Detailed Mechanism Funding and Narrative

Years of mechanism: 2007 2008

Details for Mechanism ID: 5258
Country/Region: Tanzania
Year: 2008
Main Partner: International Broadcasting Bureau
Main Partner Program: Voice of America
Organizational Type: NGO
Funding Agency: enumerations.State/African Affairs
Total Funding: $0

Funding for Health Systems Strengthening (OHSS): $0

TITLE: VOA HIV/AIDS Vignette Series

Ongoing Activity

Education and information can help remove the social fears that lead to stigmatization. The use of public

dialogue and mass-media can be used widely to strengthen public knowledge, remove shame, and build

awareness. Radio, the most widely accessed form of mass media in Tanzania, is a powerful tool that can

assist in bringing HIV/AIDS into the open and demonstrating that it is a disease that affects all people.

In order to leverage the power of radio in Tanzania, VOA's Swahili service will create a series of vibrant,

Tanzania-specific vignettes which will highlight people who are living with HIV/AIDS, benefitting from

available services and giving back to their community throughout the country. These vignettes will be

directly incorporated into the VOA Swaihili news service package/program and broadcasted once a week -

during the highest listener volume- throughout Tanzania. The vignettes, which will illustrate the changing

face of HIV/AIDS, will focus on personalizing HIV and those that are living with it. They will also shed light

on available services and underscore the efforts of those HIV positive individuals that have beneffited from

services and are now giving back to their communities.

The series will initially air once a week for 12 weeks (three months) after which VOA will carryout an

evaluation to receive feedback on the vignettes. Feedback will then be incorporated for the development of

the second set of vignettes which will air for an additional three months. VOA will be provided with a list of

PEPFAR partners through which beneficiaries of services can be contacted. The program will utilize local

reporters, coordinated through the VOA Swahili Service and will interview beneficiaries directly.

The VOA Swahili Service will be responsible for the production and the distribution of all programming and

will provide PEPFAR with reports on spending and programming quarterly. PEPFAR will provide the VOA

with information regarding partners and beneficiaries as a base for story selection, but The Voice of

America will maintain strict editorial control over all content.

The vignette series will target the general Tanzanian population. VOA's Swahili service reaches about 7

million people, or 37 percent of the population, according to research conducted by InterMedia. VOA

programs are broadcast by shortwave, and by local FM affiliates, including Radio Free Africa, KISS-FM and

Radio Tumaini. The program will also be placed on the Internet at www.voanews.com

Monitoring and Evaluation

VOA will monitor the show's impact through listenership surveys conducted throughout the year as well as

its annual listenership surveys; all of which will be carried out by InterMedia.