Detailed Mechanism Funding and Narrative

Years of mechanism: 2007 2008

Details for Mechanism ID: 5258
Country/Region: Tanzania
Year: 2007
Main Partner: International Broadcasting Bureau
Main Partner Program: Voice of America
Organizational Type: NGO
Funding Agency: enumerations.State/African Affairs
Total Funding: $100,000

Funding for Management and Operations (HVMS): $100,000

Links to Activity ID 7845 - DOS M&S and Activity ID 7846 - DOS Cost of Doing Business.

VOA's Swahili service will create a vibrant, interactive weekly radio program specifically designed to spotlight U.S.-funded programs dealing with HIV/AIDS. The radio program will be aimed at -- and largely produced by -- young people across Tanzania. The news and information show, "Your Health, Your Future," will focus on USG-funded HIV/AIDS activities including: Healthy lifestyles (abstinence, faithfulness and drug avoidance); safe sexual behavior; treatment and care; testing; mother-to-child transmission; social and political implications of HIV/AIDS in Tanzania and educational issues.

The program will follow USG-funded activities using a network of young stringers, trained medical doctors and professional journalists. The lively format will give a voice to Tanzania's young majority, allowing them to have a say in helping combat HIV/AIDS.

The 30-minute show, targeting Tanzanians between the ages of 15-25, will be divided into several segments: 1) Stringer reports 2) a radio drama 3) a call-in segment with a local medical doctor receiving and answering questions related to HIV/AIDS 4) Public Service Announcements (PSAs), and 5) Man-on-street discussions. Stringers will produce local reports on HIV/AIDS clubs and innovative treatment facilities. They will also produce interview segments with experts and local people as well as educational activities. The show also will report on social projects as they affect HIV/AIDS, such as sports and music, to poetry and drama. Panel discussions and public service announcements will be included.

The junior correspondents will file stories to an editor/coordinator based in Dar es Salaam at a VOA affiliate (most likely Radio Free Africa). The local coordinator will work with a Dar es Salaam-based youth host who will anchor the call-in segments and provide bridges between segments. The coordinator will assemble the show and send it to Washington by FTP where a VOA staffer will check the show for accuracy and content and provide the opening and closing segments.

To promote and advertise the show and its content, VOA will organize "health summits" outside Dar es Salaam to which experts will be invited to talk with an audience. Events will be covered by VOA.

VOA will organize a training session for the new correspondents joining the program as stringers around the country.

VOA's Swahili service reaches about 7 million people, or 37 percent of the population, according to research conducted by InterMedia. VOA programs are broadcast by shortwave, and by local FM affiliates, including Radio Free Africa, KISS-FM and Radio Tumaini.

The new program, which will be rebroadcast several times a week, will target youth in a country where the median age is 17.5 year. More than 8.8 percent of the population is infected with HIV/AIDS. The program will also be placed on the Internet at www.voanews.com.

Monitoring and Evaluation: VOA will assess the show's impact - i.e. the number of people listening to the show - through its annual 'listenership' surveys conducted by InterMedia..

Table 3.3.15: