Detailed Mechanism Funding and Narrative

Years of mechanism: 2012 2013

Details for Mechanism ID: 14576
Country/Region: Haiti
Year: 2013
Main Partner: Population Services International
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $0

The USG has supported social marketing efforts in Haiti since 1989 and, increasingly, has shared this support with a number of other donors, including the Canadian Cooperation (CIDA), the Dutch Cooperation, the German Cooperation (KfW) and the Global Fund for AIDS, Tuberculosis and Malaria (Global Fund). The support has allowed the introduction of an increasing variety of socially marketed products and the development of the relevant infrastructure for distribution of these products along with mass media messages, targeted communication materials, and peer education. The overall goal of this contract is to have a long-term positive public health impact in the area of HIV/AIDS, maternal and child health (MCH), and family planning/reproductive health (FP/RH) while enabling local stakeholders to improve their skills and knowledge in the Social Marketing area. For FY2012, PSI will identify, train, and mentor a local organization to take take over the delivery of high quality Social Marketing Program in Haiti. Support will be given to strengthen financial and management systems of the local entity. It is expected that this will foster opportunities for other donor streams to support the delivery of socially marketed commodities in Haiti. Additionaly, centralized support to the GOH will be provided in order to develop a total market approach to commodity delivery through socially marketed network, private and private sectors, allowing for the government and other donors to have a more prominent role in the support of subsidized commodities. Following this transition period, it is expected that support of socially marketed commodities would be provided through this newly created local entity.

Funding for Health Systems Strengthening (OHSS): $0

As a strategy for sustaining the delivery of high quality Social Marketing programs in Haiti, in FY2012, PSI will identify, train, and mentor one or a few local organization(s) to carry out locally designed and managed Social Marketing programs in Haiti. PSI will conduct a series organizational development assessments to identify a number of local organiztions with the organizational foundation and potential to successfully design and implement Social Marketing activities. The training and mentoring process will cover the technical aspects of social marketing as well as financial and organizational management skills. As a result, the selected, trained, and gratuated local organization(s) are expected to acquire the capacity to implement cost-effective social marketing BCC interevntions addressing a range of behaviors and product promotion and marketing that include, but are not limited to, male condoms, various contraceptive methods to spacing and limit pregnancies, and oral rehydration salts for the prevention of diarrheal diseases. The graduated organizations are also expected to acquire the necessary competency to be eligible to receive and manage USG/PEPFAR funds. Using other USG funds PSI will continue to implement other social marketing BCC activities related to Family Planning and Child Survival. For COP12, a focus on sustainability of socially marketed commodities will be prioritized. To implement this strategy, the current contract will be extended and modified in order to ensure delivery of a localized entity to carry out current activity supported under the PROMARK mechanism. Support will be given to support strengthening of financial and management systems of the local entity. It is expected that this will foster opportunities for other donor streams to support the delivery of socially marketed commodities in Haiti. Additionaly, centralized support to the GOH will be provided in order to develop a total market approach to commodity delivery through socially marketed network, private and private sectors, allowing for the government and other donors to have a more prominent role in the support of subsidized commodities. Following this transition period, it is expected that support of socially marketed commodities would be provided through this newly created local entity.

Key Issues Identified in Mechanism
Child Survival Activities
Family Planning