Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 2315
Country/Region: Zambia
Year: 2008
Main Partner: Development Alternatives Inc.
Main Partner Program: NA
Organizational Type: Private Contractor
Funding Agency: USAID
Total Funding: $430,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $430,000

The Market Access, Trade and Enabling Policies Project (MATEP) HIV/AIDS program is a PEPFAR wrap-

around activity integrated into the project's export promotion activities in the agricultural and natural

resource sectors. MATEP works with its private sector exporting clients to encourage them to view

HIV/AIDS prevention services for their workers as a core part of their business, rather than a social service

tangential to their interests. By doing so, in addition to benefiting their workers, companies can maintain

their productivity and competitiveness in international markets as well as demonstrate to international

buyers that they have responsible programs for employees.

The major part of MATEP's PEPFAR targets is being met through the project's Tourism Component and

Market Access Component. MATEP's principal implementation partners are the Hotel and Catering

Association of Zambia (HCAZ), the Zambia Export Growers Association (ZEGA), and ZEGA Training Trust

(ZTT). In previous years, MATEP in collaboration with ZEGA, NZTT, and the Southern Africa Trade Hub

developed a specific HIV/AIDS program to be implemented with Zambia's horticultural and floriculture

exporters.

The program will be extended in FY 2008 and MATEP will reach over 4,000 individuals in ZEGA member

farms and surrounding communities through community outreach HIV/AIDS prevention programs. In FY

2008, 70 individuals will be trained as Awareness Educators for delivery of abstinence/be faithful prevention

and awareness messages. MATEP will also deliver HIV/AIDS abstinence/be faithful prevention and

awareness messages during Export Training and sensitization programs to another 100 individuals. In

addition MATEP will coordinate and link its partners to the nearest CT service providers and to USG

partners providing mobile CT services in each geographical area.

In the Tourism Component, MATEP developed a similar HIV/AIDS program that equips HCAZ member

establishments with cost-effective interventions that limit the spread of infection and mitigate its impact,

such as staff turnover and lower productivity costs. Over 8,000 individuals in the establishments and

surrounding communities will be reached through these community outreach HIV/AIDS prevention

programs and a total of 110 individuals will be trained to deliver prevention messages. Community outreach

programs for HIV/AIDS prevention will also be pursued as part of tourism training activities; MATEP will

work with HCAZ to introduce an HIV/AIDS program that promotes abstinence and/or being faithful programs

into business training workshops for owners and managers of small and mid-sized lodges and guesthouses.

A total of 400 individuals that will participate in the training workshops will receive HIV/AIDS abstinence/be

faithful prevention and awareness messages.

In FY 2008, MATEP will replicate in the Ministry of Tourism an HIV/AIDS program designed and

implemented with the Ministry of Labour and Social Security (MLSS) in 2007. MATEP will assist the

Ministry in developing an HIV/AIDS policy checklist that could be used by the tourism inspectors during their

inspection exercise with companies and train 20 tourism inspectors both on HIV/AIDS policy issues and in

HIV/AIDS prevention and awareness. The trained tourism inspectors will reach 2,500 individuals with

HIV/AIDS messages.

The CEO of ZEGA identified the high prevalence of HIV/AIDS on farms as a major constraint to the

international competitiveness of Zambia's horticulture/floriculture export industry. This challenge facing the

industry led to discussions with MATEP and the Southern Africa Trade Hub to develop HIV/AIDS prevention

activities which would strengthen the capacity of ZEGA and NZTT so that the association could deliver

HIV/AIDS services to its membership. The activity adapted an approach the Trade Hub HIV/AIDS advisor

has undertaken successfully with South African fruit and vegetable exporters.

The ZEGA activity is implemented in four stages. Stage I is mobilization and sensitization of ZEGA member

farms as participants and contributors in HIV/AIDS prevention. Stage II is design and planning of specific

programs that address needs of each ZEGA member. Stage III is training of individuals from each farm

who would conduct the prevention programs. Stage IV is roll-out of the programs to farm workers

themselves and the surrounding communities.

MATEP worked with BizAIDS to develop an appropriate ZEGA training program, based on the PEPFAR

Guidelines of A, B, and C (February 2006). Working with The Health Communication Partnership (HCP),

five HIV/AIDS prevention leaflets were identified, translated into Nyanja and Bemba, and reprinted in

English for distribution to program participants for implementing the program.

The training program is conducted on site at ZEGA member farms. Each training session lasts two days

with approximately 20 individuals attending. The number of trainees selected for each of the farms is based

on the ratio of one Awareness Educator for each 120 farm workers. Surrounding communities are included

for message delivery, too. A rollout schedule of message delivery is prepared along with a schedule for

monitoring delivery of HIV/AIDS prevention and awareness messages. The rollout is followed by continual

monitoring and feedback as it progresses.

In 2006, MATEP's HIV/AIDS Coordinator planned and implemented program activities in 13 ZEGA member

farms in the Lusaka and Chisamba areas. In 2007, another 6 ZEGA member farms were targeted, this time

with the programs run jointly with NZTT/ZEGA. In FY 2008, NZTT/ZEGA will take responsibility for planning

and implementing the program. The program will target new ZEGA members in areas such as Mukushi and

Serenje. MATEP will explore linkages to pursue on the ground during implementation for possible

collaboration.

Previously MATEP presented options for a sustainable ZEGA HIV/AIDS program at the ZEGA Annual

General Meeting. The options included obtaining greater contributions from ZEGA members and the

assistance of other partners. In FY 2008, MATEP will continue working with ZEGA to bring this plan to

fruition.

In 2007 MATEP's HIV/AIDS Coordinator with assistance from HCAZ/CEO, planned and implemented an

HCAZ HIV/AIDS program similar to the one developed for ZEGA. The program targeted hotels, lodges, and

guesthouses in Lusaka, Central, and Copperbelt provinces of Zambia. In FY 2008, HCAZ will slowly

assume responsibility of the program and will lead its extension to the Eastern province and other provinces

of Zambia HCAZ members.

Activity Narrative: In addition to the above, MATEP will continue working with HCAZ to incorporate HIV/AIDS abstinence/be

faithful prevention programs into business training workshops for owners and managers of small and mid-

sized lodges and guesthouses. Along with HIV/AIDS A/B prevention messages, MATEP's HIV/AIDS

training emphasizes the importance of integrating HIV/AIDS prevention as part of business decision-making

by HCAZ members.

In FY 2008, MATEP will also assist HCAZ to develop a HIV/AIDS workplace policy framework which will be

used to guide the industry in developing HIV/AIDS workplace policies in their individual establishments all

over Zambia.

In FY 2008, MATEP will replicate the HIV/AIDS program designed and implemented with the MLSS in FY

2007 in the Ministry of Tourism and train tourism inspectors that will reach individuals in various institutions

with HIV/AIDS prevention and awareness messages.

All FY 2008 targets will be reached by September 30, 2009.

Subpartners Total: $35,000
Michigan State University: $35,000
Zambia Export Growers Assocoiation: NA
Hotel and Catering Association of Zambia: NA
Ministry of Labour and Social Security - Zambia: NA
Zambia Central Statistical Office: NA
Mazabuka District Business Association: NA
Chipata District Business Association: NA