The TBD Social Marketing program is being developed and awarded in response to the completion of the AED/TMARC program. The program is being developed as a joint Health and HIV/AIDS team award, to ensure complementarities, be cost effective, and build common systems. The goal of the new Tanzania Social Marketing Project (TMSP) is to improve the health status of Tanzanian families. To support this goal, TSMP has two anticipated results: 1) Aggressively expanded impact of targeted social marketing initiatives that are aligned to measurable behavioral outcomes in HIV/AIDS, FP/RH, child survival, and malaria; and 2) Local capacity (civil, public, and private) to sustain social marketing activities in Tanzania strengthened to achieve public health outcomes. In addition to improved and expanded social marketing efforts for key HIV/AIDS and Health products, a clear aim of the TSMP is to continue past efforts to build Tanzanian capacity to implement project activities. The TSMP is also expected to draw upon global best practices in social marketing and utilize local research and past experiences.

This program will contribute to health systems strengthening efforts through its three inter-related capacity building objectives: 1) capacity of one or more Tanzanian organizations to implement social marketing programs and provide leadership in social marketing at the national level strengthened; 2) substantive partnerships with the civil, public, and commercial sectors and donors to promote a wider public health impact established and maintained; and 3) capacity of public sector institutions to promote and regulate social marketing activities in Tanzania ensured.

This program contributes to the Partnership Framework goals on Prevention, Service Maintenance and Scale-Up, Human Resources, and Leadership. The TSMP is expected to achieve three inter-related goals for social marketing: 1) access to HIV/AIDS, FP/RH, child survival, and malaria social marketing products dramatically scaled up through a targeted approach; 2) consumer and trade understanding of the underlying public health issues and correct use of HIV/AIDS, FP/RH, child survival, and malaria products significantly increased; and 3) sales and use of socially-marketed health products measurably increased. This program will scale-up the social marketing of male and female condoms to those at highest risk, expand the reach of targeted condom sales, and increase their penetration in high-risk settings based on systematic mapping of high-transmission areas, the behavioral determinants of high-risk subgroups, and identification of venues. All activities promoting consistent condom use and realistic risk perception and partner reduction will be coordinated with other relevant communications campaigns. In addition, funds will be used to ensure the availability of condoms for people living with HIV and the promotion of positive prevention efforts through the home-based care system.

The TSMP will be expected to utilize program and managerial efficiencies to create economies of scale and streamline product social marketing implementation. The TSMP implementing partner will be expected to undertake a wide range of substantive partnerships, to leverage existing resources from the public, private, and civil sectors, and partnership in social and commercial marketing activities. The TSMP will provide leadership on a national level in health and HIV/AIDS and social marketing. This leadership might include participation in technical working groups, the GFATM, and other task forces in order to ensure consistency and appropriateness of interventions, and anticipate and participate in new directions and developments in the sector.

TSMP will be expected to have a national reach, with a focus on highest HIV prevalence regions and high-risk venues and hot-spots for condom promotion. Condom programming will be targeted specifically for most-at-risk populations, including for those who engage in commercial and transactional sex. HIV-positive persons will also be targeted and linked to broader positive prevention efforts.

The TMSP implementing partner will be expected to propose strategies to measure the programmatic inputs and results of specific marketing and communication efforts. This will include mechanisms to analyze the technical elements of the social marketing program, analysis and tracking of distribution channels and communications inputs, and inputs related to capacity development. The TSMP will also develop strategies to measure the behavior impact of social marketing activities within specific target audiences.

The TBD Social Marketing program is being developed and awarded in response to the completion of the AED/TMARC program award. The program is being developed as a joint Health and HIV/AIDS team award, to ensure complementarities, be cost effective, and build common systems. The goal of the new Tanzania Social Marketing Project (TMSP) is to improve the health status of Tanzanian families. To support this goal, TSMP has the following two intermediates results: 1) Aggressively expanded impact of targeted social marketing initiatives that are aligned to measurable behavioral outcomes in HIV/AIDS, FP/RH, child survival, and malaria; and 2) Local capacity (civil, public, and private) to sustain social marketing activities in Tanzania strengthened to achieve public health outcomes. TSMP will be expected to have a national reach, with a focus on highest HIV prevalence regions and high-risk venues and hot-spots for condom promotion. Condom programming will be targeted specifically for most-at-risk populations, including for those who engage in commercial and transactional sex. HIV-positive persons will also be targeted and linked to broader positive prevention efforts. Branded communications efforts will be linked with supportive HIV prevention interventions to provide target groups with comprehensive prevention messages for high-risk groups in the general population. These funds will be used to procure and ensure availability of condoms for PLWHAs through the home-based systems.

The TBD Social Marketing program is being developed and awarded in response to the completion of the AED/TMARC program award. The program is being developed as a joint Health and HIV/AIDS team award, to ensure complementarities, be cost effective, and build common systems. The goal of the new Tanzania Social Marketing Project (TMSP) is to improve the health status of Tanzanian families. To support this goal, TSMP has the following two intermediates results: 1) Aggressively expanded impact of targeted social marketing initiatives that are aligned to measurable behavioral outcomes in HIV/AIDS, FP/RH, child survival, and malaria; and 2) Local capacity (civil, public, and private) to sustain social marketing activities in Tanzania strengthened to achieve public health outcomes. TSMP will be expected to have a national reach, with a focus on highest HIV prevalence regions and high-risk venues and hot-spots for condom promotion. Condom programming will be targeted specifically for most-at-risk populations, including for those who engage in commercial and transactional sex. HIV-positive persons will also be targeted and linked to broader positive prevention efforts. Branded communications efforts will be linked with supportive HIV prevention interventions to provide target groups with comprehensive prevention messages for high-risk groups in the general population.

The TBD Social Marketing program is being developed and awarded in response to the completion of the AED/TMARC program award. The program is being developed as a joint Health and HIV/AIDS team award, to ensure complementarities, be cost effective, and build common systems. The goal of the new Tanzania Social Marketing Project (TMSP) is to improve the health status of Tanzanian families. To support this goal, TSMP has the following two intermediates results: 1) Aggressively expanded impact of targeted social marketing initiatives that are aligned to measurable behavioral outcomes in HIV/AIDS, FP/RH, child survival, and malaria; and 2) Local capacity (civil, public, and private) to sustain social marketing activities in Tanzania strengthened to achieve public health outcomes. TSMP will be expected to have a national reach, with a focus on highest HIV prevalence regions and high-risk venues and hot-spots for condom promotion. Condom programming will be targeted specifically for most-at-risk populations, including for those who engage in commercial and transactional sex. HIV-positive persons will also be targeted and linked to broader positive prevention efforts. Branded communications efforts will be linked with supportive HIV prevention interventions to provide target groups with comprehensive prevention messages for high-risk groups in the general population.