The IM goal is to contribute to the national goal of reducing HIV prevalence among 15-24 year olds from current 2.4% to 1.2% by 2015.It will scale up and complement implementation of the ongoing project through the following objectives: (1) To scale up promotion of abstinence, delayed sexual debut, partner reduction and consistent condom use among adolescents and sexual active young people in and out of school in 10 districts by 2013, (2) To increase access to and provide targeted HIV preventive and service user helpline counseling services for the vulnerable population, most at risk population and mobile population in 10 districts of Tanzania by 2013 and (3) To increase low literate youth access to HIV preventive counseling, condoms outlets, treatment and sexually transmitted infections services in 10 districts by 2013. The IM will provide individual counseling level interventions through National Telephone AIDS Helpline through one-on-one information, education, communication (IEC) or behavior change communication (BCC), caller from targeted communities and special groups such as MSM, IDUs and FSW.

TAYOA will address male norms and behaviors, in particular reduction of multiple concurrent sexual partnerships. The focus will also be on male societal norms that put women and girls at greater risk of being infected with HIV compared to male partners. TAYOA will use helpline and outreach services for individual counseling, peer education, one-on-one Information, Education, Communication (IEC) and Behavior Change Communication (BCC) to address gender based violence and discourage norms that promote potentially harmful masculine attitudes among young people.

TAYOA will build on National AIDS Helpline Services partnerships with private telecommunication companies to reach sub-sets of youth who are likely to initiate or are having sex, MSM, CSW and IDUs, and other groups to enhance changes in norms and behaviors (e.g. peer norms that a real man must have multiple sexual partners). The companies will provide free airtime under a PPP agreement.

The IM aims to create linkage with the Local Council Multi-sectoral HIV/AIDS Committees (CMACS), and continue to build their capacity for accessing municipal/community funds for youth HIV prevention activities that will ensure long-term sustainability.

The IM links to partnership framework goals as it contributes to PEPFAR goals and the Government of Tanzania (GoT) goal by broadly preventing the spread of HIV/AIDS in Tanzania. The project aims to reduce HIV infection among youth by both in-school and out of school using a comprehensive BCC approach. Its implementation will contribute to President's Emergency Plan for AIDS Relief and PEPFAR indicator numbers P8.1.D Number of the targeted population reached with individual and/or small group level HIV prevention interventions that are based on evidence and/or meet the minimum standards required.

The IM is in line with PF goals to transfer implementation of programs to local indigenous civil societies and the government of Tanzania by building on and strengthening local response to HIV and AIDS. To address that TAYOA collaborates with the government and has signed an MoU with the ministry for communication to exclusively provide HIV and AIDS prevention interventions through a toll free national helpline.

Routine data collection will take place with individual and/or small group interventions disaggregated by sex and age over the course of program activities. Process and output indicators will be reviewed for program use and summaries included in the project's progress reports. The IM will focus on quality improvement and monitoring of the activities through developing relevant M&E tools and protocols for data collection.

Continue support for Tayoa helpline (National coverage) and youth program (Dar and surrounding areas). Significant Quality Improvement occurred in '09 by focusing on three behavioral outcomes which includes Delayed sexual debut for youth, Reduction of multiple concurrent partners (Being faithful) and use of preventive methods. The focus will also be introduction of new Monitoring and Evaluation and outcome evaluation for years 2010 and 2011.

Continue support and scale up for Tayoa National Helpline service (National coverage) and OP component of youth program in Dar es Salaam and the surrounding areas. The aim is to utilize the Helpline service for general population and tailor interventions for special groups (MARPS). Tayoa plan to recruit and train Helpline counselor in specific areas including but not limited to MSM counseling and referral services, Prevention and referral services for people living with HIV and AIDS, referral services for IDUs and counseling services, referrals and prevention of gender based violence particularly for women and children.

TAYOA will address male norms and behaviors, in particular reduction of multiple concurrent sexual partnerships. The focus will also be on male societal norms that put women and girls at greater risk of being infected with HIV compared to male partners. TAYOA will use helpline and outreach services for individual counseling, peer education; one-on-one Information, Education, Communication (IEC) and Behavior Change Communication (BCC) to address gender based violence and discourage norms that promote potentially harmful masculine attitudes among young people.

TAYOA will build on National AIDS Helpline Services partnerships with private telecommunication companies to reach sub-sets of youth who are likely to initiate or are having sex, MSM, CSW and IDUs, and other groups to enhance changes in norms and behaviors (e.g. peer norms that a real man must have multiple sexual partners). The companies will provide free airtime under a PPP agreement.