Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 8697
Country/Region: Rwanda
Year: 2009
Main Partner: Population Services International
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $3,640,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $100,000

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

In FY 2008, PEPFAR proposed to sign a MOU with Bralirwa, the local Heineken subsidiary and bottler of

beer and soda, to expand the company's provision of HIV prevention services, especially among the

farming community on whom they rely for raw materials. PSI, through the USAID BCSM mechanism was

proposed as the prime technical partner to implement this PPP. However, the deal with Bralirwa has not

been concluded, as the brewery is not prepared to commit to this activity, given that it has a substantial and

complete workplace program that addresses its own staff. The company is also not prepared (financially or

otherwise) to address its suppliers. The FY 2008 funding is therefore not yet obligated.

For FY 2009, PEPFAR Rwanda, recognizing the importance of PPP's and the potential for an activity of this

sort to have significant impact is proposing to identify a new partner to work with, addressing key HIV

prevention strategies as appropriate. PEPFAR intends to direct the FY 2008 funding from this activity to

this new partner and activity. Funding in FY 2009 has therefore been place-marked to ensure that these

new activities continue. PEPFAR proposes that whichever partner is identified, that PSI be the technical

prevention partner. Key messages on abstinence and fidelity will be promoted and this funding is

complemented by funding in the HVOP program area.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Workplace Programs

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Estimated amount of funding that is planned for Education $20,000

Water

Table 3.3.02:

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $675,000

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

PEPFAR Rwanda recently awarded a consortium of partners, with Population Services International (PSI)

as the prime, a five year cooperative agreement to implement integrated behavior change and social

marketing (BCSM) activities for HIV. The COAG also covers other significant health issues including

malaria, family planning and maternal & child health with funding from other USAID sources. The main

objectives of the five year agreement are to develop and manage a cost-effective marketing, sales and

distribution network that improves access to branded products related to HIV/AIDS, malaria, reproductive

health and child survival; to develop and implement health communication activities that enhance behavior

and promote health seeking behaviors among Rwandans; to develop and enhance services and referrals,

particularly mobile HIV counseling and testing, to most at risk populations (MARPs); to improve the

management and technical capacity of Rwandan institution(s) to manage and implement similar programs

in the future through a transfer of technical skills and capacity building and to increase the availability of

data and evidence available to inform programming in key health areas.

FY 2007/2008 BCSM activities focused on activities which promote healthy behaviors around abstinence,

partner reduction, correct and consistent condom use, alcohol use, GBV, and counseling and testing

services. Activities also focused on integration of services including family planning and reproductive health

and the social marketing of condoms to most at risk populations. The target groups for these prevention

activities include high risk populations (sex workers and their partners, married couples, PLHIV, discordant

couples, mobile populations, young women in transactional and cross generational relationships, married

men and out of school youth.

Under the AB program area, two key communication campaigns were initiated. One campaign targeted

youth and their parents with messages focused on: improving communication between boys & girls as well

as their parents; skills building to strengthen young people's negotiation, self-affirmation and the ability to

resist peer pressure; and empowerment of young girls. Abstinence and fidelity among youth was highlighted

during this campaign- helping young people increase their personal risk perception and understanding

issues related to sex.

A second campaign targeted young women and their parents, older men and opinion leaders to begin

shifting social norms on transactional and cross-generational sex. Using advocacy and mass media

strategies, the campaign started a dialogue on the issue of cross generational sex, with an aim to change

society's view of the practice and to promote a sense of responsibility among leaders to take a public stance

on cross generational practices that put young women at greater risk.

PSI has also been working in partnership with Rwandan Partner Organizations (RPOs) to strengthen their

capacity to deliver interpersonal communication (IPC) activities at the community level. Important health

messages delivered at the community on abstinence for youth, gender norms and violence have been

complementary to the national mass media campaigns that have been launched.

FY 2009 activities will maintain the AB messages developed for the campaigns, reinforcing them at the

national, community, and interpersonal level. PSI will continue to promote abstinence among out of school

youth through mass media activities and through youth drop in centers in hot spots. Activities addressing

parent child communication will help facilitate dialogue between parents and children and increase the

social support for abstinence. Life skills training will accompany communication campaigns to ensure that

youth have the requisite skills for negotiation, decision making and self-efficacy. Activities with youth will be

age specific and relevant to their context. PSI will also continue to promote activities that increase

awareness about the risk of cross- generational & transactional sex, especially targeting young girls.

In response to emerging data that suggests new infections are occurring primarily among married couples,

PSI will increase communication activities promoting fidelity and partner reduction in marriage, as well as

activities targeted at serodiscordant couples. Findings from research to understand the link between

gender, infidelity and alcohol will be integrated into activities. Related (HVCT) activities will promote couples

counseling and testing to ensure sexual partners know each other's HIV status. To help respond to some of

the data gaps identified in the data triangulation exercise which determined that there were several

‘categories' of youth- some more at risk than others, PSI will work with TRACPlus - Center for Infectious

Disease Control/MOH (CIDC) and others to identify which youth in fact comprise the most-at risk

subpopulations.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing gender equity in HIV/AIDS programs

* Increasing women's legal rights

* Reducing violence and coercion

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Estimated amount of funding that is planned for Education $500,000

Water

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $1,645,000

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

PEPFAR Rwanda recently awarded a consortium of partners, with Population Services International (PSI)

as the prime, a 5 year cooperative agreement to implement integrated behavior change and social

marketing (BCSM) activities for HIV. The COAG also covers other significant health issues including

malaria, FP and maternal & child health. The main objectives of the 5 year agreement are to develop and

manage a cost-effective marketing, sales and distribution network that improves access to branded

products related to HIV/AIDS, malaria, reproductive health and child survival; to develop and implement

health communication activities that enhance behavior and promote health seeking behaviors among

Rwandans; to develop and enhance services and referrals, particularly mobile HIV counseling and testing,

to most at risk populations (MARPs); to improve the management and technical capacity of Rwandan

institution(s) to manage and implement similar programs in the future through a transfer of technical skills

and capacity building and to increase the availability of data and evidence available to inform programming

in key health areas.

FY 2007/2008 BCSM activities focused on activities which promote healthy behaviors around abstinence,

partner reduction, correct and consistent condom use, alcohol use, GBV, and counseling and testing

services. Activities also focused on integration of services including family planning and reproductive health

and the social marketing of condoms to most at risk populations. The target groups for these prevention

activities include high risk populations (sex workers and their partners, married couples, PLHIV, discordant

couples, mobile populations, young women in transactional and cross generational relationships, married

men and out of school youth.

Under the HVOP program area, PSI has been implementing activities aimed at increasing condom uptake

and use, addressing distribution and positioning of condoms as dual protection; communication activities to

address the stigma associated with condom purchase and use as well as providing skills to high risk groups

on how to use condoms correctly and consistently. PSI has also been addressing HIV prevention activities

at the workplace, including ‘high-risk' workers such as bar maids, domestic workers and commercial sex

workers. PSI has also been working in partnership with Rwandan Partner Organizations (RPOs) to

strengthen their capacity to deliver interpersonal communication (IPC) activities at the community level.

Important health messages delivered at the community around abstinence for youth, gender norms and

violence have been complementary to the national mass media campaigns that have been launched.

PSI has also gathered evidence on sexual behaviors in prisons- highlighting some of the behaviors that put

prisoners at risk for HIV, as well as an in-depth gender norms qualitative analysis (using the GEM model),

that will provide guidance for improving programming addressing gender and male norms. PSI participated

in the Rwandan Behavior Surveillance Study (2008), focusing on mapping commercial sex workers and

identifying the behaviors that put them at risk.

With support from the Global Fund, PSI launched a new line of studded condoms, targeting a niche market

of the urban man with discretionary income, who is most at risk for high-risk sex. It is expected that the new

studded condom will help improve overall perceptions of condoms to more favorable.

FY 2009 activities will maintain these condom and other prevention activities reinforcing them at the

national, community, and interpersonal level. Activities to increase condom visibility will include the

placement of brand promotional items as well as a new condom communication campaign that seeks to

minimize the stigma that currently surrounds condoms and improve correct and consistent use of condoms.

MARPS including high risk youth will be the focus of these interventions. Activities will take place in the

workplace including places where high risk behavior might occur (hotels and bars), focusing on high- risk

groups like bar maids, truckers, men away from their families.

In response to emerging data that suggest new infections are occurring primarily among married couples,

PSI will increase communication activities promoting fidelity and partner reduction in marriage, as well as

activities targeted at serodiscordant couples. Related (HVCT) activities will promote couples counseling and

testing to ensure sexual partners know each other's HIV status. Related (HBHC) activities will continue to

actively promote and encourage condom use under prevention with positives activities. PSI will work with

JSI Deliver and SCMS to support CAMERWA (the national warehouse and procurement body) in active

distribution of public sector condoms, to ensure that all health facilities and community based distribution

agents, particularly those offering treatment to PLHIVs have condoms and are distributing them to clients

seeking care.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing gender equity in HIV/AIDS programs

Health-related Wraparound Programs

* Child Survival Activities

* Family Planning

* Malaria (PMI)

Human Capacity Development

Estimated amount of funding that is planned for Human Capacity Development $500,000

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Estimated amount of funding that is planned for Education $500,000

Water

Table 3.3.03:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $100,000

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

In FY 2008, PEPFAR proposed to sign a MOU with Bralirwa, the local Heineken subsidiary and bottler of

beer and soda, to expand the company's provision of HIV prevention services, especially among the

farming community on whom they rely for raw materials. PSI, through the USAID BCSM mechanism was

proposed as the prime technical partner to implement this PPP. However, the deal with Bralirwa has not

been concluded, as the brewery is not prepared to commit to this activity, given that it has a substantial and

complete workplace program that addresses its own staff. The company is also not prepared (financially or

otherwise) to address its suppliers. The FY 2008 funding is therefore not yet obligated.

For FY 2009, PEPFAR Rwanda, recognizing the importance of PPP's and the potential for an activity of this

sort to have significant impact is proposing to identify a new partner to work with, addressing key HIV

prevention strategies as appropriate. PEPFAR intends to direct the FY 2008 funding from this activity to

this new partner and activity. Funding in FY 2009 has therefore been place-marked to ensure that these

new activities continue. PEPFAR proposes that whichever partner is identified, that PSI be the technical

prevention partner. Key messages on abstinence and fidelity will be promoted and this funding is

complemented by funding in the HVAB program area.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Workplace Programs

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Estimated amount of funding that is planned for Education $100,000

Water

Table 3.3.03:

Funding for Care: Adult Care and Support (HBHC): $400,000

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

1. redirection of activities to bilateral mechanism

2. elaboration of activities

Research has shown that 90 % of PLWHA are affected by diarrhea which results in significant morbidity and

mortality. Hand washing, sanitation and water disinfection and safe storage have been proven to

significantly reduce diarrhea rates. According to the 2005 Rwanda Demographic and Health Survey, only

one-third of surveyed households had access to a protected source of drinking water. A significant cause of

exposure to diarrheal disease-causing pathogens is inadequate access to safe water. Only 40% of the

Rwandan rural population and 60% of the urban population have access to safe water. The objectives of the

point of use (POU) activities are to ensure consistent use of POU water treatment products by PLHIV; to

increase access to POU water treatment products by PLHIV; and to improve knowledge of POU and its

effectiveness, hygiene, and safe water storage.

Sur- Eau point of use water treatment product was re-launched in FY 2007, through four main channels

(commercial sector, government health centers, community-based health workers and mutuelle offices in 2

districts in conjunction with the Health System's 20/20 program). PLHIV associations in PEPFAR's 22 focus

districts have been identified as outlets for the sale of Sur Eau. Three major umbrella organizations

(ASOFERWA, SWAA and PROFEMME) partner with PSI to provide outreach, education and program

monitoring to these PLHIv associations. Original starter stock was purchased from PSI, provided to the

associations who sell it and use the funds to obtain additional stock from surrounding health facilities. Mass

media and IPC are an integral part of the activities for safe water and hygiene. PSI has begun and will

continue to integrate safe water and Sur'Eau information into existing VCT and care and support materials

in collaboration with GOR, USG clinical partners and community partners.

Activities in FY 2009 will continue to build on these activities. Additional starter stock will be provided to

associations to expand distribution to PLHIV associations trained by trainers supported by PSI. Water

signage will be produced for placement at water points in the PEPFAR districts, to avoid product stigma and

to target safe water messages to water distribution points where communities gather. Trainings will expand

through Rwandan Partner Organizations targeting PLHIV, as will interpersonal communications outreach

through VCT and ARV sites, to ensure consistent delivery of product and messages to people who present

for testing.

This activity complements PSI's child survival activities around preventing diarrheal disease in children

under 5.

New/Continuing Activity: Continuing Activity

Continuing Activity: 19488

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

19488 19488.08 U.S. Agency for Population 8697 8697.08 $0

International Services

Development International

Table 3.3.08:

Funding for Testing: HIV Testing and Counseling (HVCT): $720,000

ACTIVITY UNCHANGED FROM FY 2008.

No narrative required.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing gender equity in HIV/AIDS programs

* Reducing violence and coercion

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.14:

Subpartners Total: $0
Urunana Development Communication: NA
Episcopal Church of Rwanda: NA
Society for Women and AIDS: NA
Cross Cutting Budget Categories and Known Amounts Total: $1,620,000
Education $20,000
Education $500,000
Human Resources for Health $500,000
Education $500,000
Education $100,000