Detailed Mechanism Funding and Narrative

Years of mechanism: 2010 2011 2012

Details for Mechanism ID: 9100
Country/Region: Kenya
Year: 2012
Main Partner: Program for Appropriate Technology in Health
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $0

The Partnership for an HIV-Free Generation (HFG) project will contribute to the overall youth prevention efforts in Kenya and reduce the number of new infections in Kenyan youth aged 10-24 years. A Program Management Center (PMC) will be established to manage this initiative and coordinate the financial, in-kind, creative, and other inputs from partners with the needs of program implementers. Funding for the healthy youth initiative will support both the PMC and direct program implementation. The HFG project uses the core competencies of private sector partners, the technical expertise of the Kenya PEPFAR team and its partners, and the best ideas of young people themselves to implement novel approaches to impart skills for healthy living, including HIV prevention, economic opportunity, and gender equality. HFG will focus on Nairobi and the surrounding slums, while contributing to prevention programming at a national scale.Building from private sector expertise, the healthy youth initiative strategies include traditional behavior change approaches such as media campaigns as well as innovative interpersonal and electronic communications. HFG will collaborate with PEPFAR Kenyas comprehensive prevention programs implemented by CDC, DOD, and USAID, complementing these programs and including a strategy for prevention with positive youth. The project will facilitate relationships between stakeholders in Kenya, including GOK, other donors and international organizations, and community level youth-development organizations. It will use the platform of partnership to target diverse youth audiences with reinforcing messages in a wide variety of settings. This activity supports GHI/LLC and is completely funded with pipeline funds in this budget cycle.

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $0

The HIV Free Generation (HFG) project will contribute to the overall youth prevention efforts in Kenya and reduce the number of new infections in Kenyan youth aged 10 to 24 years. The HIV Free Generation project uses the core competencies of private sector partners, the technical expertise of the Kenya PEPFAR team and its partners, and the best ideas of young people themselves to implement novel approaches to imparting skills for healthy living, including a focus on HIV prevention, economic opportunity, and gender equality. HFG will contribute to a decrease in HIV prevalence among youth (age 10-24) with an emphasis on Nairobi and the surrounding slums, while contributing to prevention programming at a national scale.Building from private sector expertise, the healthy youth initiative strategies include traditional behavior change approaches such as media campaigns as well as innovative interpersonal and electronic communications. These are adapted to match young adults interests and needs with the recognition that a desire to belong and to be cool, including self-image and peer pressure, are potent determinants of behavior among youth all over the world. The project will unify current youth prevention programs under one iconic brand, the G-Pange, or brand." HFG will collaborate with PEPFAR Kenyas comprehensive prevention programs implemented by CDC, DOD, and USAID, complementing these programs and including a strategy for prevention with positive youth. It will leverage private sector contributions to launch new prevention initiatives (e.g. media campaigns backed by prominent global brands). It will include initiatives which provide economic opportunities for Kenyan youth via job skills training and meaningful work experience to augment current behavior change programs. The project will facilitate relationships between stakeholders in Kenya including but not limited to Government Ministries, other donors and international organizations, and community level youth-development organizations. It will use the platform of partnership to target diverse youth audiences with reinforcing messages in a wide variety of settings (schools, youth clubs, religious centers, community centers etc.) One successful PPP has been the Shuga television show, produced in partnership with MTV, which focuses on storylines affecting youth today, including HIV, concurrent partnerships, GBV, and early sexual debut. Shuga has received national acclaim and has proven to be changing youth mindsets around HIV.HFGs monitoring and evaluation program will track reduced HIV prevalence among youth, behavior change, increased financial security through job creation, and qualitative markers for positive living. HFG will provide evidence of the youth prevention interventions and recommendations for implementation to achieve high impact in terms of reducing new infections, providing linkages and increased involvement for youth living positively with care and treatment.Project evolution and implementation will be thoroughly documented to provide a replicable model. Youth will be engaged at all levels of developing, implementing, and assessing the initiative with appropriate involvement of experts and adults in the various areas. HFG has conducted baseline studies, and has developed a system for tracking individual and program performance, which will continue to be modified as the project continues. HFG is also working on intensive project evaluations.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

The HIV Free Generation (HFG) project will contribute to the overall youth prevention efforts in Kenya and reduce the number of new infections in Kenyan youth aged 10 to 24 years. The HIV Free Generation project uses the core competencies of private sector partners, the technical expertise of the Kenya PEPFAR team and its partners, and the best ideas of young people themselves to implement novel approaches to imparting skills for healthy living, including a focus on HIV prevention, economic opportunity, and gender equality. HFG will contribute to a decrease in HIV prevalence among youth (age 10-24) with an emphasis on Nairobi and the surrounding slums, while contributing to prevention programming at a national scale.Building from private sector expertise, the healthy youth initiative strategies include traditional behavior change approaches such as media campaigns as well as innovative interpersonal and electronic communications. These are adapted to match young adults interests and needs with the recognition that a desire to belong and to be cool, including self-image and peer pressure, are potent determinants of behavior among youth all over the world. The project will unify current youth prevention programs under one iconic brand, the G-Pange, or brand. HFG will collaborate with PEPFAR Kenyas comprehensive prevention programs implemented by CDC, DOD, and USAID, complementing these programs and including a strategy for prevention with positive youth. It will leverage private sector contributions to launch new prevention initiatives (e.g. media campaigns backed by prominent global brands). It will include initiatives which provide economic opportunities for Kenyan youth via job skills training and meaningful work experience to augment current behavior change programs. The project will facilitate relationships between stakeholders in Kenya including but not limited to Government Ministries, other donors and international organizations, and community level youth-development organizations. It will use the platform of partnership to target diverse youth audiences with reinforcing messages in a wide variety of settings (schools, youth clubs, religious centers, community centers etc.) One successful PPP has been the Shuga television show, produced in partnership with MTV, which focuses on storylines affecting youth today, including HIV, concurrent partnerships, GBV, and early sexual debut. Shuga has received national acclaim and has proven to be changing youth mindsets around HIV.HFGs monitoring and evaluation program will track reduced HIV prevalence among youth, behavior change, increased financial security through job creation, and qualitative markers for positive living. HFG will provide evidence of the youth prevention interventions and recommendations for implementation to achieve high impact in terms of reducing new infections, providing linkages and increased involvement for youth living positively with care and treatment.Project evolution and implementation will be thoroughly documented to provide a replicable model. Youth will be engaged at all levels of developing, implementing, and assessing the initiative with appropriate involvement of experts and adults in the various areas. HFG has conducted baseline studies, and has developed a system for tracking individual and program performance, which will continue to be modified as the project continues. HFG is also working on intensive project evaluations.

Key Issues Identified in Mechanism
Addressing male norms and behaviors
Increasing gender equity in HIV/AIDS activities and services