PEPFAR's annual planning process is done either at the country (COP) or regional level (ROP).
PEPFAR's programs are implemented through implementing partners who apply for funding based on PEPFAR's published Requests for Applications.
Since 2010, PEPFAR COPs have grouped implementing partners according to an organizational type. We have retroactively applied these classifications to earlier years in the database as well.
Also called "Strategic Areas", these are general areas of HIV programming. Each program area has several corresponding budget codes.
Specific areas of HIV programming. Budget Codes are the lowest level of spending data available.
Expenditure Program Areas track general areas of PEPFAR expenditure.
Expenditure Sub-Program Areas track more specific PEPFAR expenditures.
Object classes provide highly specific ways that implementing partners are spending PEPFAR funds on programming.
Cross-cutting attributions are areas of PEPFAR programming that contribute across several program areas. They contain limited indicative information related to aspects such as human resources, health infrastructure, or key populations programming. However, they represent only a small proportion of the total funds that PEPFAR allocates through the COP process. Additionally, they have changed significantly over the years. As such, analysis and interpretation of these data should be approached carefully. Learn more
Beneficiary Expenditure data identify how PEPFAR programming is targeted at reaching different populations.
Sub-Beneficiary Expenditure data highlight more specific populations targeted for HIV prevention and treatment interventions.
PEPFAR sets targets using the Monitoring, Evaluation, and Reporting (MER) System - documentation for which can be found on PEPFAR's website at https://www.pepfar.gov/reports/guidance/. As with most data on this website, the targets here have been extracted from the COP documents. Targets are for the fiscal year following each COP year, such that selecting 2016 will access targets for FY2017. This feature is currently experimental and should be used for exploratory purposes only at present.
Years of mechanism: 2008 2009
THIS IS AN ONGOING ACTIVITY. THE NARRATIVE IS UNCHANGED EXCEPT FOR UPDATED
REFERENCES TO TARGETS AND BUDGETS.
1. LIST OF RELATED ACTIVITIES
This Internews/Local Voices PMCT activity relates to activities in HIV/AIDS Treatment: ARV Services
(#6915), Policy Analysis and Systems Strengthening (#6918), and Orphans and Vulnerable Children
(#9076), Counseling and Testing (#6917), and Medical Transmission/Blood Safety (#8705).
2. ACTIVITY DESCRIPTION
The 2003 DHS survey found that only a third of women in Kenya know that the risk of HIV transmission can
be reduced by the mother taking drugs during pregnancy. It also found that few women (40%) deliver in a
health facility. It did, however, find that there are mass media communications channels available to reach
women. Over 80% of households own a radio (and 19% a television, up from 13% in 1998). Almost 20% of
Kenyan women watch TV weekly, increasing to 59% in urban areas, and 75% listen to the radio at least
once a week. Media can be a powerful force in raising awareness, building knowledge and influencing
public opinion. USAID's Local Voices project, implemented by Internews Network, is increasing the use of
these mass media channels to disseminate information about prevention and care and supporting radio
journalists in HIV reporting of such issues as PMTCT. Since June of 2004 it has conducted two workshops
for eight and seven radio journalists on PMTCT issues as well as two training session in effective media
relations for eight and 12 NGOs working with PMTCT related issues. These training sessions resulted in 29
radio features about PMTCT in FY 2006 alone. In 2008, Internews will conduct similar courses for television
staff. They will conduct seminars and follow-up assistance for TV journalists to help them produce higher
quality stories on PMTCT. Through training and a media resource center, better knowledge of PMTCT
issues by journalists and talk show hosts can dispel rumors, misinformation, and increase demand for
PMTCT services. By training four TV journalists and four camera operators, at least eight features on
primetime TV will reach 4.5 million viewers, increasing demand for PMTCT services. Significant changes
from the 2007 COP will include a Training of Trainers (TOT) program for six long-term media trainers with a
focus on those in academic institutions such as the Kenya Institute for Mass Communications. This TOT will
train lectures, incorporating coverage of PMTCT issues into on-going curricula. Internews will also hold a
radio workshop for eight journalists resulting in at least 16 stories on PMTCT. The training program will be
supported by on-going mentoring as well as four travel grants, two for TV and two for radio journalists.
Internews will host a one week seminar for 10 officials from the various sectors working in PMTCT related
issues. It will also link up these officials with the trained journalists for effective media involvement in
awareness and advocacy in PMTCT issues.
3. CONTRIBUTIONS TO OVERALL PROGRAM AREA
Internews PMTCT activities country wide will significantly contribute to PEPFAR's goals for both primary
prevention and care by reaching about 4.5 million people. Planned activities will improve equity in access to
HIV prevention and care services by raising awareness and increasing demand.
4. LINKS TO OTHER ACTIVITIES
This INTERNEWS/Local Voices PMTCT activity relates to activities in HIV/AIDS Treatment services
(#9076), Counseling and Testing (#6917), and Blood safety (#8705). PMTCT services include counseling
and testing which is largely diagnostic, provision of ARV prophylaxis, and appropriate referrals for the
management of opportunistic infections.
5. POPULATIONS BEING TARGETED
This activity targets adults of reproductive health age, pregnant women, family planning clients, their
spouses, the youth and the media. It's hoped that after these targeted messages are heard, people who
would have otherwise felt uncomfortable to seek treatment and care will do so, thus increasing access for
all communities. BCC activities will also involve community leaders and community based organizations to
increase demand for services amongst community members. Strategies to improve quality of services will
target Ministry of Health staff, doctors, nurses, midwives and other health care workers such as clinical
officers and public health officers in both public and faith based facilities.
6. KEY LEGISLATIVE ISSUES ADDRESSED
Women have the highest HIV burden both through infection and as care givers. This activity will increase
gender equity in programming through working in the print and electronic media and partnering with health
care workers, other donors and health care facilities in the design of community mobilization approach. The
behavior change communication (BCC) activities will promote a family approach to PMTCT and letting
women know where to get PMTCT services will give them an opportunity to access care and improve
pregnancy outcomes for themselves, their spouses and their infants. It will also address male norms,
encourage male participation and help reduce stigma and discrimination. Increased availability of PMTCT
messages will help reduce stigma, dispel rumors and misinformation and increase demand for PMTCT
services at community and facility level.
7. EMPHASIS AREAS
This activity includes emphasis on human capacity development, information, education and communication
and local organization capacity development.
This INTERNEWS/Local Voices HVAB activity relates to activities in HIV/AIDS Treatment services (#6915),
Policy Analysis and Systems Strengthening (#6918), and PMTCT (#6916), Counseling and Testing (#6917),
Blood safety(#8705), HKID, and HVOP.
This is a new activity with an existing partner. In FY 08, Internews will carry out the following activities:
MALE CIRCUMCISION
Awareness about new HIV prevention technologies is crucial in order to bolster known prevention methods.
Male circumcision is one of the new prevention methods that recent studies have identified as holding
startling potential for reducing infection rates. The media can be a powerful force in distributing accurate
information about the benefits of male circumcision and the cultural sensitivities around it. Correct
communication and messages on male circumcision are critical. About 70% of Kenyan men are
circumcised; the new research suggests higher prevalence in populations where circumcision is not
practiced, partly due to the absence of this prevention method. The major determinant of circumcision
globally is religion, and substantial numbers of males are circumcised for cultural reasons, while others are
NOT circumcised, also for cultural reasons. With the confirmed findings of recent studies, the demand for
safe circumcision services is expected to increase. The media should however caution that this prevention
method does not offer complete protection. In addition, social factors need to be addressed with sensitivity,
as culture plays a major role in the acceptability of male circumcision.
In FY08 Internews will hold a training on male circumcision for 9 professionals from the major Kenya
networks: 3 television producers, 3 video editors and 3 camera people. Each group will work in a team to
produce at least two features on male circumcision and its relationship to HIV, ensuring that each aspect of
the story (the script, filming and editing of pictures) reflect an accurate and sensitive story. These exercises
will result in at least 6 features on male circumcision being aired on prime time television. The best group
will receive a travel grant to do a male circumcision story that relates to HIV outside of Nairobi. This will
result in an additional two features on male circumcision.
Internews will also provide two senior radio journalists with travel grants for stories on male circumcision
and HIV outside of Nairobi. This will result in at least 4 radio programs on male circumcision and HIV.
SUMMARY:
• One television training for 9 television professionals on male circumcision and HIV that will result in at
least 6 features being aired on prime time
television
• One television travel grant which will result in two male circumcision features being broadcast on prime
time television
• Two radio travel grants resulting in four features on male circumcision and HIV.
GENDER-BASED VIOLENCE
Gender-based violence (GBV) has become more than a human rights issue; it is also a national health
issue, most especially in regards to the spread of HIV/AIDS. As part of its overall Local Voices media
training project that supports mass media to disseminate information about HIV prevention and care,
Internews Network in FY08 will bring a special training focus to the issue of GBV and its role in the spread
of HIV/AIDS.
An Action Aid study released in June 2007 shows increased sexual violence against women and girls is
fuelling the spread of HIV/AIDS among females in Kenya: one out of every four girls and young women in
Kenya report losing their virginity through force.
Vaginal injuries like tears act as sites through which HIV enters into the bloodstream, which partly accounts
for why women and girls are experiencing higher rates of HIV infection than men and boys. Violence makes
51% of the population vulnerable, and in turn the risk of passing infection to male partners increases.
Women in rural areas appear even more at risk.
Internews proposes a five-day journalism training for eight radio professionals that will focus on basic
journalism skills as well as the relationship between gender-based violence and HIV. The journalists will
receive intensive follow-up support after the training, which will result in at least 16 radio programs being
produced and broadcast on Kenya radio stations. These programs will reach 5 million radio listeners.
Internews will also provide the four best radio trainees with a follow-up field training in the form of a four day
"mentoring trip." During this trip the journalists will be accompanied by an Internews trainer that will guide
them every step along their way in doing gender-based violence features outside of Nairobi. This will result
in at least 8 stories being produced and broadcast.
Internews will train 4 television journalists and 4 camera people on the relationship between gender-based
violence and HIV resulting in the production of at least eight features for broadcast on prime time television.
The training will be five days long. The best student will receive a travel grant to do a gender-based violence
story outside of Nairobi. This will result in two more gender based violence stories being broadcast on prime
time television, reaching at least 4.5 million viewers.
Internews will also host a round table on issues relating to gender-based violence for journalists and NGOs.
During this round table stories done during training sessions will be discussed and criticized. The attendants
will vote for the best story. The winner will receive a memory stick with a large enough memory to save
pictures and sound.
Summary:
• One five-day training on gender-based violence for 8 radio journalists that will result in 16 radio
features
• One four-day "field training" for four radio journalists in the form of a mentoring trip, resulting in 8 radio
stories being produced and broadcast
reaching at least 5 million viewers
• One five-day training for 4 television journalists and 4 camera people that will result in 8 television
Activity Narrative: features reaching at least 4.5 million viewers
• One television travel grant that will result in two features on gender-based violence and HIV
• One round table during which stories will be discussed and criticized
Internews prevention activities countrywide will significantly contribute to PEPFAR's goals for both primary
The prevention activities of the Internews project relate to all other Internews training activities.
This activity targets the general population and especially adults of reproductive health age, couples, their
spouses, the youth and the media. It's hoped that after these targeted messages people who would have
otherwise felt uncomfortable to seek treatment and care will do so, thus increasing access for all
communities. Behavior Change Communication activities will also involve community leaders and
community-based organizations to increase demand for services amongst community members.
Messages developed will address gender norms and behavior, stigma and discrimination.
This activity has a major emphasis on local organizational capacity building and a minor emphasis on
training.
This INTERNEWS/Local Voices Blood safety activity relates to activities in HIV/AIDS Treatment services
[INTERNEWS/Local Voices], OVC [INTERNEWS/Local Voices], and PMTCT [INTERNEWS/Local Voices],
Counseling and Testing [INTERNEWS/Local Voices], and Policy Analysis and Systems Strengthening
[INTERNEWS/Local Voices].
Kenya has recently been facing a serious shortfall in safe blood to meet transfusion needs in the country.
The number of blood units collected fell dramatically from 150,000 in the 1960s to 60,000 in the mid-nineties
and then up to 100,000 at present (Republic of Kenya, 2002). The shrinking number of willing donors
occurred simultaneously with an increasing demand for blood, and has been attributed to reluctance by
donors to come forward and donate blood. Through a cooperative agreement between the Kenyan Ministry
of Health and USAID, Family Health International conducted a nationwide survey in June 2004 of
knowledge, attitudes and behavioural practices related to blood donation in Kenya with the intention of
providing insights into ways of developing a more efficient blood donor recruitment and retention campaign.
Carried out amongst 1175 selected respondents, the study found that although levels of awareness on
blood donation are high; the quality of the information needed improvement. The main source of information
for most respondents was from hospital staff with very little information being obtained from Regional Blood
Transfusion Centers or the mass media. Among major hindrances to blood donation was the fear of being
known to be HIV positive. Although media outreach is a critical component of donor mobilization efforts,
traditionally, relations between blood services and the media have been limited to occasional press releases
or paid advertisements which are expensive and difficult to evaluate. The study clearly suggested a larger
role for media in any strategy aimed to educate the public to increase or improve blood donation in Kenya,
as media can be a powerful force in raising awareness, building knowledge and influencing public opinion.
With the background knowledge provided by the Kenyan Ministry of Health report, Internews will aim to
improve access to information on blood safety with existing and potential blood donors by training
journalists to increase the frequency and quality of stories on blood safety issues. Under the Local Voices
program, 4 senior radio journalists, 4 senior TV journalists and 4 camera people will be trained resulting in 4
news features on radio and TV on safe blood as well as 4 shorter features. In addition, a workshop will be
held for 10 safe blood NGOs, including the Kenya Red Cross, Hope Worldwide and Bloodlink Foundation as
well as service providers, hospitals and government bodies on effective media relations. This NGO training
will result in at least 10 blood transfusion stories being aired or published as a result of a media conference
that will be held on the last day. Two afternoon roundtables on safe blood issues will also be held for
journalists and NGOs. The training program will be supported by on-going mentorship and follow-up, as
well as 4 travel grants for TV that will result in at least 8 additional TV features on blood safety being aired.
Improving the media's coverage of blood safety will help the Government of Kenya reach its goal of
increasing the size of the volunteer blood donor pool by 40% a year (i.e., to 180,000 donations/year by the
end of 2008). Moreover, through a successful partnership with the media, the Kenya National Blood
Transfusion Service will be able to recruit more volunteer, non-remunerated blood donors and be able to
reduce its donor mobilization budget. Lower costs will contribute to the overall financial sustainability of the
blood supply in Kenya. Internews blood safety activities country wide will significantly contribute to
PEPFAR's goals for both primary prevention and care by reaching about 4.5 million people. Planned
activities will raise awareness to increase blood donations.
[INTERNEWS/Local Voices].The blood safety activities of the Internews project country wide relate to CT,
as it will incorporate information on the need to get tested for HIV.
This activity targets the general population both male and female. This activity targets existing and potential
blood donors in Kenya. Moreover, as most existing blood donors have been young males, it is hoped that
these activities will encourage more women to donate.
This activity will improve access to information, to better enable Kenyans in their decision-making on blood
donation.
This activity includes a major emphasis on training and capacity building.
This INTERNEWS/Local Voices Other Prevention activity relates to activities in HIV/AIDS Treatment
services (#6915), Policy Analysis and Systems Strengthening (#6918), and PMTCT (#6916), Counseling
and Testing (#6917), Blood safety(#8705), HKID, and HVAB.
2. ACTIVITY DESCRIPTION: This is a new activity with an existing partner. In FY 08, Internews will carry
out the following activities - GENDER-BASED VIOLENCE: Gender-based violence (GBV) has become
more than a human rights issue; it is also a national health issue, most especially in regards to the spread of
HIV/AIDS. As part of its overall Local Voices media training project that supports mass media to
disseminate information about HIV prevention and care, Internews Network in FY08 will bring a special
training focus to the issue of GBV and its role in the spread of HIV/AIDS. An Action Aid study released in
June 2007 shows increased sexual violence against women and girls is fuelling the spread of HIV/AIDS
among females in Kenya: one out of every four girls and young women in Kenya report losing their virginity
through force. Vaginal injuries like tears act as sites through which HIV enters into the bloodstream, which
partly accounts for why women and girls are experiencing higher rates of HIV infection than men and boys.
Violence makes 51% of the population vulnerable, and in turn the risk of passing infection to male partners
increases. Women in rural areas appear even more at risk. Internews proposes a five-day journalism
training for eight radio professionals that will focus on basic journalism skills as well as the relationship
between gender-based violence and HIV. The journalists will receive intensive follow-up support after the
training, which will result in at least 16 radio programs being produced and broadcast on Kenya radio
stations. These programs will reach 5 million radio listeners. Internews will also provide the four best radio
trainees with a follow-up field training in the form of a four day "mentoring trip." During this trip the journalists
will be accompanied by an Internews trainer that will guide them every step along their way in doing gender-
based violence features outside of Nairobi. This will result in at least 8 stories being produced and
broadcast. Internews will train 4 television journalists and 4 camera people on the relationship between
gender-based violence and HIV resulting in the production of at least eight features for broadcast on prime
time television. The training will be five days long. The best student will receive a travel grant to do a gender
-based violence story outside of Nairobi. This will result in two more gender based violence stories being
broadcast on prime time television, reaching at least 4.5 million viewers. Internews will also host a round
table on issues relating to gender-based violence for journalists and NGOs. During this round table stories
done during training sessions will be discussed and criticized. The attendants will vote for the best story.
The winner will receive a memory stick with a large enough memory to save pictures and sound. Summary:
one five-day training on gender-based violence for 8 radio journalists that will result in 16 radio features; one
four-day "field training" for four radio journalists in the form of a mentoring trip, resulting in 8 radio stories
being produced and broadcast reaching at least 5 million viewers; one five-day training for 4 television
journalists and 4 camera people that will result in 8 television features reaching at least 4.5 million viewers;
one television travel grant that will result in two features on gender-based violence and HIV; and one round
table during which stories will be discussed and criticized.
Internews Other Prevention activities countrywide will significantly contribute to PEPFAR's goals for both
primary prevention and care by reaching about 4.5 million people. Planned activities will improve equity in
access to HIV prevention and care services by raising awareness and increasing demand.
The Other Prevention activities of the Internews project relate to all other Internews training activities.
This activity targets adults of reproductive health age, couples, their spouses, the youth and the media. It's
hoped that after these targeted messages people who would have otherwise felt uncomfortable to seek
treatment and care will do so, thus increasing access for all communities. Behavior Change Communication
activities will also involve community leaders and community-based organizations to increase demand for
services amongst community members.
This Internews/Local Voices Orphans and Vulnerable Children activity relates to activities in HIV/AIDS
Treatment services (#6915), Policy Analysis and Systems Strengthening (#6918), and PMTCT (#6916),
Counseling and Testing (#6917) and Blood safety (#8705).
This activity will organize two workshops for 8 radio journalists on OVC issues as well as two training
sessions in effective media relations for 8 NGOs working in OVC issues. Media can be a powerful force in
raising awareness, building knowledge and influencing public opinion. USAID's Local Voices project,
implemented by Internews Network, has increased the use of these mass media channels to disseminate
information about prevention and care and supporting radio journalists in HIV reporting of such issues as
OVC. These training sessions will result in 16 radio features about OVC. In addition, Internews will conduct
similar courses for television staff. They will conduct seminars and follow up assistance for TV journalists to
help them produce higher quality stories on OVC. Through training and a media resource center, better
knowledge of OVC issues by journalists and talk show hosts can dispel rumors, misinformation, and
increase demand and support for OVC. By training 4 TV journalists and 4 camera operators, at least eight
features on prime time TV will reach 4.5 million viewers, increasing demand for OVC services. The training
will include a TOT program for six long-term media trainers with a focus on those in academic institutions
such as the Kenya Institute for Mass Communications. This TOT will train lectures, incorporating coverage
of OVC issues into on-going curricula. The training program will be supported by on-going mentoring as well
as 4 travel grants, 2 for TV and 2 for radio. This activity will result in the expansion of television and print
media with a specialty in HIV/AIDS journalism. The media can be a powerful force for raising awareness,
building knowledge, and influencing public opinion. It has a critical role to play in helping to create an
enabling environment for social change. The proposed activity will build on the Internews' current efforts to
train and equip the broadcast media to play this essential role. Up until FY 2005 Internews organized and
presented trainings on HIV/AIDS feature reporting for radio professionals and some TV journalists; in FY
2006 Emergency Plan funds supported the expansion of support to include television and the print media in
the country, with the launch of the television in November 2006.
Internew's Network's program addresses the important function of increased media awareness and
accurate reporting of HIV/AIDS nationwide and contributes to Kenya's 5-Year focus on greater transparency
and understanding of HIV/AIDS among policy makers and the general population.
This activity links to all other activities within the Orphans and vulnerable children program area and is also
linked to activities in HIV/AIDS Treatment services (#6915), Policy Analysis and Systems Strengthening
(#6918), and PMTCT (#6916), Counseling and Testing (#6917) and Blood safety (#8705).
The activity targets broadcast journalists, who in turn effectively reach policy makers and the general
population. Other targeted populations include community and religious leaders and Groups/Organizations
which include community-based and faith-based organizations.
The key legislative issue addressed is stigma and discrimination.
This activity has a major emphasis on local organization capacity building and a minor training emphasis.
Other changes since approval in 2007:
+ in FY08, Internews will expand its training of radio journalists to Western Kenya. According to the Kenya
demographic and Health Survey, Western Kenya is the province with the highest HIV infection rate in the
country. A number of emerging radio stations in Kisumu have expressed interest in being trained in HIV-
related issues.
+ Internews will train 8 radio professionals (journalists or talk show hosts) from Western Kenya and support
them in producing 16 radio programs. A 10-day radio training will be held at our Nairobi offices, during
which each trainee will produce a 3 minute feature on CT related issues, which can be used as an
introduction to a call-in show at their respective stations. At least two follow-up visits will be made to each
station for onside mentoring. A "mentoring travel trip" will also be organized for the best 4 journalists, during
which an Internews trainer will accompany the journalists on a CT related story in their district, and assist
them with producing programs thereafter.
+ training will be expanded to include print jornalists.
This INTERNEWS/Local Voices Counseling and Testing activity relates to activities in HIV/AIDS Treatment
services [#6915], OVC [#9076], and PMTCT [#6916], Blood safety [#8705], and Policy Analysis and
Systems Strengthening [#6918].
According to the Kenyan Demographic and Health Survey (DHS), four out of every five HIV-positive
Kenyans don't know that they have contracted the virus. Internews will increase demand for counseling and
testing (CT) services through innovative communications and by encouraging reporting on the subject via
radio and television. The primary strategy will be to train journalists and talk show hosts to equip them with
the skills to accurately report on complex CT related issues, which are commons sources of rumors,
misconceptions, and public misinformation. In FY 2008, Internews will specifically train 4 print, 14 radio, 4
television journalists and 4 camera people and support them in producing 8 high quality features to be
broadcast on prime time TV programs in Kenya, estimated to reach 2 million viewers around the country.
This activity will contribute to increased access to and utilization of diagnostic, routine, and voluntary
counseling and testing. Internews will also train leaders from 8 NGOs such as Liverpool VCT, Nazareth
Hospital, etc. on effective media communications on CT. In addition, 4 travel grants will be provided for
coverage of CT, 2 for TV, 2 print, and 2 for radio. Internews Network Inc. is an international non-profit
organization that supports open media worldwide. In Kenya, the organization is committed to training
broadcast journalists, supporting improved news reporting and programming about the HIV/AIDS epidemic
and its impact on local communities. The radio content analysis research in Kenya, conducted by Steadman
International, has shown that the frequency of HIV/AIDS radio programs in Kenya has increased by at least
50% since this activity started two years ago. There has also been a significant increase in the quality and
diversity of programs, with the voices of PLWHAs being heard far more often on radio. To date Internews
has conducted 3 training workshops for radio journalists on VCT and one on diagnostic testing and
counseling (DCT), resulting in over 50 radio programs aired on these issues. Since May 2004, Internews
has operated a Media Resource Center (MRC) in Nairobi. The MRC is stocked with more than 2,000
HIV/AIDS publications and offers internet access to provide Kenyan journalists with desperately needed
resources to produce stories about HIV/AIDS. It also provides computers with digital sound editing
programs, as well as the help of a sound technician and senior journalists, to assist in the production of
programs.
This project will contribute to the Kenya 5-Year Strategy that focuses on number of people Counseled and
Tested. This activity will contribute to increased access to and utilization of diagnostic, routine, and
voluntary counseling and testing.
Systems Strengthening [#6918]. 5. POPULATIONS BEING TARGETED Targeted populations include the
general Population (Men and women), People Living with AIDS, Host country government workers,
especially Policy makers, who are involved in the training sessions.
Through the training sessions stigma and discrimination are addressed.
Internews places major emphasis on Training and minor emphasis on capacity building for media houses
targeting journalists and talk show hosts. Information, Education and Communication is another minor
emphasis area in which Internews will continue to provide services through the media resource center set
up by the project.
N/A (exempt)
The only changes to the program since approval in the 2007 COP are:
• Three round tables during which HIV/AIDS stories are played and discussed by both journalists and
NGOs. Each round table will focus on a different medium - radio, print and television
• Developing and using Internews-trained radio journalists as co-trainers (Informal events)
• Supporting a category at the annual UNESCO Red Ribbon Media Awards for Excellence in HIV/AIDS
Reporting in Eastern and Southern Africa to recognize exceptional reporting on HIV among journalists
• 6 (3 radio, 3 television) travel grants to report on HIV related stigma and discrimination issues, resulting in
6 radio and 6 television programs
• TOT for two local print trainers, resulting in publication of 2 Emergency Plan success stories in local
newspapers
• Expansion of office premises
• Holding two viewing sessions in Nyanza of television and radio programs that will be followed by
discussion groups
• Subcontracting four travel grants to a local HIV journalism organization that Internews started in FY07
• Developing four local staff members through quality training to ensure local capacity building.
This activity relates to activities in HTXS (#6915), HKID (#9076), MTCT (#6916), HVCT (#6917), and HMBL
(#8705).
This activity will result in the expansion of television and print media with a specialty in HIV/AIDS journalism.
The media can be a powerful force for raising awareness, building knowledge, and influencing public
opinion. It has a critical role to play in helping to create an enabling environment for social change. The
proposed activity will build on Internews' current efforts to train and equip the broadcast media to play this
essential role. Until FY 2005, Internews organized and presented trainings on HIV/AIDS feature reporting
specifically for radio professionals and some TV journalists. In FY 2006, Emergency Plan funds supported
the expansion of support to include television and print media in the country, with the launch of the
television support expected to take place in November 2006. Currently, Internews maintains a Media
Resource Center, a radio studio and a TV studio - all available free of charge to journalists wishing to
produce quality HIV/AIDS stories. On-site assistance is provided for such journalists - a sound technician
and video editor assist with editing and compiling programs, a senior journalist helps with script writing, a
camera man with filming, and a media researcher with finding appropriate interviewees and information.
Internews workshops keep the local media engaged in effective HIV/AIDS reporting. As a strategy for
strengthening this engagement, in FY 2007 Internews will continue to provide a forum for journalists to
regularly interact with HIV/AIDS NGOs and vice versa. Emergency Plan funds will directly support the
following key activities: i) organizing eight round tables during which HIV/AIDS stories produced by
journalists are played and discussed by both groups; ii) selecting Internews-trained journalists as workshop
co-trainers in order to build their capacity to lead this activity and to move towards an exit strategy; iii)
supporting an annual award to recognize excellence in reporting on HIV among Internews trainees; iv)
supporting 10 travel grants on HIV-related stigma and discrimination, 5 for radio and 5 for TV, resulting in 10
programs, and v) expanding Media Resource Center facilities by funding an archivist position to support the
increased numbers of TV and radio journalists accessing and using MRC reference materials.
Internews Network's program addresses the important function of increased media awareness and accurate
reporting of HIV/AIDS nationwide and contributes to Kenya's 5 Year strategic focus on greater transparency
This activity links to all other activities within the Policy Analysis and System Strengthening program area
through its focus on accurately portraying issues surrounding HIV/AIDS in the media. It is also linked to
Internews activities in HTXS (#6915), HKID (#9076), MTCT (#6916), HVCT (#6917), and HMBL (#8705).
population.
This activity has a major emphasis on local organization capacity building and a minor emphasis on training.
8. TARGETS
Number of local organizations provided with technical assistance for HIV-related policy development (Not
applicable)
Number of local organizations provided with technical assistance for HIV-related institutional capacity
building - 7
Number of individuals trained in HIV-related policy development (Not applicable)
Number of individuals trained in HIV-related institutional capacity building - 12
Number of individuals trained in HIV-related stigma and discrimination reduction - 6 Number of individuals
trained in HIV-related community mobilization for prevention, care and/or treatment (Not applicable)
