Detailed Mechanism Funding and Narrative

Years of mechanism: 2011 2012

Details for Mechanism ID: 12769
Country/Region: Indonesia
Year: 2012
Main Partner: FHI 360
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $0

FHI in close coordination with NAC and other stakeholders will design and initiate a condom social marketing strategy to improve the availability and increase the demand for condoms for the most at risk populations. Specific activities that will be implemented in FY12 include:Conducting an assessment of the barriers to condom access, production and demand in Indonesia among target populations and producersImproving condom visibility by developing and disseminating consistent and cultural appropriate information to hotspots where most at risk populations gather.Improving condom acceptance by disseminating culturally sensitive information on condom to general population using mass media campaign.Improving access to affordable condom for most at risk population, both provider and customer of commercial sex by establishing community-based system to promote and distribute condom.Strengthen condom supply chain management and condom availability

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

HVOP Condom Social Marketing

The 2011 IBBS indicates that consistent condom use among MARPs is low. Although increased condom use among MARPs is among the highest priorities in the National HIV Strategic and Action Plan 2010-2014, the national plan lacks a coherent, forward-looking strategy for overcoming the barriers to increased condom use.SUM I will use additional funds for CSM to provide technical support to the NAC and other key implementing partners to systematically assess the current situation, develop and implement a strategy for increasing the visibility and effectiveness of National AIDS Program condom promotion and social marketing efforts.During August-December 2011, SUM I undertook a Rapid Situational Assessment consisting of (a) a review of existing literature and data on condom marketing, distribution and use in Indonesia and (b) consultations with key stakeholders, including the NAC, the MOH, BKKBN and key commercial sector organizations (e.g., DKT). Based upon the information gathered and past condom promotion and marketing experience in Indonesia and elsewhere, SUM I developed a Medium-Term Strategy for increasing condom use among MARPs in Indonesia. The strategy entails a multi-pronged approach with multiple actors contributing to a collective effort to generate a community buzz surrounding condoms in Indonesia. Activities fall under three broad programmatic areas: (1) Creating an Enabling Environment, (2) Market Dynamics, and (3) Demand Creation. The strategy also emphasizes building capacity of key Indonesian organizations to provide leadership and necessary communication and management skills to raise condom use in Indonesian to the next level. The strategy was vetted with the NAC, PEPFAR-Indonesia and other key stakeholders and revised based upon inputs received.During the first quarter the activity will focus on investigating the factors constraining condom use among MARPs, identification of strategies and approaches for overcoming these key constraints, acquiring stakeholder consensus on the strategies to be pursued and commitment for action, and development of appropriate communications products designed to stimulate additional demand for condoms. Geographic focus will be on Jakarta, East Java and Tanah Papua. All activities will be coordinated with the on-going SUM project activities that support the MOH to reintroduce condoms into the primary health system and support to the NAC for condom logistics management.

Key Issues Identified in Mechanism
Addressing male norms and behaviors
Increasing gender equity in HIV/AIDS activities and services
Mobile Populations