Detailed Mechanism Funding and Narrative

Years of mechanism: 2013 2014

Details for Mechanism ID: 16823
Country/Region: Ethiopia
Year: 2013
Main Partner: Johns Hopkins University
Main Partner Program: Bloomberg School of Public Health
Organizational Type: University
Funding Agency: USAID
Total Funding: $2,907,702

In accordance with the PEPFAR/Ethiopia portfolio realignment, this mechanism will subsume CDC funded communication activities which used to be implemented by Johns Hopkins University Center for Communication Programs (JHU-CCP). USAID will use a central behavioral change communication (BCC) implementation mechanism, Health Communication Capacity Collaborative (HC3). JHU/CCP is the prime implementer of this USAID-funded central mechanism and it will provide technical assistance to improve the dissemination of up-to-date HIV/AIDS information to the public through the Government of Ethiopias (GOE) AIDS Resource Centers (ARC) and other appropriate outlets. This mechanism will also work with Federal HIV/AIDS Prevention and Control Office (HAPCO) to strengthen local HIV communication systems. JHU/CCP works closely with the ARCs and other partners to implement a BCC and stigma reduction program that actively reaches out to and engages people. JHU/CCP designed and implemented BCC programs including multi-media youth interventions, Dagu radio program, 'Dagu Net' and 'Dagu Kit'; maternal and child health campaigns with a focus on PMTCT, and strategies that address gender norms and multiple concurrent partnerships. JHU/CCP provides technical assistance on behavioral interventions targeting highly vulnerable populations. The ARCs are managed by HAPCO, including the national ARC in Addis Ababa and 15 regional ARCs. The target population is the general public and researchers/journalists. JHU/CCPs priorities during the next two years are to expand upon the popular and widespread use of the AIDS information help lines to deliver more targeted communication programs and strengthen the outreach capacity of decentralized regional ARCs.

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $728,824

The target population of Johns Hopkins University Center for Communication Programs (JHU/CCP) program is the general public (particularly high school and university students) and researchers and journalists who will use AIDS Resource Centers (ARC) library resources and websites. The geographic focus is one national ARC and 15 regional ACRs. JHU/CCP will provide technical assistance and support in five priority areas described below.

1. JHU/CCP will support the National AIDS Resource Center (NARC) library and clearing house to serve the HIV information needs of varied audiences ranging from students and researchers, journalists, the general public and special target groups. JHU/CCP will restock materials, streamline distribution channels, institute new distribution systems, and establish systems for remote areas.

2. The highly utilized call-in HIV/AIDS hotline, The Wegen Talkline, offers a source of accurate prevention information and anonymous counseling to callers in multiple languages. JHU/CCP will produce an inventory of service organizations operating in different areas for referrals to hotline callers.

3. JHU/CCP will improve the capacity of public and private media professionals to raise awareness about HIV, mobilize communities, reduce HIV-related stigma and discrimination, and promote HIV services through innovative media. Topics of particular interest will include positive gender norms, delaying sexual debut, abstinence and fidelity.

4. JHU/CCP will continue to provide TA and coordination of media and events lead by federal and regional Ministry of Health (MOH) offices, as well as will support the secondment of prevention and communication experts as needed.

JHU/CCP will strengthen its monitoring and evaluation system to better respond to the USG new generation indicators.

Funding for Prevention: HIV Testing and Counseling (HVCT): $46,253

This mechanism will work with Federal HAPCO, Ministry of Health (MoH), USG implementing partners and other stacke holders to coordinate HIV testing messaging and communications in annual big events like; world AIDS day and national testing day. The mechanism will provide technical assistance to Federal HAPCO and other implementing partners on communication materials which are important to increase access to HIV testing and counseling. The mechanism will work closely with HIV testing partners to on designing and pilot-testing communication materials.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $2,132,625

The target population of Johns Hopkins University Center for Communication Programs (JHU/CCP) program is the general public (particularly high school and university students) and researchers and journalists who will use AIDS Resource Centers (ARC) library resources and websites. The geographic focus is one national ARC and 15 regional ARCs. As part of the USGs prevention portfolio, JHU/CCP provides technical assistance to several national and regional services and behavior change interventions, which include:

1. JHU/CCP will support the National AIDS Resource Center (NARC) library and clearing house to serve the HIV information needs of varied audiences ranging from students and researchers, journalists, the general public and special target groups such as blind/handicapped. JHU/CCP will restock materials, streamline distribution channels, institute new distribution systems, and establish systems for remote areas.

2. The highly utilized call-in HIV/AIDS hotline, The Wegen Talkline, offers a source of accurate prevention information and anonymous counseling to callers in multiple languages. JHU/CCP will produce an inventory of service organizations operating in different areas for referrals to hotline callers.

3. JHU/CCP will continue to provide support and technical assistance for World AIDS Day events, which will include coordination support for media and events lead by the Government of Ethiopia (GOE).

4. JHU/CCP will continue to build communications capacity of public and private media professionals, so that they can more effectively raise awareness about HIV, mobilize communities, reduce HIV-related stigma and discrimination, and promote HIV services through innovative media. Topics of particular interest include positive gender norms, promotion of couples testing, alcohol and HIV, correct and consistent condom use, and treatment adherence.

JHU/CCP will strengthen its monitoring and evaluation system to better respond to the USG new generation indicators.

Cross Cutting Budget Categories and Known Amounts Total: $70,000
Education $50,000
Gender: Gender Equality $20,000
Key Issues Identified in Mechanism
Increase gender equity in HIV prevention, care, treatment and support