Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 7611
Country/Region: Ethiopia
Year: 2009
Main Partner: To Be Determined
Main Partner Program: NA
Organizational Type: Implementing Agency
Funding Agency: USAID
Total Funding: $0

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $0

Tourism and HIV Prevention

ACTIVITY UNCHANGED FROM FY2008

COP08 ACTIVITY NARRATIVE

This is a new FY08 activity. There is a great opportunity for tourism to contribute to economic development

in Ethiopia. The tourism sector has recently been elevated to a high priority by the Government of Ethiopia

(GOE). This is particularly timely in view of recent travel promotion and the Ethiopian Millennium

celebrations. A mix of historical, cultural, and natural attractions exist in Ethiopia which can be enhanced

and more sustainably managed, thereby contributing to poverty reduction and economic development.

Domestic and foreign investors have recently established several "eco-lodges" in different areas of tourist

interest and the World Bank is planning a new loan focusing on cultural heritage tourism.

Based upon its successful programs globally, USAID will design and implement a three-year, $10 million

tourism-development activity that will provide targeted support to promote sustainable ecotourism. This will

result in significantly increased private investment, jobs creation, and foreign-exchange earnings, as well as

eco-system protection. Increased numbers of tourists will benefit other economic sectors (i.e., leather,

textile, handicrafts, and agriculture) and enhance livelihoods of vulnerable populations and promote

enterprise, exports and trade. Ecotourism development will also contribute to improving Ethiopia's overall

image and investment climate for both foreign and domestic investors.

The development of tourism will result in increased economic activity and employment in concentrated

urban and rural areas. It will bring diverse groups into contact with each other and encourage relocation and

travel of large numbers of people. With this increased employment and migration of workers and visitors

comes higher risk of exposure to HIV/AIDS. Employers in the tourism enterprises do not normally provide

workplace health education. Through this project, communities and employees will be encouraged to seek

antenatal services, voluntary counseling and testing (VCT), and facility-based deliveries. They will also

receive HIV-prevention messages that focus on abstinence, fidelity, partner reduction, alcohol use, and

gender-based violence through information-education-communication print materials, mobile video

screenings, interpersonal communications, and community drama. The need to shift social norms,

particularly male behaviors, will be emphasized through community events.

PEPFAR Ethiopia proposes to contribute $500,000 of Global HIV/AIDS Initiative funds ($250,000 in HVAB

and $250,000 in HVOP) into the above mechanism funded through USAID/Ethiopia's Office of Business,

Environment, Agriculture and Trade (BEAT) to provide HIV/AIDS prevention activities to businesses and

other groups associated with tourism development. PEPFAR Ethiopia is expected to leverage $10,000,000

of Development Assistance funding and other partner funding, as well as technical expertise from the BEAT

Office, to collaborate on the HIV/AIDS prevention activities. Prevention activities will include risk

assessments for the assisted tourism areas, workplace HIV/AIDS prevention education for employees for

tourism and related businesses in the target areas and use of media tools to educate visitors and others

associated with the tourism industry. Staff will encourage target enterprises to contribute financially to the

HIV/AIDS prevention activities. Educators will coordinate to the maximum extent possible with local public

health workers. They will maximize use of pre-existing educational materials. The activity will provide

HIV/AIDS education to over 30,000 employees/community members and train an anticipated 1,500

individuals. The specific geographical sites and natural parks will be selected during the project design. The

recipient will define how individuals are counted as reached in the program proposal description.

New/Continuing Activity: Continuing Activity

Continuing Activity: 18889

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

18889 18889.08 U.S. Agency for Academy for 12032 12032.08 $250,000

International Educational

Development Development

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

Tourism and HIV Prevention

ACTIVITY UNCHANGED FROM FY2008

FY 08 ACTIVITY NARRATIVE:

This is a new FY08 activity. There is a great opportunity for tourism to contribute to economic development

in Ethiopia. The tourism sector has recently been elevated to a high priority by the Government of Ethiopia

(GOE). This is particularly timely in view of recent travel promotion and the Ethiopian Millennium

celebrations. A mix of historical, cultural, and natural attractions exist in Ethiopia which can be enhanced

and more sustainably managed, thereby contributing to poverty reduction and economic development.

Domestic and foreign investors have recently established several "eco-lodges" in different areas of tourist

interest and the World Bank is planning a new loan focusing on cultural heritage tourism.

Based upon its successful programs globally, USAID will design and implement a three-year, $10 million

tourism-development activity that will provide targeted support to promote sustainable ecotourism. This will

result in significantly increased private investment, jobs creation, and foreign-exchange earnings, as well as

eco-system protection. Increased numbers of tourists will benefit other economic sectors (i.e., leather,

textile, handicrafts, and agriculture) and enhance livelihoods of vulnerable populations and promote

enterprise, exports and trade. Ecotourism development will also contribute to improving Ethiopia's overall

image and investment climate for both foreign and domestic investors.

The development of tourism will result in increased economic activity and employment in concentrated

urban and rural areas. It will bring diverse groups into contact with each other and encourage relocation and

travel of large numbers of people. With this increased employment and migration of workers and visitors

comes higher risk of exposure to HIV/AIDS. Employers in the tourism enterprises do not normally provide

workplace health education. Through this project, communities and employees will be encouraged to seek

antenatal services, voluntary counseling and testing (VCT), and facility-based deliveries. They will also

receive HIV-prevention messages that focus on abstinence, fidelity, partner reduction, alcohol use, and

gender-based violence through information-education-communication print materials, mobile video

screenings, interpersonal communications, and community drama. The need to shift social norms,

particularly male behaviors, will be emphasized through community events.

PEPFAR Ethiopia proposes to contribute $500,000 of Global HIV/AIDS Initiative funds ($250,000 in HVAB

and $250,000 in HVOP) into the above mechanism funded through USAID/Ethiopia's Office of Business,

Environment, Agriculture and Trade (BEAT) to provide HIV/AIDS prevention activities to businesses and

other groups associated with tourism development. PEPFAR Ethiopia is expected to leverage $10,000,000

of Development Assistance funding and other partner funding, as well as technical expertise from the BEAT

Office, to collaborate on the HIV/AIDS prevention activities. Prevention activities will include risk

assessments for the assisted tourism areas, workplace HIV/AIDS prevention education for employees for

tourism and related businesses in the target areas and use of media tools to educate visitors and others

associated with the tourism industry. Staff will encourage target enterprises to contribute financially to the

HIV/AIDS prevention activities. Educators will coordinate to the maximum extent possible with local public

health workers. They will maximize use of pre-existing educational materials. The activity will provide

HIV/AIDS education to over 30,000 employees/community members and train an anticipated 1,500

individuals. The specific geographical sites and natural parks will be selected during the project design. The

recipient will define how individuals are counted as reached in the program proposal description.

New/Continuing Activity: Continuing Activity

Continuing Activity: 17861

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

17861 17861.08 U.S. Agency for Academy for 12032 12032.08 $250,000

International Educational

Development Development

Table 3.3.03: