PEPFAR's annual planning process is done either at the country (COP) or regional level (ROP).
PEPFAR's programs are implemented through implementing partners who apply for funding based on PEPFAR's published Requests for Applications.
Since 2010, PEPFAR COPs have grouped implementing partners according to an organizational type. We have retroactively applied these classifications to earlier years in the database as well.
Also called "Strategic Areas", these are general areas of HIV programming. Each program area has several corresponding budget codes.
Specific areas of HIV programming. Budget Codes are the lowest level of spending data available.
Expenditure Program Areas track general areas of PEPFAR expenditure.
Expenditure Sub-Program Areas track more specific PEPFAR expenditures.
Object classes provide highly specific ways that implementing partners are spending PEPFAR funds on programming.
Cross-cutting attributions are areas of PEPFAR programming that contribute across several program areas. They contain limited indicative information related to aspects such as human resources, health infrastructure, or key populations programming. However, they represent only a small proportion of the total funds that PEPFAR allocates through the COP process. Additionally, they have changed significantly over the years. As such, analysis and interpretation of these data should be approached carefully. Learn more
Beneficiary Expenditure data identify how PEPFAR programming is targeted at reaching different populations.
Sub-Beneficiary Expenditure data highlight more specific populations targeted for HIV prevention and treatment interventions.
PEPFAR sets targets using the Monitoring, Evaluation, and Reporting (MER) System - documentation for which can be found on PEPFAR's website at https://www.pepfar.gov/reports/guidance/. As with most data on this website, the targets here have been extracted from the COP documents. Targets are for the fiscal year following each COP year, such that selecting 2016 will access targets for FY2017. This feature is currently experimental and should be used for exploratory purposes only at present.
Years of mechanism: 2008 2009
Media Programming for HIV/AIDS
Many studies have proved that the news media can be a powerful force for raising awareness, building
knowledge, and influencing public opinion about HIV/AIDS issues. The media play a critical role in helping
to create an enabling environment for social change. The media is also instrumental in re-enforcing
HIV/AIDS messages communicated through other channels.
In FY07, the Local Voices Project trained journalists on basic journalism and digital audio editing skills,
conducted media roundtables on key HIV/AIDS topics, hosted feature-writing workshops, provided technical
assistance to radio stations and nongovernmental organizations (NGO), and supplied basic equipments to
radio stations based on identified critical needs. The project was particularly successful in coordinating a
media roundtable on ART and Holy Water, which was attended by key stakeholders, including
representatives from the Ethiopian Orthodox Church. Following the media roundtable, the Patriarch of the
Ethiopian Orthodox Church held a press conference that clarified some of the confusions on the topic.
In FY08, this program will build on previous media activities in-country and focus on local capacity-building
in areas that directly contribute to meeting the national PEPFAR targets and objectives for prevention, care,
and treatment. The project will reach out to print and radio journalists in Ethiopia, with the goal of increasing
the frequency of locally produced radio reporting and programming on HIV/AIDS issues and improving
quality. The project will foster access to vital information on HIV/AIDS services, which, in turn, will contribute
to an increase in the uptake of these services. Though recent data from the 2005 demograhic health survey
(DHS) has revealed the overall low access to media in Ethiopia is much better, especially in urban areas
where most of the HIV burden is currently found.
This activity will support training/retraining of junior and senior correspondents in six major cities with high
HIV prevalence: Addis Ababa, Adama, Bahir Dar, Dire Dawa, Harari, Gambella, and Mekele. The program
will focus in urban areas where recent data has shown higher HIV prevalence. Journalists will receive
practical training in technical radio-production skills, script writing, and research activities. Participants will
learn how to create and improve reports on HIV/AIDS. Subsequent follow-up and mentoring will take place
in the cities where the journalists are based.
Experience has shown that without the cooperation of all key stakeholders, including government health
facilities/bureaus and NGO officials, the media cannot be effective in reporting on HIV and related services.
The project will therefore train government officials, NGO, groups composed of people living with HIV/AIDS,
and healthcare providers in effective media relations. In this way, the news media and program
implementers will be able to partner in distributing information about HIV.
In most cases, the cost of reaching mass populations through properly structured media activities is lower
per capita than is possible using non-media communications options. This activity will work with the local
media to increase and improve coverage of HIV/AIDS issues, while also demonstrating to local media that
enhanced attention to HIV/AIDS-related issues often represents a sound business development and
economic sustainability strategy.
Where possible, this activity will work together with media development programs to raise the level of
professionalism in HIV/AIDS reporting, and improve management capacities and/or business development
of media outlets. As a result, these media outlets will enhance their coverage and increase the quality and
quantity of their HIV/AIDS topics and programming, as well as other communication objectives. This will
ensure sustainability of the program through media that will be providing such coverage on a routine, self-
sustained basis. Radio stations, NGO, civil society organizations, as well as relevant host government
offices, will receive support under this activity.
Regular technical assistance on HIV/AIDS feature writing, and digital sound editing will be provided to
journalists in particular, and to radio stations in general. The program will collaborate with other HIV/AIDS
projects to identify topics for media coverage. This activity will also apply alternative content delivery
systems (i.e., other than radios and newspapers) to better target relevant materials to high-risk groups (e.g.,
cassette tapes for drivers).
This activity will also involve procurement of basic equipments for journalists, including sound recorders and
headsets. Visits to individual radio stations will help identify needs and determine priorities for this support.
New/Continuing Activity: Continuing Activity
Continuing Activity: 18714
Continued Associated Activity Information
Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds
System ID System ID
18714 18714.08 U.S. Agency for Internews 12030 12030.08 $480,000
International
Development
Table 3.3.18:
