Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 2250
Country/Region: Ethiopia
Year: 2009
Main Partner: Ministry of National Defense - Ethiopia
Main Partner Program: NA
Organizational Type: Host Country Government Agency
Funding Agency: HHS/CDC
Total Funding: $1,100,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $110,000

AB-focused Prevention Intervention in the Military

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

This is a continuing AB focused activity from FY08, linked to OP activity with Ministry of National Defense

Forces of Ethiopia and MARCH Model Activities.

The objective of this intervention is to strengthen and integrate the National Defense Forces of Ethiopia's

(NDFE) HIV/AIDS prevention, care, and treatment programs for soldiers and their dependents through

abstinence and be faithful (AB) activities using the MARCH (Modeling and Reinforcement to Combat

HIV/AIDS) model of behavior change intervention. Research conducted in 2004 among 72,000 urban and

rural male army recruits indicated high HIV prevalence among the armed forces: an overall 7.2% among

urban and 3.8% among rural recruits. Higher education levels in rural recruits were associated with higher

HIV infection. Members of the armed forces come from all parts of Ethiopia. They live a camp lifestyle, away

from family and friends, and are often exposed to rural and urban hotspots. In short, they represent a most

at-risk population groups (MARPS) requiring strong prevention intervention.

MARCH is a behavior-change communications (BCC) strategy promoting HIV prevention behaviors and

community care for people living with HIV (PLWH) and children orphaned by AIDS. The MARCH program

works with the NDFE to develop print-based serial dramas (PSD) in the form of comic books for use in peer

led discussion groups. PSD attempts to reduce risky behaviors by addressing issues of stigma and

discrimination; gender inequality; community support for those infected or affected by the virus; and most

specifically, correct and consistent condom use and early treatment of sexually transmitted infections (STI)

among the armed forces. The comic books employ role models who gradually evolve towards better

behaviors; the audience is encouraged to internalize the messages presented through peer discussion

groups. In these comic books, entertainment is incorporated to evoke emotion, empathy, and character

identification from the audience, while imparting a health message.

A successful achievement has been observed in the implementation of the MARCH project during the time

of FY06, FY07 and FY08. All commands of NDFE were implementing the MARCH project. So far,

1,385,088 copies of PSDs from edition 1 to 13 have been printed and distributed for all commands in NDFE.

More than 10,832 peer leaders were trained and 9760 peer groups were organized and held discussions

consistently every two weeks. Currently, peer leaders use the MARCH handbook as a guide for group

discussions and information sharing; they guide soldiers to reduce their risk of infection through modifying

and shaping beliefs and sexual practices by supportive opinions, ideas and approval of their peers for

applying healthy sexual behavior during the time of discussion on the recent PSD. All peer group

discussions and linked reinforcement activities promote help in adopting safer sexual behaviors, delaying

sex, reducing sexual partners, encourage positive living, and reducing stigma. A year's storylines of each

episode has been developed and the scope and depth of this program was strengthened through

collaboration with Johns Hopkins University Centers for Communication Program (CCP). The capacity of

NDFE has strengthened at different levels to enable NDFE to implement MARCH effectively and efficiently.

Based on the lessons learnt from the first two commands that started MARCH earlier, feedbacks collected

from sites, and high demand created among the other commands, NDFE has successfully scaled up

MARCH in the remaining three commands of NDFE. Now MARCH program has a full coverage to members

of the military. MARCH activities and budgets were decentralized to the command level, which has helped

in addressing problems at the command level. However, due to the scale up of the MARCH at the national

level, targets have significantly increased through community out reach programs. In FY08, 133,470

individuals are reached and 8,900 individuals were trained to promote prevention intervention messages in

the military.

During the past period of MARCH program implementation in NDFE, it is learnt that the production of

printed serial drama every two weeks was difficult. The production of PSDs adjusted from two weeks to a

month and this will help to have enough time and space to the limited number of designers and cartoonists

to do their job. As the PSD production extended to every month, it is true that gap will be created on peer

group discussions every two weeks, however in COP09 gaps created is filled by different linked

reinforcement activities including staged dramas, poem and play presentation, penal discussions and

quizzes. MARCH program in the NDFE is challenging since different divisions of each command settled in a

scattered areas in the periphery of Ethiopian boarders, this created delay in transportation PSD on time,

however gaps created due to geographical location and scattered settlement is addressed through the

commitment of NDFE by dedicating some of their own resources for the implementation of MARCH, this is

indicated by vehicles allocation, and additional human resources.

Due to high mobility in the military workplace, in FY09, additional prevention activities besides MARCH will

be implemented as a continuation of FY08 activities. A number of opportunities and structures exist with in

the system which can be used to build on MARCH's messaging. Music and sports clubs, outreach

development activities, national defense radio programs, and the biweekly newsletter will be used to reach

more target populations within the NDFE.

NDFE will develop or adapt a curriculum to train individuals involved in implementing the above activities to

initiate discussion and distribute communication materials. CCP will also develop a branded communication

campaign of print and electronic materials. Defense Ministry radio will support the program through

interactive talk shows and radio spots. At the grassroots level, peer leaders trained by CCP will implement

the campaign and facilitate discussions.

This activity will leverage the structure and system of the NDFE logistics department, as well as draw

support from the Global Fund for AIDS, Malaria, and Tuberculosis. This is advantageous in that adding an

alterative approach (in addition to MARCH) does not require much additional technical assistance.

Activity Narrative: This activity will also implement specific campaigns to increase service uptake of voluntary counseling and

testing (VCT), PMTCT, and ART by linking with UCSD. HIV-positive soldiers will share experiences and

become role models, promoting condom use, risk reduction strategies, and prevention with positives.

Soldiers' groups will also be involved in outreach activities to communities surrounding military camps, as

the military population is closely linked to neighboring towns and cities. Military members are MARPs, linked

socially and sexually to other MARPS groups. The activity addresses issues such as male norms,

comprehensive ABC prevention, gender-based violence, and concurrent partnerships.

So far, there is no cure or vaccine for HIV, the only alternative as a vaccine that we have at hand is

promoting and addressing messages geared towards averting new HIV infection, and hence MARCH will

continue to be a tool for our prevention programs to bring sustainable behavioral change and to bring a

change in behavior and to personalize models in the PSD, MARCH will continue with the appropriate

dosage, intensity and coverage to reach uniformed services including NDFE. We are observing early signs

of behavioral change among the military services, after the introduction of the MARCH program, soldiers

are talking and discussing with their spouses, partners and family members about the voluntary testing and

counseling, and asking information about treatment and care services. The implementation of MARCH

program in the military creates demand for service uptake, and the program reinforce the demand through

availing information where they can access voluntary counseling testing, treatment and care. The focus of

PEPFAR and Ethiopian government to widen the service of counseling and testing around the hot spots

areas and urban centers where the epidemic concentrated will help this most at risk population to easily

access the services including treatment.

In general, the following major activities will be implemented in FY09:

1) Provide refresher training to peer leaders in all the commands and peace keeping forces to strengthen

comprehensive HIV/AIDS prevention activities to reach army personnel in the five commands through a

biweekly interactive peer group discussion using the recent printed serial drama;

2) Adopt existing training manual for work with the military, and train additional peer leaders for all five

commands and headquarters

3) Continue the production and distribution of 2,077,632 copies of 26 PSD issues;

4) Conduct linked reinforcement activities through various interactive education programs and discussion

groups at NDFE music and sports clubs, radio programs, newsletters, movies or staged dramas and peer

support structures;

5) Produce and distribute military-specific, information, education, and communication/behavior-change

communication (IEC/BCC) materials on condom use, STI and other issues for peer discussion groups and

insure the enclosure of information regarding VCT service accessibility, referral linkages of care and

treatment services

6) Augment the comic books and fill the gaps identified during the peer discussion groups.

7) Strengthen the AIDS Resource Centers (ARC) at NDFE through procurement of audio-visual materials;

collection and documentation of available IEC materials on HIV-related topics; production of military-specific

IEC materials,; creation of linkages with national ARC; improvement in functionality of the ARC website; and

training on production of IEC/BCC materials;

8) Strengthen established project offices at ten divisions in the five commands, as well as strengthen the

headquarters and command offices with training and material support;

9) Conduct sensitization and review meetings with NDFE officials at headquarters and command level

10) Capacity building and training for project staff and NDFE staff at different levels (headquarters,

command, division, regiment, and unit).

11) Strengthen the link between MARCH and HIV services to increase service utilization and treatment

adherence through reinforcement activities

12) Build the capacity of NDFE Media (Print, Radio and Audio visual media) for better reporting of HIV/AIDS

educational messages, advocacy of HIV/AIDS prevention, care and treatment services

13) Strengthen the established collaborations with University of California at San Diego (UCSD) and

Department of Defense (DOD), and organize activities to increase service uptake of ART, VCT, STI, TB,

and HIV/AIDS

14) Monitor and evaluate activities, including supportive supervision and outcome evaluation. The funding

for the outcome evaluation will come through the CCP MARCH technical assistance budget. CCP will hire a

consultant to conduct the evaluation of NDFE MARCH.

Since these activities are designed to reach the military population with a comprehensive ABC message, all

targets will be counted under other prevention, though abstinence and being faithful is a significant part of

the comprehensive prevention program.

New/Continuing Activity: Continuing Activity

Continuing Activity: 16717

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

16717 5634.08 HHS/Centers for Ministry of 7520 2250.08 Improving $500,000

Disease Control & National Defense, HIV/AIDS/STI/T

Prevention Ethiopia B Prevention

and Care

Activities

10578 5634.07 HHS/Centers for Ministry of 5544 2250.07 $260,000

Disease Control & National Defense,

Prevention Ethiopia

5634 5634.06 HHS/Centers for Ministry of 3782 2250.06 $144,000

Disease Control & National Defense,

Prevention Ethiopia

Emphasis Areas

Gender

* Addressing male norms and behaviors

Military Populations

Human Capacity Development

Estimated amount of funding that is planned for Human Capacity Development $55,000

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $990,000

Strengthening National Defense Forces of Ethiopia's (NDFE) HIV/AIDS Prevention, Care, and Treatment

Programs

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

This is a continuing OP focused activity from FY08, linked to AB activity with Ministry of National Defense

Forces of Ethiopia and MARCH Model Activities.

The objective of this intervention is to strengthen and integrate the National Defense Forces of Ethiopia's

(NDFE) HIV/AIDS prevention, care, and treatment programs for soldiers and their dependents through

abstinence and be faithful (AB) activities using the MARCH (Modeling and Reinforcement to Combat

HIV/AIDS) model of behavior change intervention. Research conducted in 2004 among 72,000 urban and

rural male army recruits indicated high HIV prevalence among the armed forces: an overall 7.2% among

urban and 3.8% among rural recruits. Higher education levels in rural recruits were associated with higher

HIV infection. Members of the armed forces come from all parts of Ethiopia. They live a camp lifestyle, away

from family and friends, and are often exposed to rural and urban hotspots. In short, they represent a most

at-risk population groups (MARPS) requiring strong prevention intervention.

MARCH is a behavior-change communications (BCC) strategy promoting HIV prevention behaviors and

community care for people living with HIV (PLWH) and children orphaned by AIDS. The MARCH program

works with the NDFE to develop print-based serial dramas (PSD) in the form of comic books for use in peer

led discussion groups. PSD attempts to reduce risky behaviors by addressing issues of stigma and

discrimination; gender inequality; community support for those infected or affected by the virus; and most

specifically, correct and consistent condom use and early treatment of sexually transmitted infections (STI)

among the armed forces. The comic books employ role models who gradually evolve towards better

behaviors; the audience is encouraged to internalize the messages presented through peer discussion

groups. In these comic books, entertainment is incorporated to evoke emotion, empathy, and character

identification from the audience, while imparting a health message.

A successful achievement has been observed in the implementation of the MARCH project during the time

of FY06, FY07 and FY08. All commands of NDFE are implementing the MARCH project. So far, 1,385,088

copies of PSDs from edition 1 to 13 are printed and distributed for all commands in NDFE, more than

10,832 peer leaders were trained, and 9760 peer groups were organized and hold discussions consistently

every two weeks. Currently, peer leaders use the MARCH handbook as a guide for group discussions and

information sharing; they guide soldiers to reduce their risk of infection through modifying and shaping

beliefs and sexual practices by supportive opinions, ideas and approval of their peers for applying healthy

sexual behavior during the time of discussion on the recent PSD. All peer group discussions and linked

reinforcement activities promote help to adopt safer sexual behaviors, delaying sex, reducing sexual

partners, encourage positive living, and reducing stigma. A year's storyline of each episode has been

developed and the scope and depth of this program was strengthened through collaboration with Johns

Hopkins University Centers for Communication Program (CCP). The capacity of NDFE has strengthened at

different levels to enable NDFE to implement MARCH effectively and efficiently.

Based on the lessons learnt from the 1st two commands that started MARCH earlier, feedbacks collected

from sites, and high demand created among the other commands, NDFE has successfully scaled up

MARCH in the remaining three commands of NDFE. Now MARCH program has a full coverage to members

of the military. MARCH activities and budgets were decentralized to the command level, which has helped

in addressing problems at the command level. However, due to the scale up of the MARCH at the national

level, in effect targets have significantly increased through community out reach programs. In FY08,

133,470 individuals are reached and 8,900 individuals were trained to promote prevention intervention

messages in the military

During the past period of MARCH program implementation in NDFE, it is learnt that the production of

printed serial drama every two weeks was difficult. The production of PSDs adjusted from two weeks to a

month and this will help to have enough time and space to the limited number of designers and cartoonists

to do their job. As the PSD production extended to every month, it is true that gap will be created on peer

group discussions every two weeks, however in COP09 gaps created is filled by different linked

reinforcement activities including staged dramas, poem and play presentation, penal discussions and

quizzes. MARCH program in the NDFE is challenging since different divisions of each command settled in a

scattered areas in the periphery of Ethiopian boarders, this created delay in transportation PSD on time,

however gaps created due to geographical location and scattered settlement is addressed through the

commitment of NDFE by dedicating some of their own resources for the implementation of MARCH, this is

indicated by vehicles allocation, and additional human resources.

Due to high mobility in the military workplace, in FY09, additional prevention activities besides MARCH will

be implemented as a continuation of FY08 activities. A number of opportunities and structures exist with in

the system which can be used to build on MARCH's messaging. Music and sports clubs, outreach

development activities, national defense radio programs, and the biweekly newsletter will be used to reach

more target populations within the NDFE.

NDFE will develop or adapt a curriculum to train individuals involved in implementing the above activities to

initiate discussion and distribute communication materials. CCP will also develop a branded communication

campaign of print and electronic materials. Defense Ministry radio will support the program through

interactive talk shows and radio spots. At the grassroots level, peer leaders trained by CCP will implement

the campaign and facilitate discussions.

This activity will leverage the structure and system designed for MARCH and resources of the NDFE

logistics department, as well as support from the Global Fund for AIDS, Malaria, and Tuberculosis. This is

advantageous in that adding an alterative approach (in addition to MARCH) does not require much

additional technical assistance.

Activity Narrative: This activity will also implement specific campaigns to increase service uptake of voluntary counseling and

testing (VCT), PMTCT, and ART by linking with UCSD. HIV-positive soldiers will share experiences and

become role models, promoting condom use, risk reduction strategies, and prevention with positives.

Soldiers' groups will also do outreach to communities surrounding military camps, as the military population

is closely linked to neighboring towns and cities. Military members are MARPs, linked socially and sexually

to other MARPS groups. The activity addresses issues such as male norms, comprehensive ABC

prevention, gender-based violence, and concurrent partnerships.

So far, there is no cure or vaccine for HIV, the only alternative as a vaccine that we have at hand is

promoting and addressing messages geared towards averting new HIV infection, and hence MARCH will

continue to be a tool for our prevention programs to bring sustainable behavioral change and to bring a

change in behavior and to personalize models in the PSD, MARCH will continue with the appropriate

dosage, intensity and coverage to reach uniformed services including NDFE. We are observing early signs

of behavioral change among the military services, after the introduction of the MARCH program, soldiers

are talking and discussing with their spouses, partners and family members about the voluntary testing and

counseling, and asking information about treatment and care services. The implementation of MARCH

program in the military creates demand for service uptake, and the program reinforce the demand through

availing information where they can access voluntary counseling testing, treatment and care. The focus of

PEPFAR and Ethiopian government to widen the service of counseling and testing around the hot spots

areas and urban centers where the epidemic concentrated will help this most at risk population to easily

access the services including treatment.

In general, the following major activities will be implemented in FY09:

1) Provide refresher training to peer leaders in all the commands and peace keeping forces to strengthen

comprehensive HIV/AIDS prevention activities to reach army personnel in the five commands through a

biweekly interactive peer group discussion using the recent printed serial drama;

2) Adopt existing training manual for work with the military, and train additional peer leaders for all five

commands and headquarters

3) continue the production and distribution of 2,077,632 copies of 26 PSD issues;

4) Conduct linked reinforcement activities through various interactive education programs and discussion

groups at NDFE music and sports clubs, radio programs, newsletters, movies or staged dramas and peer

support structures;

5) Produce and distribute military-specific, information, education, and communication/behavior-change

communication (IEC/BCC) materials on condom use, STI and other issues for peer discussion groups.

Augment the comic books and fill the gaps identified during the peer discussion groups and insure the

enclosure information regarding VCT service accessibility, referral linkages of care and treatment services

6) Strengthen the AIDS Resource Centers (ARC) at NDFE through: procurement of audio-visual materials;

collection and documentation of available IEC materials on HIV-related topics; production of military-specific

IEC materials,; creation of linkages with national ARC; improvement in functionality of the ARC website; and

training on production of IEC/BCC materials;

7) Strengthen established project offices at ten divisions in the five commands, as well as strengthen the

headquarters and command offices with training and material support;

8) Conduct sensitization and review meetings with NDFE officials at headquarters and command level

9) Capacity building and training for project staff and NDFE staff at different levels (headquarters,

command, division, regiment, and unit).

10) Strengthen the link between MARCH and HIV services to increase service utilization and treatment

adherence through reinforcement activities

11) Build the capacity of NDFE Medias (Print, Radio and Audio visual media) for better reporting of

HIV/AIDS educational messages, advocacy of HIV/AIDS prevention, care and treatment services

12) Strengthen the established collaborations with University of California at San Diego (UCSD) and

Department of Defense (DOD), and organize activities to increase service uptake of ART, VCT, STI, TB,

and HIV/AIDS

12) Monitor and evaluate activities, including supportive supervision and outcome evaluation. The funding

for the outcome evaluation will come through the CCP MARCH technical assistance budget. CCP will hire a

consultant to conduct the evaluation of NDFE MARCH.

Since these activities are designed to reach the military population with a comprehensive ABC message, all

targets will be counted under other prevention, though abstinence and be faithful is a significant part of the

comprehensive prevention program.

New/Continuing Activity: Continuing Activity

Continuing Activity: 16718

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

16718 5635.08 HHS/Centers for Ministry of 7520 2250.08 Improving $600,000

Disease Control & National Defense, HIV/AIDS/STI/T

Prevention Ethiopia B Prevention

and Care

Activities

10579 5635.07 HHS/Centers for Ministry of 5544 2250.07 $220,000

Disease Control & National Defense,

Prevention Ethiopia

5635 5635.06 HHS/Centers for Ministry of 3782 2250.06 $336,000

Disease Control & National Defense,

Prevention Ethiopia

Emphasis Areas

Gender

* Addressing male norms and behaviors

Human Capacity Development

Estimated amount of funding that is planned for Human Capacity Development $60,000

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.03:

Cross Cutting Budget Categories and Known Amounts Total: $115,000
Human Resources for Health $55,000
Human Resources for Health $60,000