Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 2249
Country/Region: Ethiopia
Year: 2009
Main Partner: Federal Police Commission - Ethiopia
Main Partner Program: NA
Organizational Type: Host Country Government Agency
Funding Agency: HHS/CDC
Total Funding: $192,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $19,200

Federal Police AB Prevention Activities

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

In FY09, the project will capitalize on the past achievements made so far and focuses on the following major

activities including:

1)Continuing to build organizational capacity of the Federal Police Commission and Addis Ababa Police

Commission by working closely with the advisory board to improve financial and procurement systems to

better implement MARCH;

2)Strengthening the technical capacity of project staff to: develop PSD and IEC materials; conduct peer

group discussions, training, and mentoring; and monitor the progress of MARCH implementation;

3)Continuing to produce and disseminate PSD with comprehensive HIV/AIDS prevention messages to

police members every month. This effort will be supported by bi-weekly interactive peer-group discussions;

and insure the enclosure information regarding VCT service accessibility, referral linkages of care and

treatment services

4)Recruiting and training police members as peer leaders, as well as offering refresher training for existing

peer leaders;

5)Continuing to incorporate male-norms issues into all materials and activities begun in FY07 and FY08;

6)Production and distribution of different IEC/BCC materials needed to supplement the PSD and addressing

gaps identified during peer group discussions and various issues related to HIV/AIDS, such as gender-

based violence, alcohol us, risk reduction, etc;

7)Conducting regular peer-group discussions and other reinforcement activities using police media including

radio, TV, and newspaper;

8)Strengthening project monitoring, evaluation, reporting, and documentation systems and conducting

process evaluation;

9)Strengthening linkages with other services (e.g., VCT, ART, and PMTCT) in the police hospital and with

other service providers;

10)Strengthen the MARCH program targeting rapid forces under the federal police located outside Addis

Ababa and expand MARCH to regional police forces at the national level. Recruit additional MARCH focal

persons in the rapid and regional police forces and increase the number of PSD production and other

reinforcement activities and IEC material production and distribution.

Since the PSD and reinforcement activities encompassed in MARCH are designed to reach the police with

a comprehensive ABC message, all targets will be counted under Other Prevention, though AB is a

significant part of the overall prevention intervention.

This is a continuing AB focused activity from FY08, linked to OP activity with Federal Police and Expansion

of Wegen National AIDS Talk line and MARCH Model Activities.

The objective of this continuing AB activity is to strengthen and integrate the Federal Police Commission's

(FPC) HIV prevention, care, and treatment activities for police and their dependents with other prevention

activities employing the MARCH model (Modeling and Reinforcement to Combat HIV/AIDS).

In 2005, HIV sero prevalence among antenatal care (ANC) attendees of the Federal Police Referral

Hospital was 24.8%, suggesting that HIV prevalence among police members and their families is significant.

Moreover, the formative assessment carried out among the Federal Police and Addis Ababa police

identified HIV risk factors related with behavior, socio-demographic characteristics, police duties, and

relationships in their personal life, including young age, substance/alcohol abuse, willingness to experiment,

frequent movement, sexual dissatisfaction with condoms, and lack of faith in condoms.

MARCH is a behavior-change communications (BCC) strategy that promotes behavioral changes that

reduce the risk of HIV infection and transmission, and encourages communities to use services, to care for

people living with HIV (PLWH) and children orphaned by the epidemic. This Other Prevention intervention:

promotes consistent and correct condom use; promotes early treatment of sexually transmitted infections

(STI); addresses problems related to stigma and discrimination towards PLWH; and promotes uptake of

services (e.g., voluntary counseling and testing (VCT) and ART). MARCH also addresses related attitudes

to gender, gender-based violence, stigma, and risk perception.

There are two main components to the MARCH program: education through entertainment, and

interpersonal reinforcement. The entertainment component uses a printed serial drama (PSD) format to

introduce role models in a storyline to provide information about behavior change, to motivate the audience,

and to enhance a sense of self-efficacy. Reinforcement activities use interpersonal strategies like peer

group discussions to achieve the objective of having group members apply messages from the drama to

their own lives. The group discussions also provide accurate information about HIV/AIDS and behavior

change, provide opportunities to practice new skills that may be required to avoid infection, and provide

support to those who have been infected. In FY05, structural adjustments were made to the MARCH Office,

allowing it to function under the Director General's Office, with project advisory boards consisting of higher

officials from all departments. Project staff were employed and trained on MARCH principles and PSD

design. In FY06, a total of 5,263 police members were reached with a variety of MARCH activities, including

PSD and reinforcement activities such as live drama presentations, panel discussions, police radio and TV

ads, fliers, posters, and banners. Additional 715 police members were trained with the MARCH handbook to

promote correct and consistent condom use, early treatment of STI, and risk reduction, and 1,400 peer-

discussion groups were convened. In FY07, additional 875 police members were trained to promote correct

and consistent condom use and early treatment of STI. The PSD was produced and distributed to more

than 1,400 peer groups, and various interactive reinforcement activities were held, reaching 5,000 police

members. Various information education-communication (IEC) materials, including fliers, posters and

banners were produced and distributed. The project used police radio and TV programs to promote MARCH

and link prevention with HIV services. The project also created a working relationship with the University of

California, San Diego(UCSD) program at the Federal Police Referral hospital. Technical assistance from

Johns Hopkins University/Center for Communications Programs (JHU/CCP) and CDC helped the project to

Activity Narrative: accelerate implementation of activities and achieve results.

Up to FY08, 50 trainers, 2500 peer leaders were trained and 2450 peer discussion groups formed to

conduct discussions based on the PSD. Federal Police was able to reach 15,000 police members through

the PSD and different reinforcement activities. In FY08, Federal police has expanded the MARCH project to

different departments located outside Addis Ababa to reach the most mobile groups in the police force

(rapid forces) using supplemental funding. This in turn increases the number of PSD printed, posters, fliers

and IEC material production and distribution; these additional activities require extra budget and human

resources in FY09. The Print serial drama will be produced every month. Peer groups will conduct peer

group discussions every two weeks alternating PSD with linked reinforcement activities.

During the past period of MARCH program implementation in Federal Police (FP), it is learnt that the

production of printed serial drama every two weeks was difficult. The production of PSDs adjusted from two

weeks to a month and this will help to have enough time and space to the limited number of designers and

cartoonists to do their job. As the PSD production extended to every month, it is true that gap will be created

on peer group discussions every two weeks, however in COP09 gaps created is filled by different linked

reinforcement activities including staged dramas, poem and play presentation, panel discussions and

quizzes. Using the supplemental funding, FP expands MARCH program at the regional level to address

rapid force commanded by the federal government which increases geographic area coverage and as well

as target numbers. This activity is continuing and sustained by COP09 funding increase. Still, there are

some challenges to cover all the police forces in the country, this is due to the different autonomous regions

using different languages and this in turn requires a substantial amount of budget increase, then to be dealt

in cop 2010.

So far, there is no cure or vaccine for HIV, the only alternative as a vaccine that we have at hand is

promoting and addressing messages geared towards averting new HIV infection, and hence MARCH will

continue to be a tool for our prevention programs to bring sustainable behavioral change and to bring a

change in behavior and to personalize models in the PSD, MARCH will continue with the appropriate

dosage, intensity and coverage to reach uniformed services including FP. We are observing early signs of

behavioral change among the police force, after the introduction of the MARCH program, police forces are

talking and discussing with their spouses, partners and family members about the voluntary testing and

counseling, and asking information about treatment and care services. The implementation of MARCH

program in the military creates demand for service uptake, and the program reinforce the demand through

availing information where they can access voluntary counseling testing, treatment and care. The focus of

PEPFAR and Ethiopian government to widen the service of counseling and testing and treatment around

the hot spots and MARPs areas and urban centers where the epidemic concentrated will help this most at

risk population to easily access the services.

New/Continuing Activity: Continuing Activity

Continuing Activity: 16715

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

16715 5633.08 HHS/Centers for Federal Police 7519 2249.08 Strengthening $42,000

Disease Control & HIV/AIDS, TB &

Prevention STI Prevention,

Control &

Treatment

Activities

10576 5633.07 HHS/Centers for Federal Police 5543 2249.07 $35,000

Disease Control &

Prevention

5633 5633.06 HHS/Centers for Federal Police 3781 2249.06 $75,000

Disease Control &

Prevention

Emphasis Areas

Gender

* Addressing male norms and behaviors

Military Populations

Human Capacity Development

Estimated amount of funding that is planned for Human Capacity Development $15,000

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $172,800

HIV Prevention among Police

ACTIVITY MODIFIED IN THE FOLLOWING WAYS:

This is a continuing non-AB focused activity from FY08, linked to AB activity with Federal Police and

Expansion of Wegen National AIDS Talk line and MARCH Model Activities.

The objective of this continuing OP activity is to strengthen and integrate Federal Police Commission (FPC)

prevention, care, and treatment activities for police and their dependents with other prevention activities

employing Modeling and Reinforcement to Combat HIV/AIDS (MARCH).

In 2005, HIV sero prevalence among antenatal care (ANC) attendees of the Federal Police Referral

Hospital was 24.8%, suggesting that HIV prevalence among police members and their families is significant.

Moreover, the formative assessment carried out among the Federal Police and Addis Ababa police

identified HIV risk factors related with behavior, socio-demographic characteristics, police duties, and

relationships in their personal life, including young age, substance/alcohol abuse, willingness to experiment,

frequent movement, sexual dissatisfaction with condoms, and lack of faith in condoms.

MARCH is a behavior-change communications (BCC) strategy that promotes behavioral changes that

reduce the risk of HIV infection and transmission, and encourages communities to use services, to care for

people living with HIV (PLWH) and children orphaned by the epidemic. This Other Prevention intervention:

promotes consistent and correct condom use; promotes early treatment of sexually transmitted infections

(STI); addresses problems related to stigma and discrimination towards PLWH; and promotes uptake of

services (e.g., voluntary counseling and testing (VCT) and ART). MARCH also addresses related attitudes

to gender, gender-based violence, stigma, and risk perception.

There are two main components to the MARCH program: education through entertainment, and

interpersonal reinforcement. The entertainment component uses a printed serial drama (PSD) format to

introduce role models in a storyline to provide information about behavior change, to motivate the audience,

and to enhance a sense of self-efficacy. Reinforcement activities use interpersonal strategies like peer

group discussions to achieve the objective of having group members apply messages from the drama to

their own lives. The group discussions also provide accurate information about HIV/AIDS and behavior

change, provide opportunities to practice new skills that may be required to avoid infection, and provide

support to those who have been infected. In FY05, structural adjustments were made to the MARCH Office,

allowing it to function under the Director General's Office, with project advisory boards consisting of higher

officials from all departments. Project staff were employed and trained on MARCH principles and PSD

design. In FY06, a total of 5,263 police members were reached with a variety of MARCH activities, including

PSD and reinforcement activities such as live drama presentations, panel discussions, police radio and TV

ads, fliers, posters, and banners. Additional 715 police members were trained with the MARCH handbook to

promote correct and consistent condom use, early treatment of STI, and risk reduction, and 1,400 peer-

discussion groups were convened. In FY07, additional 875 police members were trained to promote correct

and consistent condom use and early treatment of STI. The PSD was produced and distributed to more

than 1,400 peer groups, and various interactive reinforcement activities were held, reaching 5,000 police

members. Various information education-communication (IEC) materials, including fliers, posters and

banners were produced and distributed. The project used police radio and TV programs to promote MARCH

and link prevention with HIV services. The project also created a working relationship with the University of

California, San Diego(UCSD) program at the Federal Police Referral hospital. Technical assistance from

Johns Hopkins University/Center for Communications Programs (JHU/CCP) and CDC helped the project to

accelerate implementation of activities and achieve results.

Up to FY08, 50 trainers, 2500 peer leaders trained and 2450 peer discussion groups were formed to

conduct discussions based on the PSD. Federal Police was able to reach 15,000 police members through

the PSD and different reinforcement activities. In FY08, Federal police has expanded the MARCH project to

different departments located outside Addis Ababa to reach the most mobile groups in the police force

(rapid forces) using supplemental funding. This in turn increases the number of peer groups, the number of

PSD, posters, fliers, MARCH handbooks and IEC material production and distribution; these additional

activities require extra budget and human resources in FY09. The Print serial drama will be produced every

month. Peer groups will conduct peer group discussions every two weeks alternating PSD with linked

reinforcement activities.

During the past period of MARCH program implementation in Federal Police (FP), it is learnt that the

production of printed serial drama every two weeks was difficult. The production of PSDs adjusted from two

weeks to a month and this will help to have enough time and space to the limited number of designers and

cartoonists to do their job. As the PSD production extended to every month, it is true that gap will be created

on peer group discussions every two weeks, however in COP09 gaps created is filled by different linked

reinforcement activities including staged dramas, poem and play presentation, panel discussions and

quizzes. Using the supplemental funding, FP expands MARCH program at the regional level to address

rapid force commanded by the federal government which increases geographic area coverage and as well

as target numbers. This activity is continuing and sustained by COP09 funding increase. Still, there are

some challenges to cover all the police forces in the country, this is due to the different autonomous regions

using different languages and this in turn requires a substantial amount of budget increase, then to be dealt

in cop 2010.

So far, there is no cure or vaccine for HIV, the only alternative as a vaccine that we have at hand is

promoting and addressing messages geared towards averting new HIV infection, and hence MARCH will

continue to be a tool for our prevention programs to bring sustainable behavioral change and to bring a

change in behavior and to personalize models in the PSD, MARCH will continue with the appropriate

dosage, intensity and coverage to reach uniformed services including FP. We are observing early signs of

behavioral change among the police force, after the introduction of the MARCH program, police forces are

Activity Narrative: talking and discussing with their spouses, partners and family members about the voluntary testing and

counseling, and asking information about treatment and care services. The implementation of MARCH

program in the military creates demand for service uptake, and the program reinforce the demand through

availing information where they can access voluntary counseling testing, treatment and care. The focus of

PEPFAR and Ethiopian government to widen the service of counseling and testing and treatment around

the hot spots and MARPs areas and urban centers where the epidemic concentrated will help this most at

risk population to easily access the services.

In FY09, the project will capitalize on the past achievements made so far and focuses on the following major

activities including:

1)Continuing to build organizational capacity of the Federal Police Commission and Addis Ababa Police

Commission by working closely with the advisory board to institutionalize HIV/AIDS activities through

strengthening an HIV/AIDS Prevention and Control Office and improve financial and procurement systems

to better implement MARCH;

2)Strengthening the technical capacity of project staff to: develop PSD and IEC materials; conduct peer

group discussions, training, and mentoring; and monitor the progress of MARCH implementation;

3)Continuing to produce and disseminate PSD with comprehensive HIV/AIDS prevention messages to

police members every month. This effort will be supported by bi-weekly interactive peer-group discussions;

4)Recruiting and training police members as peer leaders, as well as offering refresher training for existing

peer leaders;

5)Continuing to incorporate male-norms issues into all materials and activities begun in FY07 and FY08;

6)Production and distribution of different IEC/BCC materials needed to supplement the PSD and addressing

gaps identified during peer group discussions and various issues related to HIV/AIDS, such as gender-

based violence, alcohol us, risk reduction and insure the enclosure information regarding VCT service

accessibility, referral linkages of care and treatment services

7)

8)Conducting regular peer-group discussions and other reinforcement activities using police media including

radio, TV, and newspaper;

9)Strengthening project monitoring, evaluation, reporting, and documentation systems and conducting

process evaluation;

10)Strengthening linkages with other services (e.g., VCT, ART, and PMTCT) in the police hospital and with

other service providers;

11)Strengthen the MARCH program targeting rapid forces under the federal police located outside Addis

Ababa and expand MARCH to regional police forces at the national level. Recruit additional MARCH focal

persons in the rapid and regional police forces and increase the number of PSD production and other

reinforcement activities and IEC material production and distribution.

Since the PSD and reinforcement activities encompassed in MARCH are designed to reach the police with

a comprehensive ABC message, all targets will be counted under Other Prevention, though AB is a

significant part of the overall prevention intervention. The Federal Police FY09 targets have shown a 100

percent increase to incorporate the expansions made using supplemental funding in FY08 and actual

situations on the ground.

New/Continuing Activity: New Activity

Continuing Activity:

Table 3.3.03:

Cross Cutting Budget Categories and Known Amounts Total: $15,000
Human Resources for Health $15,000