08.P0201

Makgabaneng is a local organization that has carried out a behavior change program of the same name

since 2001. The program includes a national radio serial drama and various community-based and mass

media reinforcement activities. In a national 2005 survey (Population Services International TRAC survey)

of 15-24 year olds, 42% reported listening to the drama many times recently and 31% reported listening

sometimes; 90% were aware of the program. Other surveys suggest high listenership among older age

groups too. In the third quarter of 2007, Makgabaneng and its sub partners had formed 45 listening and

discussion groups with adults and out of school youth, held school rallies in 9 schools, and distributed their

teen magazine on the theme of parent-child communication to 17 junior secondary and senior secondary

schools in their 2 target districts, Tutume and Ghanzi. Makgabaneng also soon will train facilitators from the

Botswana Defense Force (BDF) in the listening and discussion group activity.

The radio serial drama airs on two national Botswana radio stations, with two new 15-minute episodes each

aired twice a week, with over 650 episodes aired to date. The program will add 2-3 short spin-off, short-term

radio dramas annually, which will be aired at different time slots but simultaneously with the core drama.

These spin-off dramas will use characters from the core drama to go into greater depth on key issues, such

as multiple concurrent partners. The program will design the format and content of these shorter radio

dramas to increase their appeal to men, who studies show are less likely to be listeners to Makgabaneng

than women. In 2008, the program will highlight issues related to 1) multiple, concurrent partnerships; 2)

care, support, and prevention for PLWHA; 3) delayed sexual debut and sexual and reproductive health

among adolescents and younger youth, including cross-generational sex; and 4) alcohol abuse.

To reinforce these mass media interventions, Makgabaneng will continue to conduct community-based

outreach in community junior and senior secondary schools and the community at large. The school-based

components include an interactive magazine for use in and out of the classroom and drama competitions.

In 2008, a small group activity tool kit that will complement the themes in the MOE's new life skills materials.

The BNYC is the sub partner carrying out these school-based activities. The other main community

outreach reinforcement activity is listening and discussion groups, which Humana People to People will

continue to carry out for the project. These groups involved six 1-2 hour sessions focused on discussing

and personalizing critical issues that the drama raises. The groups have been formed in a variety of

settings, including workplace, households, churches, and health care settings, depending on the community

involved, and include 10-25 men and women. These community reinforcement activities currently reach

two districts, Ghanzi and Tutume. Makgabaneng will expand these interventions to one additional district, to

be determined, and seek at least 1 additional national partner who can incorporate some of the program

reinforcement tools into their existing activities (e.g. listening and discussion groups training materials,

discussion guides, support material; the teen magazine). They plan to continue expanding the collaboration

with other Men's Sector agencies, such as the Prison's, Police, and other uniformed services.

The program will continue conducting additional reinforcement through mass media channels, specifically

through: 1) hosting weekly radio call-in shows to discuss characters, events, and themes in the drama with

the general public and 2) airing approximately 10 trailers and epilogues, which are short messages and

calls to action related to events in the drama.

In 2008, a more intensive program evaluation will take place. Makgabaneng currently plans to carry out

another large scale listenership survey, which will assess listenership and exposure to reinforcement

activities, as well as various key outcomes of the intervention, in order to allow tests of associations

between various levels of exposure to the intervention and those outcomes.

The funding for this activity is split between AB and C/OP. This activity is a comprehensive intervention that

targets multiple issues related to HIV prevention and targets various populations in its activities, including

youth and adults. This program area entry for this activity will cover about 66% of the program effort and

reflects the intervention's focus on key issues related to abstinence and being faithful, including delayed

debut for adolescents; cross-generational sex; faithfulness; partner reduction; transactional sex; and related

gender and cultural norms and beliefs.

08.P0501 Makgabaneng - Radio Serial Drama

Makgabaneng is a local organization that has carried out a behavior change program of the same name

since 2001. The program includes a national radio serial drama and various community-based and mass

media reinforcement activities. In a national 2005 survey (Population Services International TRAC survey)

of 15-24 year olds, 42% reported listening to the drama many times recently and 31% reported listening

sometimes; 90% were aware of the program. Other surveys suggest high listenership among older age

groups too. In the third quarter of 2007, Makgabaneng and its sub partners had formed 45 listening and

discussion groups with adults and out of school youth, held school rallies in 9 schools, and distributed their

teen magazine on the theme of parent-child communication to 17 junior secondary and senior secondary

schools in their 2 target districts, Tutume and Ghanzi. Makgabaneng also soon will train facilitators from the

BDF in the listening and discussion group activity.

The radio serial drama airs on two national Botswana radio stations, with two new 15-minute episodes each

aired twice a week, with over 650 episodes aired to date. The program will add 2-3 short spin-off, short-term

radio dramas annually, which will be aired at different time slots but simultaneously with the core drama.

These spin-off dramas will use characters from the core drama to go into greater depth on key issues, such

as multiple concurrent partners. The program will design the format and content of these shorter radio

dramas to increase their appeal to men, who studies show are less likely to be listeners to Makgabaneng

than women. In 2008, the program will highlight issues related to 1) multiple, concurrent partnerships; 2)

care, support, and prevention for PLWHA; 3) delayed sexual debut and sexual and reproductive health

among adolescents and younger youth, including cross-generational sex; and 4) alcohol abuse.

To reinforce these mass media interventions, Makgabaneng will continue to conduct community-based

outreach in community junior and senior secondary schools and the community at large. The school-based

components include an interactive magazine for use in and out of the classroom and drama competitions.

In 2008, a small group activity tool kit that will complement the themes in the Ministry of Education's (MOE)

new life skills materials. The Botswana National Youth Council (BNYC) is the sub partner carrying out

these school-based activities. The other main community outreach reinforcement activity is listening and

discussion groups, which Humana People to People will continue to carry out for the project. These groups

involved six 1-2 hour sessions focused on discussing and personalizing critical issues that the drama raises.

The groups have been formed in a variety of settings, including workplace, households, churches, and

health care settings, depending on the community involved, and include 10-25 men and women.

These community reinforcement activities currently reach two districts, Ghanzi and Tutume. Makgabaneng

will expand these interventions to one additional district, to be determined, and seek at least 1 additional

national partner who can incorporate some of the program reinforcement tools into their existing activities

(e.g. listening and discussion groups training materials, discussion guides, support material; the teen

magazine). They plan to continue expanding the collaboration with other Men's Sector agencies, such as

the Prison's, Police, and other uniformed services.

The program will continue conducting additional reinforcement through mass media channels, specifically

through: 1) hosting weekly radio call-in shows to discuss characters, events, and themes in the drama with

the general public and 2) airing approximately 10 trailers and epilogues, which are short messages and

calls to action related to events in the drama.

In 2008, a more intensive program evaluation will take place. Makgabaneng currently plans to carry out

another large scale listenership survey, which will assess listenership and exposure to reinforcement

activities, as well as various key outcomes of the intervention, in order to allow tests of associations

between various levels of exposure to the intervention and those outcomes.

The funding for this activity is split between AB and C/OP. This activity is a comprehensive intervention that

targets multiple issues related to HIV prevention and targets various populations in its activities, including

youth and adults. This program area entry for this activity will cover about 33% of the program effort and

reflects that part of the intervention focused on key issues related to condoms and other prevention,

including correct and consistent condom use, alcohol misuse, STIs, and other service promotion such as

VCT, antiretroviral therapy (ART) etc.