Detailed Mechanism Funding and Narrative

Years of mechanism: 2013 2014 2015 2016 2017 2018

Details for Mechanism ID: 13868
Country/Region: Kenya
Year: 2013
Main Partner: Population Services International
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $830,538

APHIAplus HCM builds on several years of USAID investment in social marketing and SBCC in Kenya. APHIAplus HCM will implement a total market strategy to ensure that each product category becomes more sustainable and that subsidies are better targeted to those in need of subsidized products and services. There are also opportunities to address salient public health issues, including womens vulnerability to HIV infection and non-use of FP/RH and MCH services. This project will continue working with the GOK at the national level with national communication strategies that address national priorities and that are implemented at the county level with full participation of partners.

This new project is expected to implement activities that will improve the preventive behaviors of Kenyans and improve health service utilization related to HIV, FP/RH, MCH, and malaria. From the projects onset, APHIAplus HCM will focus on transitioning social marketing programs towards greater sustainability. This includes defining and achieving milestones in increased operational, financial, institutional, and market sustainability. Other elements of sustainability will include building the capacity of Kenyan organizations, with Kenyan leadership, to design, execute, and measure state-of-the-art social marketing and SBCC initiatives, under the oversight of GOK. Another element is supporting the development of the private sector to provide quality healthcare delivery to underserved and at-risk populations. Together, these activities under APHIAplus HCM will lead to measurable improvements in healthy behaviors and health outcomes. This activity is expected to require purchase of 4 vehicles in FY12. This activity supports GHI/LLC and is funded primarily with pipeline funds in this budget cycle.

Funding for Biomedical Prevention: Prevention of Mother to Child Transmission (MTCT): $640,518

In PMCT, APHIAplus HCM will develop and disseminate communication messages and materials on prevention of mother to child activities promoting testing of pregnant women in order to protect the unborn child from HIV infection. This activity will also target People Living with HIV/AIDS (PLWHAs) and especially HIV positive couples planning to have a baby. It is anticipated to promote counseling and testing services and generate demand for PMCT services for both voluntary and provider initiated testing.

This project links with abstinence and being faithful activities and other prevention and counseling and testing activities through the promotion of networking, referrals and linkages. The Health Communications and Marketing project is a national level activity that will enforce messages through mass media. Communication tools will be developed in collaboration with MOH/NASCOP PMCT committee at the national level and projects working at the regional level. Both NASCOP and these provincial projects will feed into the development of population-specific messages which will strengthen interventions implemented on the ground. PMTCT messages will primarily focus on adults, both male and female, public and private health providers and NGOs and faith-based programs as well as policy makers. Messages developed will address gender norms and behavior, increased male involvement in matters considering the preservation of the family unit, and reduction of stigma and discrimination.

APHIAplus HCM is primarily a communications activity focusing on the development of information, education and communication.

Funding for Treatment: Adult Treatment (HTXS): $190,020

APHIAplus HCM will undertake communication activities to influence the targeted audience towards behavior change. This activity will fucus on the development of communication messages targeting HIV positive women and will promote demand and utilization of antenatal, safe delivery, and post natal services for HIV positive women. APHIAplus HCM will work closely with the Ministries of Health through NASCOP and the Division of Reproductive Health (DRH) to determine the gaps in demand and utilization of antenatal, safe delivery, and post natal services and working with key stakeholders to develop, print and disseminate the materials through USG service delivery partners and health facilities. This project links with HIV treatment, care and support, and PMTCT, abstinence and being faithful activities and other prevention and counseling and testing activities through the promotion of networking, referrals and linkages. The Health Communications and Marketing project is a national level activity that will enforce messages through mass media. Communication tools will be developed in collaboration with MOH/NASCOP treatment and DRH committee at the national level and projects working at the regional level. Both NASCOP and these provincial projects will feed into the development of population-specific messages which will strengthen interventions implemented on the ground. Messages will primarily focus on adults, both male and female, public and private health providers and NGOs and faith-based programs as well as policy makers. Messages developed will address gender norms and behavior, increased male involvement in matters considering the preservation of the family unit, and reduction of stigma and discrimination. APHIAplus HCM will leverage other Reproductive Health and Child survival resources and this activity will be transitioned to the Department of Health Promotions and the Division of Reproductive Health.

APHIAplus HCM is primarily a communications activity focusing on the development of information, education and communication. Activities under this budget code directly support the Lets Live Campaign.

Subpartners Total: $0
FHI 360: NA
Liverpool VCT, Care and Treatment: NA
PharmAccess Foundation: NA
Cross Cutting Budget Categories and Known Amounts Total: $750,000
Education $300,000
Gender: Gender Based Violence (GBV) $300,000
Motor Vehicles: Purchased $100,000
Water $50,000
Key Issues Identified in Mechanism
Implement activities to change harmful gender norms & promote positive gender norms
Increase gender equity in HIV prevention, care, treatment and support
Increasing women's legal rights and protection
enumerations.Malaria (PMI)
Child Survival Activities
Tuberculosis
Workplace Programs
Family Planning