Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 3469
Country/Region: Botswana
Year: 2009
Main Partner: Makgabaneng
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: HHS/CDC
Total Funding: $1,400,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $700,000

09.P.AB01: Makgabaneng-Radio Serial Drama

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

The Radio Serial Drama has been refocused to target five behavioral outcomes with the five main

transitional characters. A baseline evaluation is planned for early 2009 on three of the five outcomes and a

summative evaluation is planned for 2011 when the Cooperative Agreement ends.

The Reinforcement Activities will also concentrate on these five behavioral outcomes with the Teen

Magazine topics focusing on one outcome for the entire school year. The Listening and Discussion Groups'

materials are also being updated to reflect the five behavioral outcomes.

Specific changes include:

1. Six villages have been added for the Listening and Discussion Groups' interventions.

2. Six Junior Secondary Schools have been added for in-school reinforcement interventions.

3. The number of health fairs will increase from four held in 2008 to six for 2009.

4. The number of weekly broadcasts of the Makgabaneng late night talk shows will increase from 32 held in

2008 to 47 for 2009.

5. Schools that request the Makgabaneng drama episodes on CDs, as has happened during focus groups

discussions, will receive them, so as to be able to schedule their listening sessions independently. Thus far,

two schools have done so.

The specific technical assistance needed in order to do the above-mentioned changes includes:

1. Capacity building in data management.

2. Technical monitoring and evaluation support for the project with a focus on evaluation.

3. Outside consultant engaged to assist in enhancement of the community outreach component of the

project.

4. Leadership and supervisory skills training for senior management.

From COP08:

Makgabaneng is a local organization that has carried out a behavior change program of the same name

since 2001. The program includes a national radio serial drama and various community-based and mass

media reinforcement activities. In a national 2005 survey (Population Services International TRAC survey)

of 15-24 year olds, 42% reported listening to the drama many times recently and 31% reported listening

sometimes; 90% were aware of the program. Other surveys suggest high listenership among older age

groups too. In the third quarter of 2007, Makgabaneng and its sub partners had formed 45 listening and

discussion groups with adults and out of school youth, held school rallies in 9 schools, and distributed their

teen magazine on the theme of parent-child communication to 17 junior secondary and senior secondary

schools in their 2 target districts, Tutume and Ghanzi. Makgabaneng also soon will train facilitators from the

Botswana Defense Force (BDF) in the listening and discussion group activity.

The radio serial drama airs on two national Botswana radio stations, with two new 15-minute episodes each

aired twice a week, with over 650 episodes aired to date. The program will add 2-3 short spin-off, short-term

radio dramas annually, which will be aired at different time slots but simultaneously with the core drama.

These spin-off dramas will use characters from the core drama to go into greater depth on key issues, such

as multiple concurrent partners. The program will design the format and content of these shorter radio

dramas to increase their appeal to men, who studies show are less likely to be listeners to Makgabaneng

than women. In 2008, the program will highlight issues related to 1) multiple, concurrent partnerships; 2)

care, support, and prevention for PLWHA; 3) delayed sexual debut and sexual and reproductive health

among adolescents and younger youth, including cross-generational sex; and 4) alcohol abuse.

To reinforce these mass media interventions, Makgabaneng will continue to conduct community-based

outreach in community junior and senior secondary schools and the community at large. The school-based

components include an interactive magazine for use in and out of the classroom and drama competitions.

In 2008, a small group activity tool kit that will complement the themes in the MOE's new life skills materials.

The BNYC is the sub partner carrying out these school-based activities. The other main community

outreach reinforcement activity is listening and discussion groups, which Humana People to People will

continue to carry out for the project. These groups involved six 1-2 hour sessions focused on discussing

and personalizing critical issues that the drama raises. The groups have been formed in a variety of

settings, including workplace, households, churches, and health care settings, depending on the community

involved, and include 10-25 men and women. These community reinforcement activities currently reach

two districts, Ghanzi and Tutume. Makgabaneng will expand these interventions to one additional district, to

be determined, and seek at least 1 additional national partner who can incorporate some of the program

reinforcement tools into their existing activities (e.g. listening and discussion groups training materials,

discussion guides, support material; the teen magazine). They plan to continue expanding the collaboration

with other Men's Sector agencies, such as the Prison's, Police, and other uniformed services.

The program will continue conducting additional reinforcement through mass media channels, specifically

through: 1) hosting weekly radio call-in shows to discuss characters, events, and themes in the drama with

the general public and 2) airing approximately 10 trailers and epilogues, which are short messages and

calls to action related to events in the drama.

In 2008, a more intensive program evaluation will take place. Makgabaneng currently plans to carry out

another large scale listenership survey, which will assess listenership and exposure to reinforcement

activities, as well as various key outcomes of the intervention, in order to allow tests of associations

between various levels of exposure to the intervention and those outcomes.

The funding for this activity is split between AB and C/OP. This activity is a comprehensive intervention that

targets multiple issues related to HIV prevention and targets various populations in its activities, including

youth and adults. This program area entry for this activity will cover about 66% of the program effort and

Activity Narrative: reflects the intervention's focus on key issues related to abstinence and being faithful, including delayed

debut for adolescents; cross-generational sex; faithfulness; partner reduction; transactional sex; and related

gender and cultural norms and beliefs.

New/Continuing Activity: Continuing Activity

Continuing Activity: 17262

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

17262 4793.08 HHS/Centers for Makgabaneng 7709 3469.08 U2GPS000634 - $800,000

Disease Control & Age-Appropriate

Prevention Behaviour-

Change through

radio &

Reinforcement

Activities for HIV

Prevention

9917 4793.07 HHS/Centers for Makgabaneng 5336 3469.07 Technical $625,000

Disease Control & Assistance

Prevention

4793 4793.06 HHS/Centers for Makgabaneng 3469 3469.06 Technical $305,000

Disease Control & Assistance

Prevention

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $700,000

09.P.OP01: Makgabaneng-Radio Serial Drama

ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:

The Radio Serial Drama has been refocused to target five behavioral outcomes with the five main

transitional characters. A baseline evaluation is planned for early 2009 on three of the five outcomes and a

summative evaluation is planned for 2011 when the Cooperative Agreement ends.

The Reinforcement Activities will also concentrate on these five behavioral outcomes with the Teen

Magazine topics focusing on one outcome for the entire school year. The Listening and Discussion Groups'

materials are also being updated to reflect the five behavioral outcomes.

Specific changes include:

1. Six villages have been added for the Listening and Discussion Groups' interventions.

2. Six Junior Secondary Schools have been added for in-school reinforcement interventions.

3. The number of health fairs will increase from four held in 2008 to six for 2009.

4. The number of weekly broadcasts of the Makgabaneng late night talk shows will increase from 32 held in

2008 to 47 for 2009.

5. Schools that request the Makgabaneng drama episodes on CDs, as has happened during focus groups

discussions, will receive them, so as to be able to schedule their listening sessions independently. Thus far,

two schools have done so.

The specific technical assistance needed in order to do the above-mentioned changes includes:

1. Capacity building in data management.

2. Technical monitoring and evaluation support for the project with a focus on evaluation.

3. Outside consultant engaged to assist in enhancement of the community outreach component of the

project.

4. Leadership and supervisory skills training for senior management.

From COP08:

Makgabaneng is a local organization that has carried out a behavior change program of the same name

since 2001. The program includes a national radio serial drama and various community-based and mass

media reinforcement activities. In a national 2005 survey (Population Services International TRAC survey)

of 15-24 year olds, 42% reported listening to the drama many times recently and 31% reported listening

sometimes; 90% were aware of the program. Other surveys suggest high listenership among older age

groups too. In the third quarter of 2007, Makgabaneng and its sub partners had formed 45 listening and

discussion groups with adults and out of school youth, held school rallies in 9 schools, and distributed their

teen magazine on the theme of parent-child communication to 17 junior secondary and senior secondary

schools in their 2 target districts, Tutume and Ghanzi. Makgabaneng also soon will train facilitators from the

BDF in the listening and discussion group activity.

The radio serial drama airs on two national Botswana radio stations, with two new 15-minute episodes each

aired twice a week, with over 650 episodes aired to date. The program will add 2-3 short spin-off, short-term

radio dramas annually, which will be aired at different time slots but simultaneously with the core drama.

These spin-off dramas will use characters from the core drama to go into greater depth on key issues, such

as multiple concurrent partners. The program will design the format and content of these shorter radio

dramas to increase their appeal to men, who studies show are less likely to be listeners to Makgabaneng

than women. In 2008, the program will highlight issues related to 1) multiple, concurrent partnerships; 2)

care, support, and prevention for PLWHA; 3) delayed sexual debut and sexual and reproductive health

among adolescents and younger youth, including cross-generational sex; and 4) alcohol abuse.

To reinforce these mass media interventions, Makgabaneng will continue to conduct community-based

outreach in community junior and senior secondary schools and the community at large. The school-based

components include an interactive magazine for use in and out of the classroom and drama competitions.

In 2008, a small group activity tool kit that will complement the themes in the Ministry of Education's (MOE)

new life skills materials. The Botswana National Youth Council (BNYC) is the sub partner carrying out

these school-based activities. The other main community outreach reinforcement activity is listening and

discussion groups, which Humana People to People will continue to carry out for the project. These groups

involved six 1-2 hour sessions focused on discussing and personalizing critical issues that the drama raises.

The groups have been formed in a variety of settings, including workplace, households, churches, and

health care settings, depending on the community involved, and include 10-25 men and women.

These community reinforcement activities currently reach two districts, Ghanzi and Tutume. Makgabaneng

will expand these interventions to one additional district, to be determined, and seek at least 1 additional

national partner who can incorporate some of the program reinforcement tools into their existing activities

(e.g. listening and discussion groups training materials, discussion guides, support material; the teen

magazine). They plan to continue expanding the collaboration with other Men's Sector agencies, such as

the Prison's, Police, and other uniformed services.

The program will continue conducting additional reinforcement through mass media channels, specifically

through: 1) hosting weekly radio call-in shows to discuss characters, events, and themes in the drama with

the general public and 2) airing approximately 10 trailers and epilogues, which are short messages and

calls to action related to events in the drama.

In 2008, a more intensive program evaluation will take place. Makgabaneng currently plans to carry out

another large scale listenership survey, which will assess listenership and exposure to reinforcement

activities, as well as various key outcomes of the intervention, in order to allow tests of associations

between various levels of exposure to the intervention and those outcomes.

The funding for this activity is split between AB and C/OP. This activity is a comprehensive intervention that

Activity Narrative: targets multiple issues related to HIV prevention and targets various populations in its activities, including

youth and adults. This program area entry for this activity will cover about 33% of the program effort and

reflects that part of the intervention focused on key issues related to condoms and other prevention,

including correct and consistent condom use, alcohol misuse, STIs, and other service promotion such as

VCT, antiretroviral therapy (ART) etc.

New/Continuing Activity: Continuing Activity

Continuing Activity: 17263

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

17263 4831.08 HHS/Centers for Makgabaneng 7709 3469.08 U2GPS000634 - $274,860

Disease Control & Age-Appropriate

Prevention Behaviour-

Change through

radio &

Reinforcement

Activities for HIV

Prevention

9918 4831.07 HHS/Centers for Makgabaneng 5336 3469.07 Technical $300,000

Disease Control & Assistance

Prevention

4831 4831.06 HHS/Centers for Makgabaneng 3469 3469.06 Technical $300,000

Disease Control & Assistance

Prevention

Table 3.3.03:

Subpartners Total: $0
Humana People to People: NA
Botswana National Youth Council: NA