Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 5195
Country/Region: Zambia
Year: 2007
Main Partner: National Arts Council of Zambia
Main Partner Program: NA
Organizational Type: Unknown
Funding Agency: enumerations.State/African Affairs
Total Funding: $125,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $125,000

Zambian musicians and artists are increasingly gaining stature in Zambia largely through the efforts of the National Arts Council of Zambia and have a tremendous potential to reach Zambians, both youth and adults, with HIV/AIDS prevention messages. Radio remains the primary media of choice in Zambia, and music and dance are the most popular forms of cultural expression. In FY 2007, the Public Affairs Section (PAS) at Embassy Lusaka will continue to partner with the National Arts Council. Zambian artists, moreover, are key influencers who, once trained, have the ability to educate and persuade their large followings. In FY 2007, the National Arts Council will focus on vigorous artist training sessions, meant to inculcate both behavior change as well as deep understanding of the risks and issues surrounding HIV/AIDS. Only with a deep understanding, or internalization, of the issues surrounding HIV/AIDS can artists then produce works which may have greater impact on their audiences.

Through the support of PEPFAR funds in FY 2006, PAS partnered with the National Arts Council - the driving force behind cultural development in Zambia - as a subpartner to Health Communications Partnership (HCP) and the Comprehensive HIV/AIDS Management Program (CHAMP). CHAMP produced the final report and took the lead on most administration decisions. The FY 2006 results were promising: A large number of artists received in-depth training and nearly 2000 workshop participants were sensitized. The training sessions featured lively discussions about AB, and incorporated key AB messages. The four-day program focused on: 1) raising awareness about HIV/AIDS issues; training artists in lifeskills and positive living; 3) advocating for counseling and testing; and, 4) designing and implementing HIV/AIDS messages and sensitization programs. Issues surrounding stigma and discrimination associated with HIV/AIDS were discussed throughout the training. The NAC has mainstreamed gender sensitivity into all of its programs; this will continue throughout the artists' training program.

As a result of the FY 2006 training, 167 artists were trained as Focal Point Persons or Peer Educators. The sessions were held in all nine Zambian provinces; every session was opened by a prominent local official. In addition, the artists were both adept and vigilant in arranging for media coverage during their sensitization programs. Thus the program received generous urban and rural print, television and radio coverage. Artists in attendance were unanimously pleased to have had the opportunity for the training, and felt the training helped to clarify myths and misconceptions about HIV/AIDS.

In FY 2007, the National Arts Council plans to expand on previous successes, while continuing to zero in on artists as a vulnerable—and influential—target group. The National Arts Council will design trainings specifically based on the needs and challenges of Zambia's artist community. In FY 2007, as in FY 2006, artists targeted will include: writers, actors, musicians, playwrights, dancers, visual artists, and media personalities. More attention will be paid in FY 2007 to having the artists produce tangible work—songs, concerts, visual media, films, etc.—based on their workshop experiences. Based on CHAMP's FY 2006 evaluation, the National Arts Council will build in increased work spaces to accommodate greater VCT interest than expected as well as better plan the workshop calendar to account for rainy season. The National Arts Council's redoubled effort to encourage the artists to create work based on the training also indicates greater permanence of the lessons taught.