Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 4969
Country/Region: Zambia
Year: 2007
Main Partner: Development Alternatives Inc.
Main Partner Program: NA
Organizational Type: Private Contractor
Funding Agency: USAID
Total Funding: $130,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $130,000

The Market Access, Trade and Enabling Policies Project (MATEP) uses a wrap-around approach to integrate HIV/AIDS AB activities into the project's export promotion activities in the agricultural and natural resource sectors. MATEP works with its exporting clients to encourage them to view HIV/AIDS prevention services for their workers as a core part of their business, rather than a social service tangential to their interests. By doing so, in addition to benefiting their workers, companies can maintain their productivity and competitiveness in international markets and demonstrate to buyers that they have responsible programs for employees.

The major part of MATEP's PEPFAR targets is being met through the project's Market Access Component. MATEP's principal implementation partners are the Zambia Export Growers Association (ZEGA) and the ZEGA Training Trust (ZTT). ZEGA members are largely flower and vegetable growers exporting to Europe and to South Africa. Implementation of the HIV/AIDS prevention program is in three phases. Phase I is mobilization of ZEGA members to encourage farmers to join the program. Meetings are held individually with ZEGA members to discuss the benefits of introducing an HIV/AIDS prevention program, the costs of not doing so, and describing how MATEP would conduct such a program on their farm.

Phase II is identification and training of workers who will conduct the on-farm AB prevention programs that will continue beyond the project period. Personnel managers of ZEGA farms select workers they feel are best prepared for the training and best placed to deliver AB messages to the workforce. These individuals are then trained as "awareness educators" in training sessions developed for ZEGA by MATEP and the IESC/BizAIDS project. The sessions draw heavily from experiences of similar programs with South African fruit and vegetable exporters which began several years ago. Phase III is roll-out out the programs themselves to ZEGA farm workers.

In FY 2007, MATEP will continue working with ZEGA farms and will begin introducing similar programs to members of the Zambia Coffee Growers Association and newly forming Paprika Association of Zambia. MATEP will also work closely with Labor Inspectors from the Ministry of Labor and Social Services (MLSS) in delivering HIV/AIDS prevention messages to the workforce and management.

MATEP will also introduce AB prevention programs through the project's Tourism Component. In partnership with tourism associations and with key providers in the tourism industry, MATEP will develop AB prevention programs for tourism workplaces and train individuals to implement these programs. Much of this work will be conducted through the Hotel and Caterers Association of Zambia, the largest tourism-related association in Zambia, though MATEP will work with smaller associations and with tourist enterprises as well.

In its Finance Component, MATEP will require clients accessing capital through the project's Investment Fund to demonstrate they have a functioning HIV/AIDS prevention program in place. Programs will be reviewed for adequacy and, where needed, assistance will be provided to strengthen programs. MATEP will also conduct workforce training.

In addition to the main HIV/AIDS prevention programs delivered through the Market Access, Tourism and Finance Components, MATEP will integrate AB prevention messages in all training activities conducted under the project. For example, MATEP is conducting Export Skill Training to members of District Business Associations throughout Zambia and a module on HIV/AIDS prevention has been incorporated into the training.

Sustainability will be ensured as farmers, marketing businesses, and agricultural and tourism associations institutionalize AB prevention into their long-term HIV/AIDS workplace programs.

Through the above HIV/AIDS prevention activities, MATEP will train 35 individuals, including Labor Inspectors from MLSS to implement HIV/AIDS prevention programs and disseminate messages that promote abstinence and being faithful reaching 15,000 individuals in FY 2007.