Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 12163
Country/Region: Mozambique
Year: 2010
Main Partner: Not Available
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $0

This public private partnership (PPP) will provide a comprehensive package of HIV prevention services to workers & their families, and at-risk youth (15-29 years) living in the communities near the Coca Cola bottling plan in Nampula City. Nampula is the primary commercial hub for the northern region and is situated along the Nacala corridor. This partnership will promote the reduction of HIV acquisition and transmission among at-risk youth by increasing the adoption of safer sexual behaviors and changing social, economic and cultural factors that facilitate the transmission of HIV. USG and Coca Cola will support innovative strategies to engage youth and to decrease their vulnerability to HIV. Potential activities include school-based activities, sporting activites linked with HIV and lifeskills education, and income generating activities. All activities will be developed and coordinated with provincial and district

health and social welfare directorates (DPS and SDSMAS), and with the full participation of community members, target groups, and PLHIV.

Goal To capitalize on a unique relationship between Coca Cola, local government, civil society and youth to prevent HIV infection among at-risk youth in Nampula City

Objectives 1) To improve knowledge and practices regarding HIV transmission amongst at-risk youth in Nampula; 2) To empower youth in order to decrease their vulnerability to acquiring HIV.

The Coca Cola PPP will directly contribute to the following goals of the Partnership Framework: Goal 1: By reducing sexual transmission of HIV (Obj. 1.1) and increasing access to CT (Obj 1.3) in Nampula city; Goal 2: By utilizing innovative approaches to mobilize additional resources (Obj 2.2) and to engage private-sector partners (Obj 2.3) for HIV services; Goal 5: By mitigating the socio-economic determinants of HIV by strengthening economic capacity of at- risk youth (Obj 5.5).

The Coke PPP will target the urban communities surrounding the Coca Cola factory in Nampula City. Prevention activities will target Coke employees & their families and high-risk (e.g. out-of-school, low- income) youth in nearby communities.

This initiative will strengthen health systems by mobilizing additional resources for public health services and by facilitating linkages between the national health service, communities and the private sector. This partnership will address gender norms among high-risk youth by helping youth identify how these norms influence the vulnerability of youth to HIV. Particular emphasis will be placed on interpersonal communication, self-awarness and nonviolent forms of expression. This partnership will promote economic strengthening by decreasing the vulnerability of high-risk youth to acquire HIV through income- generating activities.

This PPP will use the following strategies to become more cost efficient over time: 1) Mobilizing significant private-sector resources for HIV service delivery. As part of the requirements for a PPP, Coke will provide at least a one-to-one match USG resources through its in-kind and/or cash contribution. This partnership will be sure to capitalize on its unique strategic advantages, including its staff, products, expertise in marketing and sales, and its enduring relationships with communities; 2) Adapting promising practices and lessons learned from other initiatives in Mozambique and

internationally, rather than "reinventing the wheel"; 3) Strengthening linkages with public health services and taking full advantage of the facility- and community-based services in the target area; 4) Integrating HIV service delivery into the long-term activities of Coke to ensure scale-up and sustainability of activities.

Coca Cola, USG and implementing partners will develop a joint M&E plan that will monitor progress in relation to the HIV prevention objectives set above. Coca Cola and USG will ensure that reporting systems are harmonized with the national system and avoid duplication to the greatest extent possible.

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $0

This activity will increase access to and use of effective and quality combination HIV prevention services by at-risk youth (10-29 years) in Nampula City through a public-private partnership with the local Coca Cola bottling facility. Priority will be given to evidenced-based activities incorporating a combination of mass media/IEC/BCC/IPC activities for health and HIV behavior communication and social change that will provide these youth the skills and attitude to delay sexual initiation and to reduce risk (e.g. secondary abstinence, mutual monogamy, partner reduction) for older youth that are already sexually active.

Relevant data from mapping exercises, socio-cultural assessments, program monitoring and other data needed for planning programs in these areas will inform these strategies. A strong M&E component, supportive supervision and standardized tools/curricula will ensure quality programming and the identification of best practices.

Coke will coordinate closely with local stakeholders (e.g. SDSMAS, local CBOs) to optimize the use of available resources, including trained volunteers with the requisite knowledge, skills and experience in interpersonal communication, and referral services (e.g. testing & counseling, STI diagnosis & management). Coca Cola will collaborate with a local community-based implementing partner to promote behavior change amongst at-risk youth through targeted interpersonal communication and youth-oriented educational entertainment. Particular emphasis will be given to changing social norms that facilitate the spread of HIV among youth, including gender norms and alcohol & substance abuse. Communications for behavior change will link formally to clinical HIV and related services, all of which have information, education and/or counseling components that address specific risk and prevention behaviors. Sporting activities will be considered to promote lifeskills, such as self-discipline and self- esteem. Likewise, Coke and the local partner will address structural barriers to prevention by supporting a income-generating activity for at-risk youth through employment as vendors of Coke products.

Cross Cutting Budget Categories and Known Amounts Total: $0
Economic Strengthening $0
Key Issues Identified in Mechanism
Mobile Populations
Workplace Programs