Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 10812
Country/Region: Mozambique
Year: 2009
Main Partner: To Be Determined
Main Partner Program: NA
Organizational Type: Implementing Agency
Funding Agency: USAID
Total Funding: $0

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $0

Per April09 Reprogramming activity zeroed.

NEW ACTIVITY

This project outlines the USG's 2009-2014 prevention approach which will roll-out a new set of innovative,

highly targeted evidenced- based prevention programs in the most epidemiologically significant, highest

prevalence regions of the country. These include: 1) a highly targeted mass media and behavior change

plan and a Mozambican media leaders' partnership which targets the MCP contact pattern and leverages

local media funding and technical expertise; 2) HIV positive prevention programs in the highest prevalence

regions and 3) public/private prevention education partnerships in selected multinational and large local

workplaces.

Mozambique has an extensive and growing mass media infrastructure upon which to build a successful

long-term mass media prevention program. An estimated 60% of the population is literate with

approximately 20% who are fluent in Portuguese. There are over 200 journals, magazines and

newspapers, seven television stations run by the public and private sectors with broadcasts locally, and

from South Africa and Brazil. Mozambique has 72 independent and public radio stations which includes 17

religious radio stations. Radio Mozambique has a national antenna. The radio is viewed as the most cost

effective way to get messages out beyond provincial capitals, but developing programming in local

languages remains a challenge. There are also many community radio stations run by NGOs, but they lack

enough interesting programming and often repeat the same material. All provincial capitals have reliable

electricity and therefore have more television sets and viewers. Rural electrification however, remains a

problem with only 20% of rural households connected to electric power lines or generators. Solar powered

generators and batteries which have been widely used in other countries need to be field-tested in

Mozambique. This is an area where private sector leadership could advance communications. Internet

access is still very low with TDM Banda Larga, the largest internet provider reporting only 9500 clients

nationwide with 49% of them in Maputo city, 14% in Beira, but only 5% in Manica, 3% in Tete and 2% in

Gaza, the key PEPFAR HIV target regions. Every village, however, has a few radios which may be shared

by a number of families.

This TBD activity outlines a plan for mass media campaigns to increase risk perception about multiple

sexual relationships and other risky norms and behaviors. Target groups need to understand their own

personal risk, not just general biological or population risks. Moreover, the idea of multiple partners needs to

move from being socially desirable to socially unacceptable.

This activity will design, launch and evaluate nationwide mass media campaigns involving print, television,

and electronic media targeting the general adult population to discourage multiple partner behaviors and

related harmful practices, work with media partners to leverage free air time and free technical assistance

for the design time of new programs, address priority adult behaviors at national level, including cross-

generational sex, multiple concurrent partnerships, promote responsible behavior and traditional family

values, including being faithful which discourage non-primary partner patterns, expand the use of talk

shows, local expert call-in and advice shows, game shows, and other ideas which make serve to

desensitize the HIV problem and catalyze fresh ideas concerning prevention.

In addition, this activity will launch local, provincial and in some cases district level mass media campaigns

in high risk geographic regions and cooridors with the highest HIV prevalence. A majority of non-print

media will be produced in local languages. This activity will build the capacity of local and district level

counterparts to roll-out rural radio campaigns. In addition to promoting messages of being faithful, these

campaigns will also reinforce the importance of knowing one's serological status through HIV counseling

and testing, promote specifically packaged prevention concepts and referrals for PLWHA and their families.

This activity will forge a media leaders' partnership which includes membership from the advertising

industry, print, radio, television and electronic media including the moblie phone industry and internet

carriers to serve as advocates and trainers for local media and communities. These partnerships will

leverage private sector resources and contributions to the national HIV communications strategy, and

provide technical assistance to local media entities in the five provinces and training for journalists, T.V. and

radio producers, web designers and cell phone companies. Further, this activity will forgimprove internet

connectivity between media partners if opportunities arise and will strive

to establish partnerships with solar power companies or consumer products marketing companies

interested in the same target audience.

The implementing partner will also provide short-term technical assistance to the National AIDS Committee

(CNCS) to build their capacity to develop national HIV prevention communication campaigns.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing gender equity in HIV/AIDS programs

* Reducing violence and coercion

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.02:

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

Per April09 Reprogramming activity zeroed.

NEW ACTIVITY

This project outlines the USG's 2009-2014 prevention approach which will roll-out a new set of innovative,

highly targeted evidenced- based prevention programs in the most epidemiologically significant, highest

prevalence regions of the country. These include an intensified mobilization of communities in

epidemiologically significant provinces and within those regions at hot-spots with selected target groups

amongst the most at-risk populations (MARPS) which includes commercial sex workers and their clients,

male and female prisoners, migrant workers, refugees fleeing the on-going crisis in Zimbabwe, and the

highly mobile truckers who move through and work in high prevalence corridors, (Military, police and border

guards are covered under the DOD prevention programs);

Mozambique has an extensive and growing mass media infrastructure upon which to build a successful

long-term mass media prevention program. An estimated 60% of the population is literate with

approximately 20% who are fluent in Portuguese. There are over 200 journals, magazines and

newspapers, seven television stations run by the public and private sectors with broadcasts locally, and

from South Africa and Brazil. Mozambique has 72 independent and public radio stations which includes 17

religious radio stations. Radio Mozambique has a national antenna. The radio is viewed as the most cost

effective way to get messages out beyond provincial capitals, but developing programming in local

languages remains a challenge. There are also many community radio stations run by NGOs, but they lack

enough interesting programming and often repeat the same material. All provincial capitals have reliable

electricity and therefore have more television sets and viewers. Rural electrification however, remains a

problem with only 20% of rural households connected to electric power lines or generators. Solar powered

generators and batteries which have been widely used in other countries need to be field-tested in

Mozambique. This is an area where private sector leadership could advance communications. Internet

access is still very low with TDM Banda Larga, the largest internet provider reporting only 9500 clients

nationwide with 49% of them in Maputo city, 14% in Beira, but only 5% in Manica, 3% in Tete and 2% in

Gaza, the key PEPFAR HIV target regions. Every village, however, has a few radios which may be shared

by a number of families.

This activity will launch local, provincial and in some cases district level mass media campaigns in high risk

geographic regions and corridors with the highest HIV prevalence. A majority of non-print media will be

produced in local languages. This activity will build the capacity of local and district level counterparts to roll

-out rural radio campaigns. In addition to promoting messages of being faithful, these campaigns will target

at risk polulations with promotion of consistent condom use of high quality condoms during high risk sexual

acts and promote categories of commercially available products which provide protection.

This activity will forge a media leaders' partnership which includes membership from the advertising

industry, print, radio, television and electronic media including the moblie phone industry and internet

carriers to serve as advocates and trainers for local media and communities. These partnerships will

leverage private sector resources and contributions to the national HIV communications strategy, and

provide technical assistance to local media entities in the five provinces and training for journalists, T.V. and

radio producers, web designers and cell phone companies. Further, this activity will forgimprove internet

connectivity between media partners if opportunities arise and will strive to establish partnerships with solar

power companies or consumer products marketing companies interested in the same target audience.

The implementing partner will also provide short-term technical assistance to the National AIDS Committee

(CNCS) to build their capacity to develop national HIV prevention communication campaigns.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

* Increasing gender equity in HIV/AIDS programs

Workplace Programs

Human Capacity Development

Estimated amount of funding that is planned for Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.03: