Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 1231
Country/Region: Caribbean Region
Year: 2008
Main Partner: Axiom Resource Management, Inc.
Main Partner Program: NA
Organizational Type: Private Contractor
Funding Agency: enumerations.HHS
Total Funding: $1,645,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $550,000

Result: Sustained and Strengthened Media Campaigns Aimed at BCC Messages

Setswana-language radio drama "Makgabaneng" is an HIV/AIDS-related radio drama broadcast twice

weekly to a nationwide audience. The drama models positive behaviors and behavior change for, and

provides information about, a range of HIV/AIDS issues (e.g. abstinence, faithfulness, partner reduction,

testing, treatment, stigma reduction). Qualitative and survey data have indicated that the drama's

messages have a significant impact. For example, results of a household survey conducted in seven health

districts in 2003 indicate that 45% of respondents listen to Makgabeneng at least once a week and weekly

listenership is positively associated with, among other outcomes, greater knowledge about HIV issues and

less stigmatizing attitudes toward persons living with HIV/AIDS. Reinforcement activities (for example

Makgabaneng road shows, student/faith-based/community discussion groups, contests, epilogues, etc) are

also a part of this activity, to further support the messages modeled in the radio drama. The activity is a part

of the MARCH (Modeling and Reinforcement to Combat HIV/AIDS) project, based in HHS/CDC/Atlanta.

The NGO Media Support Solutions (MSS) has provided technical assistance to the drama team in the past.

About one third of the project is estimated to focus on abstinence, faithfulness, partner reduction, healthy

relationships, and basic HIV information, as reflected through the storylines related to those themes and

reinforcement activities for youth, a major focus in FY05. This activity table is for that portion only. The

remainder of the project is listed under an activity table in "Prevention: Other," to cover the project's

activities related to promoting counseling and testing, ARV information and adherence, PMTCT, stigma

reduction, disclosure, and other issues not related to AB and associated life skills.

Inputs: Funding to cover training of volunteer group facilitators, monitoring and evaluation, road shows and

development of IEC materials, as well as all radio production costs and technical and support staff for the

drama and reinforcement activities. Funding also is included for the transition of the program into an NGO,

and for salaries, benefits, and other technical costs (e.g. travel, related temporary duty assignments (TDYs),

printing, workshops) of two BOTUSA senior staff who work on this project and who link with the broader

behavior change project of which this is a part, MARCH (Modeling and Reinforcement to Combat HIV).

[Lots of revision.]

Activities: In FY05, we plan to continue the radio drama in its current form and with its current support from

MSS as well as to further pilot and develop reinforcement activities. Evaluation data collected in the

previous year about listenership and other topics will be further analyzed and disseminated to appropriate

channels, and other sustainable evaluation activities will be developed and implemented. Also, activities

will be added to provide technical assistance to help build the capacity of the project and its staff in areas

such as management, accounting, grants management, and development of organizational policies and

procedures. These inputs will allow the project to become its own NGO in early 2006.

Outcome: The radio drama will continue to be popular across the country and will cover a range of

important behavior change topics. The program will be strengthened as a result of having technical staff on

the ground, in particular the further development of the reinforcement activities, evaluation research, and

data analysis.

Reinforcement activities will be upscaled and monitored. Local capacity to provide high quality behavior

change communication media programs will be strengthened.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $1,095,000

Result: Sustained and Strengthened Media Campaigns Aimed at BCC Messages

Setswana-language radio drama "Makgabaneng" is an HIV/AIDS-related radio drama broadcast twice

weekly to a nationwide audience. The drama models positive behaviors and behavior change for, and

provides information about, a range of HIV/AIDS issues. Qualitative and survey data have indicated that

the drama's messages have a significant impact. For example, results of a household survey conducted in

seven health districts in 2003 indicate that 45% of respondents listen to Makgabeneng at least once a week

and weekly listenership is positively associated with, among other outcomes, greater knowledge about HIV

issues and less stigmatizing attitudes toward persons living with HIV/AIDS. Reinforcement activities (for

example Makgabaneng road shows, student/faith-based/community discussion groups, contests, epilogues,

etc) are also a part of this activity, to further support the messages modeled in the radio drama. The activity

is a part of the MARCH (Modeling and Reinforcement to Combat HIV/AIDS) project, based in

HHS/CDC/Atlanta. The NGO Media Support Solutions (MSS) has provided technical assistance to the

drama team in the past.

About two thirds of the project is estimated to focus on the promotion of counseling and testing, ARV

information and adherence, PMTCT, stigma reduction, disclosure, alcohol and domestic abuse, as reflected

through the storylines related to those themes and reinforcement activities tied to the drama. This activity

table is for that portion only. The remainder of the project is listed under an activity table in "Prevention:

AB," to cover the project's activities related to AB and associated life skills.

Inputs: Funding to cover training of volunteer group facilitators, monitoring and evaluation, road shows and

development of IEC materials, as well as all radio production costs and technical and support staff for the

drama and reinforcement activities. Funding also is included for the transition of the program into an NGO,

and for salaries, benefits, and other technical costs (e.g. travel, related temporary duty assignments (TDYs),

printing, workshops) of two BOTUSA senior staff who work on this project and who link with the broader

behavior change project of which this is a part, MARCH (Modeling and Reinforcement to Combat HIV).

Activities: In FY05, we plan to continue the radio drama in its current form and with its current support from

MSS as well as to further pilot and develop reinforcement activities. Evaluation data collected in the

previous year about listenership and other topics will be further analyzed and disseminated to appropriate

channels, and other sustainable evaluation activities will be developed and implemented. Also, activities

will be added to provide technical assistance to help build the capacity of the project and its staff in areas

such as management, accounting, grants management, and development of organizational policies and

procedures. These inputs will allow the project to become its own NGO in early 2006.

Outcome: The radio drama will continue to be popular across the country and will cover a range of

important behavior change topics. The program will be strengthened as a result of having technical staff on

the ground, in particular the further development of the reinforcement activities, evaluation research, and

data analysis.

Reinforcement activities will be upscaled and monitored. Local capacity to provide high quality behavior

change communication media programs will be strengthened.