Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 11098
Country/Region: Botswana
Year: 2009
Main Partner: To Be Determined
Main Partner Program: NA
Organizational Type: Implementing Agency
Funding Agency: HHS/CDC
Total Funding: $0

Funding for Biomedical Prevention: Voluntary Medical Male Circumcision (CIRC): $0

09.P.MC02: TBD - Expansion of Safe Male Circumcision -- Communications

One of the most promising new approaches to prevent HIV transmission is safe male circumcision (MC),

which has been endorsed by UNAIDS and WHO, in light of studies demonstrating that it can reduce HIV

transmission by approximately 60%. The Government of Botswana (GOB) has recently begun moving

rapidly forward on scaling up safe male circumcision service delivery and communications and has

spearheaded the development of a draft national strategy on male circumcision. In support of the

government efforts, the President's Emergency Plan for AIDS Relief (PEPFAR) funds were reprogrammed

in FY2008 and CDC engaged Population Services International (PSI) to assist the GOB to develop and

implement a Short Term MC Behavior Change Information and Communications (BCIC) Strategy. Because

MC only offers partial protection from HIV infection in males and there is no immediate benefit to women, it

is important that the public is provided with accurate information on MC, including the benefits and

limitations of this intervention for HIV prevention. BCIC is, therefore, an important strategy in scaling up MC

and realizing its benefits. In addition, BCIC will assist in mobilizing the public for MC and increasing demand

for MC from the target groups, i.e infants, adolescents and adult males.

The short term strategy has set out the initial communication priorities to address the immediate public

information needs before the longer term strategy is developed. The immediate communication needs

include:

1. Improve availability of information about MC

2. Inform existing demand for services and

3. Counter myths and misconceptions about MC.

Using FY2008 reprogrammed funds, the following have been completed: 1. Take home brochures and

leaflets for clients at health facilities have been developed.

2, Other materials for print and electronic media have also been developed ready for the multimedia

campaign once they are printed.

3. The multimedia campaign is expected to be launched before the end of FY2008.

Major FY2009 Activities:

In 2009, a TBD partner will build on the activities started during the implementation of the short term

strategy, as well as implement the following:

1. Describe and implement a long term science based, culturally appropriate male circumcision strategy for

strengthening BCIC on MC for all segments of the population (circumcised and uncircumcised males,

women, parents, stakeholders, key high level decision makers, etc).

2. Disseminate information on benefits associated with safe male circumcision.

3. Stimulate informed demand by developing and disseminating evidence based messages that encourage

HIV negative men to seek circumcision.

4. Solicit broad based support for safe male circumcision by reaching out to and engaging traditional,

political, religious and youth leaders.

5. Ensure gender and human rights considerations are addressed as male circumcision is scaled up.

6. Conduct operational research on effects of safe male circumcision communication efforts.

Contribution to overall program area:

Male circumcision communications support will contribute significantly to PEPFAR goals for primary

prevention. This activity will also contribute to the Botswana 5 year national strategy, which focuses on

prevention as the overall strategy to realize the Botswana Vision 2016 of no new infections.

New/Continuing Activity: New Activity

Continuing Activity:

Emphasis Areas

Gender

* Addressing male norms and behaviors

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.07: