Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 8364
Country/Region: Botswana
Year: 2007
Main Partner: U.S. Department of State
Main Partner Program: NA
Organizational Type: Other USG Agency
Funding Agency: enumerations.State/African Affairs
Total Funding: $250,000

Funding for Testing: HIV Testing and Counseling (HVCT): $250,000

07-C0907 - Test for Life

This activity has USG Team Botswana Internal Reference Number C0907. This activity links to the following: C0818 & C0901 & P0103 & P0201 & P0206 & P0210.

OBJECTIVE: To increase the number of men, especially young men, testing for HIV throughout the country.

The idea for the Test for Life campaign came about when Peace Corps Volunteers' community assessments showed that the involvement of men in the HIV/AIDS response in their villages was almost non- existent. Many other assessments came to the same conclusion, including the Show You Care campaign reports, Tebelopele reports, the BAIS II Survey in 2004, and the PMTCT evaluation.

The PCVs plan to collaborate with Botswana's national soccer team "Zebras" to tag the testing campaign's slogan "Test for Life" to the Zebra's slogan "Zebras for Life". PCVs chose the national soccer team because the team members are seen as role models for young men throughout the nation.

The Zebras For Life campaign aims to promote messages that inspire hope, life and behavior change. The campaign will be conducted throughout the country to reach even the most remote places. The players will make appearances at a variety of sporting events, district activities and schools throughout the country.

METHODOLGY: The program will be youth-driven and will involve stakeholders such as the private sector. Orange Network (a cell phone service provider) will participate, because this company owns the Zebras for Life brand. Educational entertainment ("Edutainment") will be used to mobilize people in the communities to participate in the campaign. Consultation meetings to discuss strategies will be conducted with the service providers such as Tebelopele, BOCAIP, BDF, and Men Sector so that they can align their plans with the Test For Life plan. Consultations will be held with partners that have done this activity before for their experiences and get guidance to ensure success of the campaign. A steering committee will be formed to coordinate the Test For Life activities and report to relevant stakeholders.

KEY ACTIVITIES: ? Formation of the steering committee ? Consultation with service providers ? Zebras For Life strategy and activity plan ? Mobilization of the partners ? Training of the players ? Campaign awareness ? Appearances at local activities ? The launch ? Submission of activity reports

Following successful negotiation with the Botswana Football Association, the steering committee will request a meeting with the players to pitch the idea to them. For their part, the players who agree to participate will undergo training that will prepare them to do the following:

? be role models to young men and men in the country when it comes to behavior change ? talk freely about HIV/AIDS and the importance of testing ? promote male participation in HIV/AIDS programs ? assist young men with creative ideas for activities they can do to keep themselves busy ? use sports to promote healthy and positive living ? openly discuss issues of stigma, discrimination and denial that surround HIV/AIDS ? promote open dialogue between partners on sexual issues ? promote HIV/AIDS awareness

Peace Corps intends to partner with other stake holders such as Tebelopele, the Youth Health Organization (YOHO), Botswana National Youth Council (BNYC) and others that have been undertaking this kind of activity and also DMSACs. The launch is planned for Gaborone during World AIDS Day commemoration. At the district and village level, we will partner with CBOs, FBOs, NGOs and schools. We are also planning to partner with different committees in the villages so that they can let us know when they have events that the players can use to do the campaign. In all of these activities, we will use our 71 Volunteers all over the country to help prepare the communities for the campaign.

The Zebras For Life campaign complements EP objectives, including (1) increasing numbers of testing and behavior change, (2) the prevention of new infections and (3) improvement in access to quality care and support. It also promotes an increase in access to and the use of services, including HCT, male participation in PMTCT and ARVs.

FY 2007 PLUS-UP FUNDS: The Zebras for Life campaign has taken off successfully. Building on this momentum and the keen interest that the national football players (Zebras) have developed to promote testing among men and especially out-of-school youth, the additional $50,000 will be used to mobilize the entire country on a national testing campaign estimated to reach an additional 5000 people with HIV testing.