Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 13112
Country/Region: Zimbabwe
Year: 2011
Main Partner: Not Available
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: enumerations.State/African Affairs
Total Funding: $0

The Public Affairs Section (PAS) PEPFAR program supports overarching PEPFAR goals by conducting public outreach and information programs that raise awareness of the commitment and breadth of PEPFAR programs in Zimbabwe within the context of the greater fight against HIV/AIDS. PAS does this by working with groups not specifically targeted by other programs and by working with individuals, such as the media, student leaders and well-known cultural figures, who spread the messages effectively to larger groups. The overarching goals of PAS programs are to save and improve lives, to increase the Zimbabwean public's understanding and awareness of PEPFAR contributions, and to strengthen the health sector's communications abilities in the fight against HIV/AIDS in Zimbabwe.

PAS will conduct a balanced number of activities throughout the year and attempt to reach a wide geographic region, including less frequently visited regions of the country, and rural and high-density areas that are economically disadvantaged. Programs will run in all six geopolitical areas of the country, and PAS will partner with Zimbabwean organizations in communities outside Harare. Target audiences include students, faculty and administrators in academia; the media; program partners; members of the public; religious and tribal leaders; and NGOs and civil society organizations. PAS will partner with key figures in arts, culture and music to convey messages to the general public.

Additionally, PAS will create an outreach and communications position to increase and improve both internal and outreach PEPFAR communications. The new local-hire position will focus on the creation and implementation of outreach programs and materials, management of internal communications with partners, secondary support for program management, and assistance with reporting.

As appropriate PAS Programs will include a media component to promote events and grant recipients.PAS will invite media to report on events and use PEPFAR resource staff to inform journalists about HIV/AIDS. Press releases, USG official statements and PAS-generated articles will complement all PAS programs. Videos and photographs of programs will be placed in local media and on Embassy website and social media outlets, such as Facebook and Twitter when appropriate. Media placement will be tracked and reported to PEPFAR.

Each PAS program will have an evaluation component. These will include specific measures linked to the project indicators, and may include questionnaires, surveys, and testimonials. These results will be reported through the State Department's Mission Activity Tracker and through PEPFAR reporting mechanisms.

Funding for Health Systems Strengthening (OHSS): $0

PAS systems strengthening activities will focus on media training and development, such as using experienced NGO partners for media trainings. Additionally, PAS will organize media events and facilitate extensive coverage of USG programs and activities on World AIDS Day. WAD events will educate the public about USG commitment to fighting HIV/AIDS in Zimbabwe and how the public can become involved.

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $0

PAS sexual prevention programs will reach out in new ways to the most vulnerable audiences, primarily youth. Projects will include funding Peer Educators at eight top universities to assist with training and branding; sports outreach to young woman to teach healthy living and better choice-making; and hard-hitting theater productions to bring the difficult subject of living positively with HIV and making good sexual decisions to new youth audiences.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

To reach audiences in high risk areas, PAS will use innovative media to get out key HIV/AIDS messages, such as printing 'vendor paper' newsletters for vegetable sellers to use and distributing CDs to mini-van taxis.

Key Issues Identified in Mechanism
Increasing gender equity in HIV/AIDS activities and services