Detailed Mechanism Funding and Narrative

Years of mechanism: 2008 2009

Details for Mechanism ID: 2314
Country/Region: Zambia
Year: 2009
Main Partner: Cooperative League of the USA
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $200,000

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $200,000

The Production, Finance and Technology (PROFIT) Project, is a five year USAID economic growth

initiative, started in 2005 and implemented by a consortium of organizations with strong experience in

production, finance, and technology initiatives in Zambia. The Cooperative League of the USA (CLUSA)

and Emerging Markets Group (EMG) will work closely with a diverse group of Zambian organizations

representing both the public and private sectors including key Government of Zambia (GRZ) institutions,

Zambian NGOs, and small, medium, and large private sector firms to increase the production of selected

agricultural commodities and non-farm products for which Zambia has a comparative advantage in both

domestic and regional trade. As HIV/AIDS has had a tremendous impact on Zambia's agricultural

production, using a Wraparound Approach the USG will continue to leverage the existing platform and

human resources of the PROFIT Project to implement AB prevention activities. In FY 2005, PROFIT

initiated its HIV/AIDS prevention work with small scale farmers and reached 150,000 rural people with AB

messages, trained 499 peer educators and developed 500 community based HIV/AIDS prevention

programs. In FY 2006, PROFIT expanded its HIV/AIDS prevention work and reached out to a larger

number of farmers. In FY 2007, PROFIT did not conduct PEPFAR activity due to outstanding issues with

CHAMP, our previous contractor.

In FY 2008, PROFIT began working with a new subcontractor, Afya Mzuri. After conducting a baseline

survey that sought, in part, to engage peer educators previously trained by CHAMP, Afya Mzuri was only

able to identify a small fraction of those peer educators. As a result, PROFIT decided to take a different

approach to future PEPFAR activities. With the remaining PEPFAR funds, PROFIT has and will continue to

focus on three geographical areas: Mumbwa, Mkushi (Central Province) and Chama (Eastern Province).

Central Province was chosen primarily because all the peer educators previously trained by CHAMP were

found there and Chama was chosen because no HIV/AIDS activities have ever been done there. Five peer

educator trainings were held in FY08 and 127 peer educators were identified and trained. Previously

trained peer educators were given a refresher training. As a result of this training, it is expected that at least

5,000 people will be reached with HIV/AIDS messages.

The main thrust of PROFIT's HIV prevention strategy in FY 2009 will continue to be the promotion of

abstinence and being faithful. The presentation of these strategies will be comprehensive. Abstinence and

being faithful (AB) will be presented in its context of everyday life and its relationship to agricultural

production and marketing. Topics for discussion include the medical, social, cultural and religious aspects

of abstinence and being faithful. Discussions of personal choices related to employment, study travels,

personal conviction and commitment, medical advice, social and cultural norms, religious mores, and their

relationship to HIV/AIDS prevention will be held. To a small identified needy number of HIV/AIDS positive

persons, supplementary high protein foods will be supplied. The overall themes that will guide the

intervention are the recognition that abstinence and being faithful are not new behaviors, but are choices

that we all make for various reasons as life evolves.

The strategy to achieve the PEPFAR targets is based on five pillars: (1) Peer Educator Training; (2)

Motivation and monitoring of existing PROFIT peer educators; (3) Production of information, education,

communication (IEC) materials; (4) Mass Sensitisation; and (5) Monitoring and Evaluation.

Proposed programme for Mumbwa, Mkushi and Chama

•Baseline and follow-up knowledge, attitude and practice (KAP) surveys - the purpose of the KAP survey is

to assess levels of awareness about HIV-related issues, including attitudes to people living with HIV, use of

condoms, and reported sexual practices. The results of the survey enable the design of a programme

which is targeted at an appropriate level to meet the needs of the beneficiaries. In addition, if the survey is

repeated 18 months to two years after the implementation of activities, comparison of the results of the two

surveys enables an accurate assessment of its impact on the beneficiaries. Baseline and follow-up surveys

will be conducted in all three districts to provide clear data on the impact of the programme, as well as to

inform its design.

•Mapping and sensitization - each of the three districts will be segmented into zones, and targetted

sensitizations will be conducted for each of the zones. There are approximately 20 zones and each

sensitization would reach 200 people. The sensitizations would therefore reach a total of 4,000 people.

The purpose will be to inform community members about the programme, including its aims and objectives.

The sensitization will also include feedback on the results of the KAP surveys. This is a key step in terms of

ensuring the lead form managers working with PROFIT, local district officials, as well as traditional leaders

are aware of and in full support of the programme.

•Peer education training and refresher training - for each zone, existing and new peer educators will be

identified. This will involve working directly with PROFIT field staff, the lead firm managers, service

providers, agents, as well as existing peer educators. Approximately 76 peer educators were trained by the

previous implementing partner in Mkushi and Mumbwa in 2005/6. A three-day refresher training will be

conducted to update their knowledge and skills. A further 50 new peer educators will participate in a five-

day training programme in Chama. The peer educators will be trained in groups of 25, and for each group,

one Community Coordinator will be identified who will receive additional training in mobilizing groups of peer

educators and monitoring their activities. The training will cover the basic facts about HIV and AIDS, as well

as behavior change communication, community sensitisation, and adopting a household level approach to

community sensitization. Afya Mzuri technical staff will work closely with the peer educators in order to

develop action plans for the programme.

•Linkages with health service providers - as part of the KAP surveys, an assessment of health facilities

within each of the zones will also be undertaken to determine the HIV-related facilities available. The

technical staff will work closely with health service providers to establish an effective referral system for the

peer educators, as well as a system to enable follow-up on those people referred in terms of whether they

access services.

•Peer education programme implementation - the focus of the peer educators will be one-to-one and small

Activity Narrative: group discussions with community members through a household level approach. This will aim to achieve

quality impact in terms of disseminating information about HIV. Monthly monitoring reports will be collected

by the Community Coordinators and given to the PROFIT field staff for forwarding to Afya Mzuri. Given the

geographical spread of the zones, the Community Coordinators for each zone will have access to two

bicycles to enable easy follow-up, particularly in terms of collecting monitoring reports. These bicycles will

also be available on a rotational basis to the peer educators to facilitate disseminating information in harder

to reach communities. The peer educators will also each receive a t-shirt, cap and kit back so that they are

easily identifiable in the community, as well as a bag of mealie meal per month as an incentive. The peer

educators will work in pairs, and each pair of peer educators will be tasked with reaching 100 new people

per month.

•Quarterly technical support visits - in order to maintain the knowledge and skills of the peer educators,

Afya Mzuri will conduct quarterly technical support visits. It is anticipated that with this level of technical

support and incentives, each pair of peer educators will reach 100 people per month through one-to-one

and small group discussions. It is therefore estimated that 125,000 people will be reached by the peer

educators by September 30 2010.

New/Continuing Activity: Continuing Activity

Continuing Activity: 14380

Continued Associated Activity Information

Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds

System ID System ID

14380 3547.08 U.S. Agency for Cooperative 6811 2314.08 PROFIT $100,000

International League of the

Development USA

8878 3547.07 U.S. Agency for Cooperative 4968 2314.07 PROFIT $100,000

International League of the

Development USA

3547 3547.06 U.S. Agency for Cooperative 2916 2314.06 PROFIT $100,000

International League of the

Development USA

Emphasis Areas

Workplace Programs

Human Capacity Development

Public Health Evaluation

Food and Nutrition: Policy, Tools, and Service Delivery

Food and Nutrition: Commodities

Economic Strengthening

Education

Water

Table 3.3.02:

Subpartners Total: $0
Comprehensive HIV/AIDS Management Program: NA