PEPFAR's annual planning process is done either at the country (COP) or regional level (ROP).
PEPFAR's programs are implemented through implementing partners who apply for funding based on PEPFAR's published Requests for Applications.
Since 2010, PEPFAR COPs have grouped implementing partners according to an organizational type. We have retroactively applied these classifications to earlier years in the database as well.
Also called "Strategic Areas", these are general areas of HIV programming. Each program area has several corresponding budget codes.
Specific areas of HIV programming. Budget Codes are the lowest level of spending data available.
Expenditure Program Areas track general areas of PEPFAR expenditure.
Expenditure Sub-Program Areas track more specific PEPFAR expenditures.
Object classes provide highly specific ways that implementing partners are spending PEPFAR funds on programming.
Cross-cutting attributions are areas of PEPFAR programming that contribute across several program areas. They contain limited indicative information related to aspects such as human resources, health infrastructure, or key populations programming. However, they represent only a small proportion of the total funds that PEPFAR allocates through the COP process. Additionally, they have changed significantly over the years. As such, analysis and interpretation of these data should be approached carefully. Learn more
Beneficiary Expenditure data identify how PEPFAR programming is targeted at reaching different populations.
Sub-Beneficiary Expenditure data highlight more specific populations targeted for HIV prevention and treatment interventions.
PEPFAR sets targets using the Monitoring, Evaluation, and Reporting (MER) System - documentation for which can be found on PEPFAR's website at https://www.pepfar.gov/reports/guidance/. As with most data on this website, the targets here have been extracted from the COP documents. Targets are for the fiscal year following each COP year, such that selecting 2016 will access targets for FY2017. This feature is currently experimental and should be used for exploratory purposes only at present.
Years of mechanism: 2008 2009
ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS FROM COP 2008:
Prime partner Internews has been competitively selected to implement the activity.
COP 2008
1. LIST OF RELATED ACTIVITIES
This Internews/Local Voices PMTCT activity relates to activities in HIV/AIDS Treatment: ARV Services,
Policy Analysis and Systems Strengthening, and Orphans and Vulnerable Children, Counseling and
Testing, and Medical Transmission/Blood Safety.
2. ACTIVITY DESCRIPTION
The 2003 DHS survey found that only a third of women in Kenya know that the risk of HIV transmission can
be reduced by the mother taking drugs during pregnancy. It also found that few women (40%) deliver in a
health facility. It did, however, find that there are mass media communications channels available to reach
women. Over 80% of households own a radio (and 19% a television, up from 13% in 1998). Almost 20% of
Kenyan women watch TV weekly, increasing to 59% in urban areas, and 75% listen to the radio at least
once a week. Media can be a powerful force in raising awareness, building knowledge and influencing
public opinion. USAID's Local Voices project, implemented by Internews Network, is increasing the use of
these mass media channels to disseminate information about prevention and care and supporting radio
journalists in HIV reporting of such issues as PMTCT. Since June of 2004 it has conducted two workshops
for eight and seven radio journalists on PMTCT issues as well as two training session in effective media
relations for eight and 12 NGOs working with PMTCT related issues. These training sessions resulted in 29
radio features about PMTCT in FY 2006 alone. In 2008, Internews will conduct similar courses for television
staff. They will conduct seminars and follow-up assistance for TV journalists to help them produce higher
quality stories on PMTCT. Through training and a media resource center, better knowledge of PMTCT
issues by journalists and talk show hosts can dispel rumors, misinformation, and increase demand for
PMTCT services. By training four TV journalists and four camera operators, at least eight features on
primetime TV will reach 4.5 million viewers, increasing demand for PMTCT services. Significant changes
from the 2007 COP will include a Training of Trainers (TOT) program for six long-term media trainers with a
focus on those in academic institutions such as the Kenya Institute for Mass Communications. This TOT will
train lectures, incorporating coverage of PMTCT issues into on-going curricula. Internews will also hold a
radio workshop for eight journalists resulting in at least 16 stories on PMTCT. The training program will be
supported by on-going mentoring as well as four travel grants, two for TV and two for radio journalists.
Internews will host a one week seminar for 10 officials from the various sectors working in PMTCT related
issues. It will also link up these officials with the trained journalists for effective media involvement in
awareness and advocacy in PMTCT issues.
3. CONTRIBUTIONS TO OVERALL PROGRAM AREA
Internews PMTCT activities country wide will significantly contribute to PEPFAR's goals for both primary
prevention and care by reaching about 4.5 million people. Planned activities will improve equity in access to
HIV prevention and care services by raising awareness and increasing demand.
4. LINKS TO OTHER ACTIVITIES
PMTCT services include counseling and testing which is largely diagnostic, provision of ARV prophylaxis,
and appropriate referrals for the management of opportunistic infections.
5. POPULATIONS BEING TARGETED
This activity targets adults of reproductive health age, pregnant women, family planning clients, their
spouses, the youth and the media. It's hoped that after these targeted messages are heard, people who
would have otherwise felt uncomfortable to seek treatment and care will do so, thus increasing access for
all communities. BCC activities will also involve community leaders and community based organizations to
increase demand for services amongst community members. Strategies to improve quality of services will
target Ministry of Health staff, doctors, nurses, midwives and other health care workers such as clinical
officers and public health officers in both public and faith based facilities.
6. KEY LEGISLATIVE ISSUES ADDRESSED
Women have the highest HIV burden both through infection and as care givers. This activity will increase
gender equity in programming through working in the print and electronic media and partnering with health
care workers, other donors and health care facilities in the design of community mobilization approach. The
behavior change communication (BCC) activities will promote a family approach to PMTCT and letting
women know where to get PMTCT services will give them an opportunity to access care and improve
pregnancy outcomes for themselves, their spouses and their infants. It will also address male norms,
encourage male participation and help reduce stigma and discrimination. Increased availability of PMTCT
messages will help reduce stigma, dispel rumors and misinformation and increase demand for PMTCT
services at community and facility level.
7. EMPHASIS AREAS
This activity includes emphasis on human capacity development, information, education and communication
and local organization capacity development.
New/Continuing Activity: Continuing Activity
Continuing Activity: 14847
Continued Associated Activity Information
Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds
System ID System ID
14847 4173.08 U.S. Agency for Internews 6957 353.08 TBD $110,000
International
Development
6916 4173.07 U.S. Agency for Internews 4236 353.07 Local Voices $110,000
4173 4173.06 U.S. Agency for Internews 3234 353.06 Local Voices $110,000
Table 3.3.01:
+ All male circumcision activities described in the FY08 narrative are now incorporated in their own narrative
in FY09 under voluntary medical male circumcision.
This INTERNEWS/Local Voices HVAB activity relates to activities in HIV/AIDS Treatment services (#6915),
Policy Analysis and Systems Strengthening (#6918), and PMTCT (#6916), Counseling and Testing (#6917),
Blood safety(#8705), HKID,CIRC, and HVOP.
In 2009, Internews will carry out GBV activities:
GENDER-BASED VIOLENCE
Gender-based violence (GBV) has become more than a human rights issue; it is also a national health
issue, most especially in regards to the spread of HIV/AIDS. As part of its overall Local Voices media
training project that supports mass media to disseminate information about HIV prevention and care,
Internews Network in FY09 will bring a special training focus to the issue of GBV and its role in the spread
of HIV/AIDS. An Action Aid study released in June 2007 shows increased sexual violence against women
and girls is fuelling the spread of HIV/AIDS among females in Kenya: one out of every four girls and young
women in Kenya report losing their virginity through force. Vaginal injuries like tears act as sites through
which HIV enters into the bloodstream, which partly accounts for why women and girls are experiencing
higher rates of HIV infection than men and boys. Violence makes 51% of the population vulnerable, and in
turn the risk of passing infection to male partners increases. Women in rural areas appear even more at
risk. Internews proposes a five day journalism training for ten radio professionals and ten print journalists
that will focus on basic journalism skills as well as the relationship between gender-based violence and HIV.
The journalists will receive intensive follow-up support after the training, which will result in at least 16 radio
programs being produced and broadcast on Kenya radio stations. These programs will reach 5 million radio
listeners. Internews will also provide the ten best radio trainees with a follow-up field training in the form of
a four day "mentoring trip." During this trip the journalists will be accompanied by an Internews trainer that
will guide them every step along their way in doing gender-based violence features outside of Nairobi. This
will result in at least 8 stories being produced and broadcast. Internews will train 4 television journalists and
4 camera people on the relationship between gender-based violence and HIV resulting in the production of
at least eight features for broadcast on prime time television. The training will be five days long. The best
student will receive a travel grant to do a gender-based violence story outside of Nairobi. This will result in
two more gender based violence stories being broadcast on prime time television, reaching at least 4.5
million viewers. Internews will also host a round table on issues relating to gender-based violence for
journalists and NGOs. During this round table stories done during training sessions will be discussed and
criticized. The attendants will vote for the best story. The winner will receive a memory stick with a large
enough memory to save pictures and sound.
Summary:
•One five-day training on gender-based violence for 10 radio and 20 print journalists that will result in 16
radio features
•One four-day "field training" for four radio journalists in the form of a mentoring trip, resulting in 8 radio
stories being produced and broadcast
reaching at least 5 million viewers
• One five-day training for 10 television journalists and 10 camera people that will result in 8 television
features reaching at least 4.5 million viewers
• One television travel grant that will result in two features on gender-based violence and HIV
• One round table during which stories will be discussed and criticized
Internews prevention activities countrywide will significantly contribute to PEPFAR's goals for both primary
The prevention activities of the Internews project relate to all other Internews training activities.
This activity targets the general population and especially adults of reproductive health age, couples, their
spouses, the youth and the media. It's hoped that after these targeted messages people who would have
otherwise felt uncomfortable to seek treatment and care will do so, thus increasing access for all
communities. Behavior Change Communication activities will also involve community leaders and
community-based organizations to increase demand for services amongst community members.
Messages developed will address gender norms and behavior, stigma and discrimination.
This activity has a major emphasis on local organizational capacity building and a minor emphasis on
training.
Continuing Activity: 17537
17537 17537.08 U.S. Agency for Internews 6957 353.08 TBD $150,000
Emphasis Areas
Gender
* Addressing male norms and behaviors
* Reducing violence and coercion
Human Capacity Development
Public Health Evaluation
Food and Nutrition: Policy, Tools, and Service Delivery
Food and Nutrition: Commodities
Economic Strengthening
Education
Water
Table 3.3.02:
In 2009, Internews will carry out GBVactivities:
risk. Internews proposes a five-day journalism training for ten radio professionals and ten print journalists
• One five-day training on gender-based violence for 10 radio and 20 print journalists that will result in 16
• One four-day "field training" for four radio journalists in the form of a mentoring trip, resulting in 8 radio
Continuing Activity: 17443
17443 17443.08 U.S. Agency for Internews 6957 353.08 TBD $110,000
Table 3.3.03:
ACTIVITY UNCHANGED FROM COP 2008
1. ACTIVITY DESCRIPTION
According to the National Blood Transfusion Service (NBTS), the country has recently been facing a serious
shortfall in safe blood to meet transfusion needs in the country. The dwindling number of willing donors is
occurring simultaneously with an increasing demand for blood, and has been attributed to reluctance by
donors to come forward and donate blood. The National Blood Transfusion Service (NBTS) says Kenya
routinely experiences a shortfall in safe blood.
Media outreach is a critical component of donor mobilization efforts. However relations between blood
services and the media have traditionally been limited to occasional press releases or paid advertisements
which are expensive and difficult to evaluate in terms of impact.
A 2004 Ministry of Health/Family Health International/USAID survey into knowledge, attitudes and
behavioural practices related to blood donation in Kenya found that levels of awareness on blood donation
are high, but the quality of the information needed improvement. Most respondents were getting their
information from hospital staff with very little information being obtained from the NBTS or mass media.
Among major hindrances to blood donation was the fear of being known to be HIV positive. The study
clearly suggested a larger role for media in any strategy aimed at galvanizing blood donation in Kenya.
•Acting on the conclusions of this report Internews aims to improve access to information on blood safety
with existing and potential blood donors by training journalists to increase the frequency and quality of
stories on blood safety issues. Under the Local Voices program Internews in 2008, Internews undertook the
following activities: 4 senior TV journalists and 4 camera people were trained, resulting in 4 evening news
features on safe blood as well as 4 shorter features.
•Two afternoon roundtables on safe blood issues were held for journalists and NGOs.
•4 travel grants for TV that result in 8 additional TV features on blood safety being aired.
In 2009, Internews will build on its efforts of 2008, which showed that education efforts should be targeted at
rural communities. Training will consist of:
•1 mentored travel grant will be awarded to a radio journalist, meaning an Inter news trainer will accompany
the journalist for close mentoring in the field, where blood safety issues are commonly misunderstood. This
will result in news features on safe blood.
•A travel grant will be awarded to a radio journalist, to travel to an outlying area, where blood safety issues
are poorly understood. This grant will result in the broadcast of 4 quality radio features on safe blood.
It is believed that the two travel grants will provide in-depth coverage of this complex science and human
interest subject area for story-writing.
The focus will be on collaborating with some of the NGOs trained in effective media relations to give
journalists access to good human interest stories and accurate information.
The journalists will receive intensive mentoring and support from Internews staff for the writing of the
stories.
SUMMARY:
•One field/mentored travel grant for a radio journalist, resulting in four quality feature stories on safe blood.
•One travel grant (unmentored) for a print journalist, resulting in 4 quality stories published in the print
media.
2. CONTRIBUTIONS TO OVERALL PROGRAM AREA
Improving the media's coverage of blood safety will help the Government of Kenya reach its goal of
increasing the size of the volunteer blood donor pool by 40% a year (i.e., to 100,000 donations/year by the
end of 2006). Moreover, through a successful partnership with the media, the Kenya National Blood
Transfusion Service will be able to recruit more volunteer, non-remunerated blood donors and be able to
reduce its donor mobilization budget. Lower costs will contribute to the overall financial sustainability of the
blood supply in Kenya.
Internews blood safety activities country wide will significantly contribute to PEPFAR's goals for both
primary prevention and care by reaching about 4.5 million people. Planned activities will raise awareness to
increase blood donations.
3. LINKS TO OTHER ACTIVITIES
This INTERNEWS/Voices in Health blood safety activity relates to the organization's activities in HIV
treatment services, OVC, PMTCT, Counseling and Testing, and Policy Analysis and Systems
Strengthening. The blood safety activities of the Internews project country wide relate to CT, as it will
incorporate information on the need to get tested for HIV.
4. POPULATIONS BEING TARGETED
This activity targets the general population both male and female. This activity targets existing and potential
blood donors in Kenya. Moreover, as most existing blood donors have been young males, it is hoped that
these activities will encourage more women to donate.
5. EMPHASIS AREAS
This activity includes a major emphasis on training and capacity building.
Continuing Activity: 14848
14848 8705.08 U.S. Agency for Internews 6957 353.08 TBD $150,000
8705 8705.07 U.S. Agency for Internews 4236 353.07 Local Voices $200,000
Table 3.3.04:
Blood safety(#8705), HKID, and HVOP.
This is a new activity with an existing partner. In FY 08, Internews will carry out the following activities:
MALE CIRCUMCISION
Awareness about new HIV prevention technologies is crucial in order to bolster known prevention methods.
Male circumcision is one of the new prevention methods that recent studies have identified as holding
startling potential for reducing infection rates. The media can be a powerful force in distributing accurate
information about the benefits of male circumcision and the cultural sensitivities around it. Correct
communication and messages on male circumcision are critical. About 70% of Kenyan men are
circumcised; the new research suggests higher prevalence in populations where circumcision is not
practiced, partly due to the absence of this prevention method. The major determinant of circumcision
globally is religion, and substantial numbers of males are circumcised for cultural reasons, while others are
NOT circumcised, also for cultural reasons. With the confirmed findings of recent studies, the demand for
safe circumcision services is expected to increase. The media should however caution that this prevention
method does not offer complete protection. In addition, social factors need to be addressed with sensitivity,
as culture plays a major role in the acceptability of male circumcision.
In FY08 Internews will hold training on male circumcision for 9 professionals from the major Kenya
networks: 3 television producers, 3 video editors and 3 camera people. Each group will work in a team to
produce at least two features on male circumcision and its relationship to HIV, ensuring that each aspect of
the story (the script, filming and editing of pictures) reflect an accurate and sensitive story. These exercises
will result in at least 6 features on male circumcision being aired on prime time television. The best group
will receive a travel grant to do a male circumcision story that relates to HIV outside of Nairobi. This will
result in an additional two features on male circumcision.
Internews will also provide two senior radio journalists with travel grants for stories on male circumcision
and HIV outside of Nairobi. This will result in at least 4 radio programs on male circumcision and HIV.
• One television training for 9 television professionals on male circumcision and HIV that will result in at
least 6 features being aired on prime time
television
• One television travel grant which will result in two male circumcision features being broadcast on prime
time television
• Two radio travel grants resulting in four features on male circumcision and HIV.
Internews Network in FY08 will bring a special training focus to the issue of GBV and its role in the spread
of HIV/AIDS.
An Action Aid study released in June 2007 shows increased sexual violence against women and girls is
fuelling the spread of HIV/AIDS among females in Kenya: one out of every four girls and young women in
Kenya report losing their virginity through force.
Vaginal injuries like tears act as sites through which HIV enters into the bloodstream, which partly accounts
for why women and girls are experiencing higher rates of HIV infection than men and boys. Violence makes
51% of the population vulnerable, and in turn the risk of passing infection to male partners increases.
Women in rural areas appear even more at risk.
Internews proposes a five-day journalism training for eight radio professionals that will focus on basic
journalism skills as well as the relationship between gender-based violence and HIV. The journalists will
receive intensive follow-up support after the training, which will result in at least 16 radio programs being
produced and broadcast on Kenya radio stations. These programs will reach 5 million radio listeners.
Internews will also provide the four best radio trainees with a follow-up field training in the form of a four day
"mentoring trip." During this trip the journalists will be accompanied by an Internews trainer that will guide
them every step along their way in doing gender-based violence features outside of Nairobi. This will result
in at least 8 stories being produced and broadcast.
Internews will train 4 television journalists and 4 camera people on the relationship between gender-based
violence and HIV resulting in the production of at least eight features for broadcast on prime time television.
The training will be five days long. The best student will receive a travel grant to do a gender-based violence
story outside of Nairobi. This will result in two more gender based violence stories being broadcast on prime
time television, reaching at least 4.5 million viewers.
Internews will also host a round table on issues relating to gender-based violence for journalists and NGOs.
During this round table stories done during training sessions will be discussed and criticized. The attendants
will vote for the best story. The winner will receive a memory stick with a large enough memory to save
pictures and sound.
• One five-day training on gender-based violence for 8 radio journalists that will result in 16 radio
Activity Narrative: features
• One five-day training for 4 television journalists and 4 camera people that will result in 8 television
* Increasing gender equity in HIV/AIDS programs
Table 3.3.07:
SECONDARY CROSS-CUTTING BUDGET ATTRIBUTIONS
This activity supports key cross-cutting attributions in human capacity development through its training
program for journalists on HIV/AIDS reporting skills ($400,000).
This activity relates to all other activities in ARV services program area.
ARV treatment is rapidly has become widely available at many sites across Kenya. Information and
education for communities and society on the realities of ART use needs to increase in tandem with
program scale-up. Since FY2005 Internews has been supporting the dissemination of accurate information
on the effectiveness and need for ARVs through innovative communications and encouraging reporting on
the subject on radio and television. The primary strategy has been training journalists and talk show hosts to
equip them with the skills to accurately report on complex ARV related issues, which could otherwise be
common sources of rumors, misconceptions, and public misinformation. In FY 2009 Internews will continue
to focus on the need for pediatric ARVs. Internews will specifically train six additional senior radio
professionals in reporting accurately and effectively on the science of ARVs, as well as ten senior radio
journalists on reporting on the need for pediatric ARVs. This training will result in at least 24 ARV programs
being broadcast on the radio. Internews will also train 4 senior TV journalists on the science of ARVs. This
will result in the broadcast of 8 feature ARV TV features. From experience over the past five years,
Internews has found that training a small number of journalists intensively is far more effective than training
a large number. When trained in small numbers and closely supported after the training, journalists tend to
do considerably more follow-up reporting on ARV issues. This training will result in trainees obtaining the
knowledge and skills to engage the media effectively in their advocacy campaigns and will put them in close
contact with various experienced Kenyan journalists who serve as co-trainers in our workshops. There has
been a significant improvement in the quality of programs and diversity of topics discussed on air, with the
voices of PLWHA being heard far more often. Internews efforts to date to prepare radio journalists and talk
show hosts to effectively report on ART issues has resulted in 50 radio features and talk shows aired on
Kenyan radio since 2004, far exceeding our original goal. Internews Network, Inc. is an international non-
profit organization that supports open media worldwide
This activity will increase accurate media reporting on ART issues and improve knowledge among the
general public on HIV care and treatment issues. This will also increase demand for HIV care services and
increase the numbers on ART in Kenya thus contribute to reaching the treatment targets.
This activity supports initiatives by other donors targeting media communications on ARV treatment. This
activity is linked to the ARV Services Communication Campaign in the 2008 COP and also supports
initiatives by other donors targeting media communications on ARV treatment.
People living with HIV/AIDS, General Public, Business Community/private sector, in particular media
owners.
This activity addresses stigma and discrimination against PLWHA.
Training is the major emphasis area, with minor emphases in local organization capacity development
community participation and information, education and communication.
Continuing Activity: 14851
14851 4172.08 U.S. Agency for Internews 6957 353.08 TBD $400,000
6915 4172.07 U.S. Agency for Internews 4236 353.07 Local Voices $300,000
4172 4172.06 U.S. Agency for Internews 3234 353.06 Local Voices $311,000
Workplace Programs
Estimated amount of funding that is planned for Human Capacity Development $400,000
Table 3.3.09:
+ Prime partner Internews has been competitively selected to implement the activity.
+ In FY09, Internews will increase public awareness and media savvy around issues concerning orphans
and vulnerable children. This will be done through hosting a formal five day photo journalism training
workshop for 8 photo journalists, who will explore the ethics of photo stories about children.
+ As part of supporting an enhanced public awareness on issues concerning OVC, a travel grant will be
warded to a photo journalist to explore issues affecting OVC in rural areas resulting in 5 sensitive,
compelling photo essays on children who are vulnerable.
This activity will contribute $3,000 towards Human capacity development by training journalists on OVC
issues.
This Internews/Local Voices Orphans and Vulnerable Children activity relates to activities in HIV/AIDS
Treatment services (#6915), Policy Analysis and Systems Strengthening (#6918), and PMTCT (#6916),
Counseling and Testing (#6917) and Blood safety (#8705).
This activity will organize two workshops for 8 radio journalists on OVC issues as well as two training
sessions in effective media relations for 8 NGOs working in OVC issues. Media can be a powerful force in
raising awareness, building knowledge and influencing public opinion. USAID's Local Voices project,
implemented by Internews Network, has increased the use of these mass media channels to disseminate
information about prevention and care and supporting radio journalists in HIV reporting of such issues as
OVC. These training sessions will result in 16 radio features about OVC. In addition, Internews will conduct
similar courses for television staff. They will conduct seminars and follow up assistance for TV journalists to
help them produce higher quality stories on OVC. Through training and a media resource center, better
knowledge of OVC issues by journalists and talk show hosts can dispel rumors, misinformation, and
increase demand and support for OVC. By training 4 TV journalists and 4 camera operators, at least eight
features on prime time TV will reach 4.5 million viewers, increasing demand for OVC services. The training
will include a TOT program for six long-term media trainers with a focus on those in academic institutions
such as the Kenya Institute for Mass Communications. This TOT will train lectures, incorporating coverage
of OVC issues into on-going curricula. The training program will be supported by on-going mentoring as well
as 4 travel grants, 2 for TV and 2 for radio. This activity will result in the expansion of television and print
media with a specialty in HIV/AIDS journalism. The media can be a powerful force for raising awareness,
building knowledge, and influencing public opinion. It has a critical role to play in helping to create an
enabling environment for social change. The proposed activity will build on the Internews' current efforts to
train and equip the broadcast media to play this essential role. Up until FY 2005 Internews organized and
presented trainings on HIV/AIDS feature reporting for radio professionals and some TV journalists; in FY
2006 Emergency Plan funds supported the expansion of support to include television and the print media in
the country, with the launch of the television in November 2006.
Internew's Network's program addresses the important function of increased media awareness and
accurate reporting of HIV/AIDS nationwide and contributes to Kenya's 5-Year focus on greater transparency
and understanding of HIV/AIDS among policy makers and the general population.
This activity links to all other activities within the Orphans and vulnerable children program area and is also
linked to activities in HIV/AIDS Treatment services (#6915), Policy Analysis and Systems Strengthening
(#6918), and PMTCT (#6916), Counseling and Testing (#6917) and Blood safety (#8705).
The activity targets broadcast journalists, who in turn effectively reach policy makers and the general
population. Other targeted populations include community and religious leaders and Groups/Organizations
which include community-based and faith-based organizations.
The key legislative issue addressed is stigma and discrimination.
This activity has a major emphasis on local organization capacity building and a minor training emphasis.
Continuing Activity: 14849
14849 9076.08 U.S. Agency for Internews 6957 353.08 TBD $100,000
9076 9076.07 U.S. Agency for Internews 4236 353.07 Local Voices $100,000
Health-related Wraparound Programs
* Child Survival Activities
* Malaria (PMI)
Estimated amount of funding that is planned for Human Capacity Development $3,000
Table 3.3.13:
Other changes since approval in 2007:
+ in FY08, Internews will expand its training of radio journalists to Western Kenya. According to the Kenya
demographic and Health Survey, Western Kenya is the province with the highest HIV infection rate in the
country. A number of emerging radio stations in Kisumu have expressed interest in being trained in HIV-
related issues.
+ Internews will train 8 radio professionals (journalists or talk show hosts) from Western Kenya and support
them in producing 16 radio programs. A 10-day radio training will be held at our Nairobi offices, during
which each trainee will produce a 3 minute feature on CT related issues, which can be used as an
introduction to a call-in show at their respective stations. At least two follow-up visits will be made to each
station for onside mentoring. A "mentoring travel trip" will also be organized for the best 4 journalists, during
which an Internews trainer will accompany the journalists on a CT related story in their district, and assist
them with producing programs thereafter.
+ training will be expanded to include print jornalists.
This INTERNEWS/Local Voices Counseling and Testing activity relates to activities in HIV/AIDS Treatment
services, OVC, and PMTCT, Blood safety, and Policy Analysis and Systems Strengthening.
According to KAIS 2007, 57% of Kenyans have never tested for HIV. As many as 4 out of 5 HIV-infected
people don't know their status. The same finding was reported in 2003 for the Kenyan Demographic and
Health Survey (DHS), indicating knowledge of status has not improved in four years. A quarter of those
surveyed in KAIS 2007 reported themselves uninfected, but in fact tested positive. ART specialists at
delivery sites report a lower than expected uptake and their observation suggests it is due to the low uptake
of CT services. Stigma and discrimination mean many Kenyans prefer not to know their status. As a result,
they forfeit treatment options.
In FY09 Internews will increase demand for counseling and testing (CT) services through innovative
communications and by encouraging reporting on the subject via the print media and by engaging
journalists from all media via a roundtable training discussion on the subject. primary strategy will be to train
print journalists to equip them with the skills to accurately report on complex CT related issues, which are
common sources of rumors, misconceptions, and public misinformation. In FY09, Internews will continue to
expand its training of journalists in all Provinces greatly affected by HIV. According to the KAIS 2007,
Nairobi, Nyanza and Rift Valley are the Provinces with the highest prevalence rates in the country. A
number of emerging media houses in Nyanza and the Rift Valley have expressed interest in being trained in
HIV-related issues.
Internews will train 8 radio professionals and support them in producing 16 quality radio features on CT
issues. Five-day radio training will be held at our Nairobi offices, during which each trainee will produce two
features on CT related issues. Follow-up visits will be facilitated, for the journalists to benefit from resources
in our Media Resource Centre. A "mentoring travel trip" will also be organized for a deserving journalist,
during which an Internews trainer will accompany the journalist on a CT related story in an outlying district,
and assist him/her with producing programs thereafter.
Internews will also provide another Nairobi based print journalist with a CT related travel grant and mentor
him/her to produce at least four stories on CT related issues outside of Nairobi. Internews will also hold a
roundtable, inviting all media, during which CT-related issues are discussed and story ideas generated.
Each journalist attended will be expected to produce at least two stories on the topic. This activity will
contribute to increased access to and utilization of diagnostic, routine, and voluntary counseling and testing.
Further, an e-learning course will be offered, to 8 print journalists, unable to attend a full weeks' training to
complete modules required for the successful completion of a standard 5-day training. This will result in at
least two stories each. Training will also be offered to 6 accomplished journalists, exploring complex story
angles on this theme - resulting in 12 quality features.
• One 5 day training for 8 radio journalists, including a follow-up visit to the MRC. This will result in at least
16 print stories being published with CT-based content.
• We will provide a CT related travel grant to a Nairobi based senior radio journalist that will result in at least
5 CT related programs or stories, outside of Nairobi
• We will provide a mentored travel grant, during which an Internews trainer accompanies a senior journalist
on a complex and engaging series of stories - resulting in 5 quality features on the topic.
• One roundtable for all media on a CT-related topic, which will result in at least 26 stories/features.
• One senior training for 6 accomplished journalists to hone their skills in this important area of HIV writing -
resulting in at least 12 stories across media.
• One e-learning course for 8 print journalists, resulting in 16 published stories.
This project will contribute to the Kenya 5-Year Strategy that focuses on number of people Counseled and
Tested. This activity will contribute to increased access to and utilization of diagnostic, routine, and
voluntary counseling and testing.
Targeted populations include the general Population (Men and women), People Living with AIDS, Host
country government workers, especially Policy makers, who are involved in the training sessions.
Activity Narrative: 6. KEY LEGISLATIVE ISSUES ADDRESSED
Through the training sessions stigma and discrimination are addressed.
Internews places major emphasis on Training and minor emphasis on capacity building for media houses
targeting journalists and talk show hosts. Information, Education and Communication is another minor
emphasis area in which Internews will continue to provide services through the media resource center set
up by the project.
Continuing Activity: 14850
14850 4174.08 U.S. Agency for Internews 6957 353.08 TBD $200,000
6917 4174.07 U.S. Agency for Internews 4236 353.07 Local Voices $150,000
4174 4174.06 U.S. Agency for Internews 3234 353.06 Local Voices $150,000
Table 3.3.14:
The only changes to the program since approval in the 2007 COP are:
+ Three round tables during which HIV/AIDS stories are played and discussed by both journalists and
NGOs. Each round table will focus on a different medium - radio, print and television
+ Developing and using Internews-trained radio journalists as co-trainers (Informal events)
+ Supporting a category at the annual UNESCO Red Ribbon Media Awards for Excellence in HIV/AIDS
Reporting in Eastern and Southern Africa to recognize exceptional reporting on HIV among journalists
+ 6 (3 radio, 3 television) travel grants to report on HIV related stigma and discrimination issues, resulting in
6 radio and 6 television programs
+ TOT for two local print trainers, resulting in publication of 2 Emergency Plan success stories in local
newspapers
+ Expansion of office premises
+ Holding two viewing sessions in Nyanza of television and radio programs that will be followed by
discussion groups
+ Subcontracting four travel grants to a local HIV journalism organization that Internews started in FY07
• Developing four local staff members through quality training to ensure local capacity building.
This activity relates to activities in HTXS (#6915), HKID (#9076), MTCT (#6916), HVCT (#6917), and HMBL
(#8705).
This activity will result in the expansion of television and print media with a specialty in HIV/AIDS journalism.
The media can be a powerful force for raising awareness, building knowledge, and influencing public
opinion. It has a critical role to play in helping to create an enabling environment for social change. The
proposed activity will build on Internews' current efforts to train and equip the broadcast media to play this
essential role. Until FY 2005, Internews organized and presented trainings on HIV/AIDS feature reporting
specifically for radio professionals and some TV journalists. In FY 2006, Emergency Plan funds supported
the expansion of support to include television and print media in the country, with the launch of the
television support expected to take place in November 2006. Currently, Internews maintains a Media
Resource Center, a radio studio and a TV studio - all available free of charge to journalists wishing to
produce quality HIV/AIDS stories. On-site assistance is provided for such journalists - a sound technician
and video editor assist with editing and compiling programs, a senior journalist helps with script writing, a
camera man with filming, and a media researcher with finding appropriate interviewees and information.
Internews workshops keep the local media engaged in effective HIV/AIDS reporting. As a strategy for
strengthening this engagement, in FY 2007 Internews will continue to provide a forum for journalists to
regularly interact with HIV/AIDS NGOs and vice versa. Emergency Plan funds will directly support the
following key activities: i) organizing eight round tables during which HIV/AIDS stories produced by
journalists are played and discussed by both groups; ii) selecting Internews-trained journalists as workshop
co-trainers in order to build their capacity to lead this activity and to move towards an exit strategy; iii)
supporting an annual award to recognize excellence in reporting on HIV among Internews trainees; iv)
supporting 10 travel grants on HIV-related stigma and discrimination, 5 for radio and 5 for TV, resulting in 10
programs, and v) expanding Media Resource Center facilities by funding an archivist position to support the
increased numbers of TV and radio journalists accessing and using MRC reference materials.
Internews Network's program addresses the important function of increased media awareness and accurate
reporting of HIV/AIDS nationwide and contributes to Kenya's 5 Year strategic focus on greater transparency
This activity links to all other activities within the Policy Analysis and System Strengthening program area
through its focus on accurately portraying issues surrounding HIV/AIDS in the media. It is also linked to
Internews activities in HTXS (#6915), HKID (#9076), MTCT (#6916), HVCT (#6917), and HMBL (#8705).
population.
This activity has a major emphasis on local organization capacity building and a minor emphasis on training.
Continuing Activity: 14852
14852 4175.08 U.S. Agency for Internews 6957 353.08 TBD $300,000
6918 4175.07 U.S. Agency for Internews 4236 353.07 Local Voices $190,000
4175 4175.06 U.S. Agency for Internews 3234 353.06 Local Voices $70,000
Table 3.3.18:
