Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 4199
Country/Region: Kenya
Year: 2007
Main Partner: Adventist Development and Relief Agency
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $957,503

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $957,503

1. LIST OF RELATED ACTIVITIES ADRA works within the district coordination of National AIDS Control Council (NACC).

2. ACTIVITY DESCRIPTION The Abstinence and Behavior Change for Youth (ABY) project operates mainly in the Lake Victoria region of Kenya. The project covers 12 districts in Nyanza Province (Kuria, Migori, Suba, Homa Bay, Rachuonyo, Nyando, Kisumu, Bondo, Siaya, Gucha, Central Kisii, and Nyamira) and four districts of the Rift Valley Province, specifically Trans-Mara, Kericho, Narok, and Nakuru. The training component employs a TOT methodology for the purpose of scaling up and sustainability. The behavior change communication (BCC) strategy focuses on identification, selection and development of age-appropriate and target specific messages, communication channels, publicity, and production of IEC materials. AB messages will reach over 500,000 youth directly and an additional 2.5 million youth aged 10 to 24 years indirectly through mass media by September 2009. The project partners with 15 FBOs, 16 CBOs and 7 PLWHA organizations and collaborates with three Government Ministries: Education (MOE), Health (MOH) and Gender Sports and Social Services in project implementation. Anticipated achievements include an age-appropriate curriculum disseminated to 50,000 youth in FBOs and CBOs through youth-to-youth peer education, including institutionalization of a Pathfinder honor badge for youth 10-15 years of age; youth-serving networks deliver AB messages, health and social risks to 50,000 out-of-school youth; and parent-child communication that will reach 990 adults and 7,500 youth. ADRA plans to work with Kenya Broadcasting Corporation (KBC) in a cost-sharing partnership to produce and air radio spots, panel discussions on Abstinence, Being Faithful and Parent -child Communication in 5 local languages, Kiswahili and English.KBC will also produce TV scrolls and classified infomercials on AB and Parent-child communication. These will be aired 104 times to reach 500,000 youth and young adults with AB and Parent-child communication messages.

3. CONTRIBUTIONS TO OVERALL PROGRAM AREA AB programs will contribute to two areas, namely increased quality of knowledge of HIV transmission and prevention; increase in the number of outreach programs on AB conducted by FBOs and CBOs for the youth. Main activities include procurement and distribution of IEC materials on A and B messages to schools and CBOs; community outreach activities and capacity enhancement using TOT approach; BCC through mass media and community outreach activities; production and distribution of training; and IEC materials guided by the principle of expressed need.

4. LINKS TO OTHER ACTIVITIES ADRA works within the district coordination of National AIDS Control Council (NACC). ADRA AB activities relate to capacity enhancement of partner FBOs and CBOs to address abstinence and develop programs to involve youth in the context of empowerment and poverty reduction. The project has prepared an inventory of major social events in the communities where TOTs and theater groups are facilitated to disseminate AB messages.

5. POPULATIONS BEING TARGETED The project targets young people aged 10 to 24 years. Youth of 10 to 15 years are in primary schools; youth ages 15 to 18 are in secondary schools whereas youth ages 19 to 24 years are in colleges, universities or are out of school. Youth ages 10 to 15 in 137 primary schools will be reached through Pastoral Program of Instruction (PPI) curricula in primary school and outreach programs conducted by FBOs and CBOs. The youth aged 16 to 24 are reached through peer education programs. The project has identified 63 secondary schools and seven colleges for peer education programs. The youth out of school will receive AB messages through community outreach by 16 CBOs. The TOTs from CBOs have already been trained in interactive methodologies and media skills (interviewing, microphone techniques, script writing and editing and radio presentation). Further, the CBOs have been trained in community media (puppetry, drama and folk music).

6. KEY LEGISLATIVE ISSUES ADDRESSED (OVER CHARACTER LIMIT) ADRA works with seven associations of PLWHAs, providing training and materials for facilitators and for PLWHAs to train others. The training helps PLWHAs avoid re-infection and encourage each other to live positively by sharing life experiences. The training also provides life skills to address stigma and discrimination and assists family members to

accept and support HIV+ members. It raises awareness of the rights of PLWHAs and provides interactive skills for outreach activities with youth. PLWHAs who have publicly declared their HIV status are trained in reaching out to others and to the youth as agents of behavior change.

7. EMPHASIS AREAS This is primarily a training activity. By developing a core group of trainers drawn from partner organizations at the district level, the capacity of the district is enhanced. The ABY Project also employs a multi-media BCC strategy to reinforce training activities, sensitize people in public fora and pass messages on sensitive issues to age-segmented audiences. This includes interactive community/folk media, outreach, advocacy and community mobilization The emphasis on partnership, TOT approach and the BCC strategy has been used to facilitate behavior change and enhance sustainability.