Detailed Mechanism Funding and Narrative

Years of mechanism: 2010 2011 2012

Details for Mechanism ID: 11945
Country/Region: Ghana
Year: 2010
Main Partner: Johns Hopkins University
Main Partner Program: Bloomberg School of Public Health Center for Communication Programs
Organizational Type: Implementing Agency
Funding Agency: USAID
Total Funding: $380,000

The JHU Behavior Change Support Project (BCS) project, implemented by the Center for Communication Programs is a four-year project supporting the entire USAID Health, Population and Nutrition Office portfolio. The Project invests in specific campaigns, and its work focuses on both health providers and communities.

Sub-grantee EXP Momentum specializes in social marketing activities, both for MARP and to mature the Ghanaian commodity market, by providing mid-range products that can be sold at or close to cost-prize. EXP is specialized in 'bar-activation', promoting condoms and lubricant at hot-spots (e.g., bars).

Funding for Care: Pediatric Care and Support (PDCS): $80,000

No client-provider materials exist in Ghana to inform parent of options for care, support and treatment, especially for HIV-positive infants. The materials will be produced and distributed at all PMTCT and ART sites, in conjunction with the Global Fund PR and the NACP.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $200,000

Funding will be used by sub-grantees EXP Momentum for the distribution of condoms and lubricant, though two pathways. The first is peer educators establishing outlets in their communities. Peer educators working with FSW, their clients and NPP and MSM will also distribute condom and lubricants. All PLHIV groups will distribute condoms through peers, too. A second pathway is the commercial market. Through multiple large wholesalers, USAID will focus on the mature segment of the condom market, selling commodities at a cost-recovery price.

Funding for Biomedical Prevention: Prevention of Mother to Child Transmission (MTCT): $100,000

The JHU BCS Project will develop client-provider materials that can be use in PMTCT centers with a focus on HIV positive mothers. Two sets of manuals will be prepared. One to inform HIV positive mothers of all issues surrounding pregnancy and delivery, such as options for ART and use of malaria prophylaxis and cotrimoxizole; and a second set that will focus on issues related to prophylaxis, delivery and post-delivery issues such as HIV TC and breastfeeding options. The present funding is for the development and reproduction of the first set.