Detailed Mechanism Funding and Narrative

Years of mechanism: 2011 2012

Details for Mechanism ID: 13450
Country/Region: Ethiopia
Year: 2012
Main Partner: Johns Hopkins University
Main Partner Program: Bloomberg School of Public Health
Organizational Type: University
Funding Agency: HHS/CDC
Total Funding: $2,376,212

This is a continuing activity. The Johns Hopkins University Center for Communication Programs (JHU/CCP) provides technical assistance to improve the dissemination of up-to-date HIV/AIDS information primarily to the general public through the GOEs AIDS Resource Centers (ARC). The ARCs are managed by the Federal and Regional HIV/AIDS Prevention and Coordination Offices (HAPCO), including the national ARC in Addis Ababa and 15 regional ARCs. The target population is the general public and researchers/journalists. JHU/CCPs priorities during the next two years are to expand upon the popular and widespread use of the AIDS information help lines to deliver more targeted communication programs and strengthen the outreach capacity of decentralized Regional ARCs. Main activities include maintaining ARC libraries, establishing and supporting user-driven interventions, such as call-in help lines for the public and healthcare providers, and assisting with information, communication and technology for the development of websites and other applications in support of virtual ARCs. JHU/CCP also provides technical support for national campaigns (eg, the current HCT and PMTCT campaigns), builds capacity of media professionals, and provides technical assistance to the GOE in national-level strategic communication. JHU/CCP is currently co-located within the GOE offices and is working towards a sustainable transfer of ARC management to the GOE. The JHU/CCP program supports the goals of the GOE's National Strategic Plan II (SPMII) and is aligned with the goals of the GOE and USG HIV/AIDS Partnership Framework and Global Health Initiative.

Funding for Sexual Prevention: Abstinence/Be Faithful (HVAB): $474,220

The target population of JHU/CCP's program is the general public (particularly high school and university students) and researchers and journalists who will use ARC library resources and websites. The geographic focus is one national ARC and 15 regional ARCs. JHU/CCP will provide technical assistance and support in five priority areas described below.1. JHU/CCP will support the National AIDS Resource Center (NARC) library and clearing house to serve the HIV information needs of varied audiences ranging from students and researchers, journalists, the general public and special target groups. JHU/CCP will restock materials, streamline distribution channels, institute new distribution systems, and establish systems for remote areas.2. JHU/CCP will establish two more regional ARCs and streamline their functions to act as IEC/BCC clearinghouses, translate materials into local languages, and serve as centers for planning and conducting outreach, peer education, and other interventions to the general public and specific target groups.3. The highly utilized call-in HIV/AIDS hotline, The Wegen Talkline, offers a source of accurate prevention information and anonymous counseling to callers in multiple languages. JHU/CCP will produce an inventory of service organizations operating in different areas for referrals to hotline callers.4. JHU/CCP will improve the capacity of public and private media professionals to raise awareness about HIV, mobilize communities, reduce HIV-related stigma and discrimination, and promote HIV services through innovative media. Topics of particular interest will include positive gender norms, delaying sexual debut, abstinence and fidelity.5. JHU/CCP will continue to provide TA and coordination of media and events lead by federal and regional Ministry of Health offices, as well as will support the secondment of Prevention and Communication experts as needed.JHU/CCP will strengthen its monitoring and evaluation system to better respond to the USG new generation indicators.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $1,515,750

The target population of JHU/CCP's program is the general public (particularly high school and university students) and researchers and journalists who will use ARC library resources and websites. The geographic focus is one national ARC and 15 regional ACRs. As part of the USGs prevention portfolio, JHU/CCP provides technical assistance to several national and regional services and behavior change interventions, which include:1. JHU/CCP will support the National AIDS Resource Center (NARC) library and clearing house to serve the HIV information needs of varied audiences ranging from students and researchers, journalists, the general public and special target groups such as blind/handicapped. JHU/CCP will restock materials, streamline distribution channels, institute new distribution systems, and establish systems for remote areas.2. JHU/CCP will establish two more regional ARCs and streamline their functions to act as IEC/BCC clearinghouses, translate materials into local languages, and serve as centers for planning and conducting outreach, peer education, and other interventions to the general public and specific target groups, such as the blind/handicapped.3. The highly utilized call-in HIV/AIDS hotline, The Wegen Talkline, offers a source of accurate prevention information and anonymous counseling to callers in multiple languages. JHU/CCP will produce an inventory of service organizations operating in different areas for referrals to hotline callers.4. JHU/CCP will continue to provide support and technical assistance for World AIDS Day events, which will include coordination support for media and events lead by GOE.5. JHU/CCP will continue to build communications capacity of public and private media professionals, so that they can more effectively raise awareness about HIV, mobilize communities, reduce HIV-related stigma and discrimination, and promote HIV services through innovative media. Topics of particular interest include positive gender norms, promotion of couples testing, alcohol and HIV, correct and consistent condom use, and treatment adherence.JHU/CCP will strengthen its monitoring and evaluation system to better respond to the USG new generation indicators.

Funding for Treatment: Adult Treatment (HTXS): $386,242

JHU/CCP established a call center - Fitun Warmline - specifically targeting health care providers working in antiretroviral therapy (ART) service outlets in all regions of Ethiopia. The Warmline provides up-to date HIV clinical information and expert case consultation with immediate response to problems and constraints encountered while providing ART services. The Warmline is a valuable asset for service providers who need one-on-one consultations, patient specific information, materials on HIV/AIDS topics to include how to address gaps in HIV care and treatment related supplies and equipment. The goal of JHU/CCP's support to the Warmline is to increase awareness and utilization of the Warmline. JHU/CCP will improve internet access and phone access to the Warmline from care and treatment facilities and identify gaps in service provider knowledge and capacity and fill these via collaborative trainings with other treatment partners. JHU/CCP will integrate information on gender-related needs and issues into all training to ensure that these are well understood and taken into account by health professionals being served. In addition, JHU/CCP will institute a continuous quality improvement program that will help Warmline staff to assess, analyze and improve the quality of its varied service components and expand and strengthen the Warmline's capacity to respond to needs through staff and focal persons training. Promotional outreach activities will be targeted to health facilities in remote and underserved areas. Networking relationships will be improved with local organizations, and twinning relationships will be cultivated with international universities. Lastly, a drug and supply procurement referral service for callers will be established. JHU/CCP will strengthen its monitoring and evaluation system to better respond to the USG new generation indicators.

Key Issues Identified in Mechanism
Addressing male norms and behaviors
Increasing gender equity in HIV/AIDS activities and services
Increasing women's legal rights and protection
Safe Motherhood
Workplace Programs