Detailed Mechanism Funding and Narrative

Years of mechanism: 2010 2011 2012

Details for Mechanism ID: 5376
Country/Region: Cambodia
Year: 2012
Main Partner: Population Services International
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $358,229

Goals and objectives:In close collaboration with the Royal Government of Cambodia, Population Services International (PSI) will implement a social marketing and behavior change program. The program will establish sustainable access to health products, services and behaviors for HIV/AIDS, reproductive health, and child survival in Cambodia.

Geographic coverage and target populations:PSI will implement the social marketing program in urban and peri-urban areas with a high concentration of most-at-risk populations in Phnom Penh, Sihanoukville, Battambang, Siem Reap, Pursat, Takeo, Svey Rieng, and Kampong Thom provinces. Through interpersonal communication, the program will reach 165,000 high-risk urban men, 7,000 female entertainment workers, and 7,500 men who have sex with men.

Cost efficiency:Measures to promote cost efficiency will include: 1) employing marketing strategies to enhance commodity demand, reduce reliance on donor subsidies, and improve cost-recovery for condoms and other reproductive health products; 2) improving sub-partner coordination to avoid duplicative investments in management and service delivery; and 3) implementing performance-based financing across sub-partners. To promote long-term sustainability, PSI will enhance commercial-sector engagement and employ existing commodity distribution networks. PSI will provide technical assistance to sub-partners to enhance local capacity to socially market condoms, lubricant, and other reproductive health products for men who have sex with men and entertainment workers.

Monitoring and evaluation:PSI will implement routine behavioral surveys to assess and enhance program performance. PSI will also conduct distribution surveys to measure product access among most-at-risk populations.

Global Fund / Programmatic Engagement Questions

1. Is the Prime Partner of this mechanism also a Global Fund principal or sub-recipient, and/or does this mechanism support Global Fund grant implementation? Yes2. Is this partner also a Global Fund principal or sub-recipient? Sub Recipient3. What activities does this partner undertake to support global fund implementation or governance?(No data provided.)

Funding for Health Systems Strengthening (OHSS): $30,000

PSI strengthens health systems by: 1) improving private sector capacity to serve the poor and vulnerable; 2) ensuring public-private linkages and information sharing; and 3) building the capacity of local civil society sub-partners to deliver products and information.

PSI strengthens health systems in both the public and private sector, providing training for family planning providers to strengthen their counseling skills. In the private sector, PSI brings together service providers through the Sun Quality Health Network of pharmacies, clinics, entertainment establishments, and small village shops, and focuses on improving service-quality standards through site supervision visits and assistance in the legal registration of private clinics. PSI also facilitates the reporting of service-delivery data from the private sector to the Ministry of Health.

PSI improves the capacity of its civil society sub-partners to implement quality interpersonal communication and social marketing for affordable health products, services, and referrals. Through its sub-partners, PSI supports targeted distribution of condoms, lubricant, and other health products to most-at-risk populations. PSI facilitates the enumeration and mapping of high-risk venues, and helps to supply these venues with condoms and lubricant. PSI applies a collaborative 'research to action' approach to the development of communication messages and tools. Routine training and field monitoring ensure the quality and consistency of prevention interventions. PSI aims to improve public-private linkages by strengthening referral mechanisms among public and private partners.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $328,229

Target populations:The program targets primarily most-at-risk populations, including female entertainment workers, high-risk urban men and men who have sex with men.

Interventions:PSI will implement a social marketing and behavior change program with two objectives: 1) increasing access to and demand for high quality affordable health products; and 2) enhancing local organizations capacity to conduct social marketing and behavior change activities. PSIs HIV prevention efforts will assess and address the changing needs of key target populations, and fill in gaps in available services while enhancing collaboration across partners in the health product distribution arena.

In FY 2012, PSI will continue to socially market the Number One and OK condom brands. PSI will reposition the Number One brand in the market to establish full cost recovery, and will maintain modest subsidized support for the OK condom brand for those unable to pay higher prices. PSI will transition to an indirect distribution system through existing clinics, entertainment establishments, and small village shops. With complementary funding from the Global Fund, PSI will continue social marketing of the OK Plus condom and bundled lubricant targeting men who have sex with men and female entertainment workers.

PSI will build local sub-partner capacity to bring needed prevention commodities and services to entertainment workers, high-risk urban men, and men who have sex with men. To address the high unmet need for contraceptive use among entertainment workers, PSI will use complementary funding from a private foundation to support commodities, promote modern family planning methods, and support a reproductive-health hotline for entertainment workers.

PSI will continue to deliver behavior change communications targeting high-risk urban men in entertainment establishments. Communication messages will promote condom use with entertainment workers and sweethearts.

Subpartners Total: $0
Association for Development: NA
Buddhist Development Association and Supporting Environment: NA
Cambodian Women for Peace and Development: NA
Cooperation for Social Services and Development: NA
Khmer Women's Cooperation for Development: NA
Men's Health Cambodia: NA
Men's Health Social Services: NA
Partner in Compassion: NA
Rural Economic Development Association: NA
Women Organization for Modern Economy and Nursing: NA
Cross Cutting Budget Categories and Known Amounts Total: $302,000
Gender: Reducing Violence and Coercion $102,000
Human Resources for Health $200,000
Key Issues Identified in Mechanism
Addressing male norms and behaviors
enumerations.Impact/End-of-Program Evaluation
Increasing gender equity in HIV/AIDS activities and services
Increasing women's legal rights and protection
Child Survival Activities
Safe Motherhood
Family Planning