Detailed Mechanism Funding and Narrative

Details for Mechanism ID: 12254
Country/Region: Cambodia
Year: 2010
Main Partner: Not Available
Main Partner Program: NA
Organizational Type: NGO
Funding Agency: USAID
Total Funding: $0

This is a new activity. Goals and Objectives

This is a proposed new behavior change communication (BCC) activity. The TBD partner will be expected to have expertise in mass and interpersonal communication design, production, and dissemination. The partner will provide direct technical assistance to the government in its design of a National BCC Strategy for HIV/AIDS. Technical assistance will also focus on improving the quality and coordination of communication, advocacy, and education campaigns among current USG implementing partners.

Target Populations and Geographic Coverage

This implementing mechanism will develop behavior change communications to reach a national audience.

Making the Most of HIV Resources

We plan to supplement PEPFAR support with USAID population and child survival funds to ensure an integrated program of communications and education addresses key health program priorities.

Program design will begin in FY2010 so specific information on the implementing mechanism will appear in future COPs.

Funding for Sexual Prevention: Other Sexual Prevention (HVOP): $0

This is a new activity. This TBD implementing mechanism will help design behavior change communication for PEPFAR implementing partners and coordinate their BCC activities. BCC messages will be predominantly focused in the area of other sexual prevention. This is in line with Cambodia's FY10 COP key objective to enhance the reach of prevention messages for most-at-risk populations. We plan for TBD implementer to generate additional messages to address related care and treatment priorities -- such as treatment literacy, improved uptake of clinical services, and integration of family planning and HIV/AIDS services.